Professional Documents
Culture Documents
PPT 8-1
Chapter 8
Site Location
McGraw-Hill/Irwin
PPT
8-2
Levy/Weitz:
Retailing Management, 5/e
Retailing Strategy
Human Resource
Management
Chapter 9
Customer
Relationship
Management
Chapter 11
Location Chapters
Chapter 7
General Description of the Location Types
Advantages and Disadvantages of Different Location
Appendix Terms and Condition Involved in Leasing
Sites
Chapter 8
Considerations in Selecting Area for Locating Store
Issues in Evaluating Specific Sites
PPT 8-4
PPT 8-5
PPT 8-6
PPT 8-7
PPT 8-11
PPT 8-12
Trade Area
PPT 8-13
PPT 8-15
Sources of Information
Customer Spotting
Census Data
Geodemographic Information
Systems
ACORN
Information on Competition
Yellow Pages
PPT 8-16
Customer Spotting
Purpose: to spot, or locate, the residences of
customers for a store or shopping center.
How to obtain data:
credit card or checks
customer loyalty programs
manually as part of the checkout process
automobile license plates
PPT 8-17
PPT 8-18
PPT 8-20
Measuring Competition
Calculate total square footage of retail space
devoted to a type of store per household
Higher ratios will indicate higher levels of
competition
PPT 8-22
PPT 8-23
Analog Approach
Multiple Regression Analysis
Huffs Model
PPT 8-24
PPT 8-26
PPT 8-27
Breiner Optical
ACORN Neighborhood Lifestyle Clusters
for Three-Mile Ring
PPT 8-28
PPT 8-29
PPT 8-30
PPT 8-31
PPT 8-32
PPT 8-33
PPT 8-34
PPT 8-36
PPT 8-37
area
PPT 8-38
PPT 8-39
PPT 8-41
1000 32
(1000 32) + (500 52) + (100 12)
Probability = .48
.48 x 12,000 students = 5,760 customers
5,760 customers x $150 = $864,000