Human Value and

Community
Outreach
Prof. (Dr.) Nirupama Prakash
Director, Amity Institute of Social
Sciences
Amity University UP

What are Human

Values?
Thereare five stem valuesand many subvalues or virtues that come from the
mainvalues. Together they make up
thetapestry that forms an individual of
character, containing all that makes
ahuman of character, containing all that
makes ahuman noble, caring andkind.

Human Values

Love
Peace-Usingthe toolof themind
Truth -Using the powerof intellect
Right Conduct -Using the toolof the
body
Non-violence-Awakening the spirit
within

How Are The Human

Values Taught?
There are two main approaches:
The Direct method
The Inter-curriculum and extracurriculum method

The Direct Method

The direct method uses five proven teaching
techniques, they are:
Thought for the day
Stories
Values based songs
Activities
Silent sitting

The Inter-curriculum
and extra-curriculum
method
Let right conduct dominate wealth and
liberation dominate desire, then you life
will be a success.
Let us progress together, let us move
abouttogether, let us live together
without enmity.

Community Outreach
-Key Learning
Broader understanding and definition of
Outreach
Scope and Advantages of Outreach
Community Portfolio - Effective
Outreach

Outreach Goals

Enhance Community Awareness

Increase the visibility of program
Broaden community support
Engage new partners/ stakeholders
Improve knowledge and attitudes and behaviours

Building
Rapport/Trust With
The Community
Building rapport/trust within the community is a critical
prerequisite to conducting community outreach.

Building rapport is helpful and contributes to the overall safety of

the outreach worker during the field visits.

This is a time consuming task and an on-going process.

The following basic strategies should be applied in order to build
trust and deliver services:

remain consistent, sensible, visible, sincere, respectful, genuine,

nonjudgmental.

Active participation and presence of an outreach worker at the

following local activities/events can also contribute to the process
of building rapport/trust:

block level parties, fairs, holiday festivities, community board

meetings, public hearings

Outreach Lifecycle

Community Outreach Portfolio

Key tools for engaging communities and increasing awareness of
your project

Community Outreach kits according to the audience

Community forums/ workshops--designed for specific target
groups

Presentation proof to various businesses, agencies, partners

Stakeholder Partnership DevelopmentCollaboration based
Approach to planning

Communications Plan Oral and Written messages

Displays at locations where the community gather Photographs
Secondary Research

Community Barriers

Stigmas, myths and misconceptions

Behaviors and Perception
Politics
Lack of support
Lack of trust
Lack of funds

Community barriers to effective outreach will always exist.

However, outreach workers should take every opportunity to
explain in clear, culturally appropriate terms the goals of their
outreach efforts.

Dos during community

outreach
Do conduct needs assessments and evaluate areas where your

target populations hangs out and there is intense activity.

Do be flexible in scheduling.
Do accommodate target populations.
Do carry identification at all times.
Do let someone know where you are at all times.
Do have contingency plans for emergencies and dangerous
situations.
Do accept offers of help from community residents.
Do learn to recognize some of the characteristics and behaviors
of the target populations

Do Not's during
community outreach

Do not wear expensive clothes jewelry or uncomfortable shoes.

Do not carry valuables or large amounts of money, or take your wallet out.
Do not carry weapons.
Do not make promises in the community that you can not deliver.

References

Community Outreach Strategies 101 -Presented by: Pallavi

Kashyap

(
http://www.idocc.ca/documents/Kashyap_CommunityOutreachStrategies
101_000.ppt
)

Outreach Strategies Training (

www.cdc.gov/outreach/resources/OutreachOverviewPresentation.ppt)

Human Values
(www.issenz.org.nz/human%20values.html)