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An Overview
Sensory Evaluation
A scientific discipline used to evoke, measure,
analyze, and interpret sensations, as they are
perceived by the sense of sight, smell, taste, touch and
hearing (Stone & Sidel, 1985)
Evoke
Creation of an environment that arouses responses
devoid of biases
Measure
Measurement of human
responses that will establish
relationship between food
characteristics and human
behaviours
Appearance
Appearance is the first set of sensory attributes the
consumer perceives.
The eyes are the first place that must be convinced
before a food is even tried.
Consumers often times assess the quality of foods at the
point of purchase primarily by examining their
appearance.
Consumers expect foods to have a certain visual
characteristics.
Components of Appearance
1. COLOUR
HUE e.g. blue, red, yellow
VALUE / INTENSITY e.g. light,
medium, dark
CHROMA / PURITY e.g. dull or
vivid.
APPEARANCE, e.g., even vis-vis uneven or blotchy
appearance
Components of Appearance
2. SIZE AND SHAPE
Length, thickness, width, particle
size, geometric shape (square,
circular)
3. SURFACE TEXTURE
Dullness or shininess of a
surface, the roughness or
evenness
Does the surface appear wet or
dry, soft or hard or tough?
COMPONENTS OF APPEARANCE
4. Clarity
Haze of transparent liquids or
solids
Presence or absence of particles
of visible size
5. Carbonation
For carbonated beverages,
degree of effervescence observed
on pouring
Aroma/Odor
Aroma: the olfactory sensation perceived
when volatile compounds are sniffed through
the nose
.
Aroma/Odor
Olfactory membrane
occupies an area of
about 2.5 cm2 on each
side of the. inner nose
and contains around
107 olfactory cells.
Each olfactory cell ends
in delicate hair or cilia
covered with mucus.
Three components:
1. Viscosity
2. Consistency
3. Texture
Examples: hardness,
adhesiveness, cohesiveness,
gumminess, springiness etc.
FLAVOR
Attribute of foods
Three components:
1. Aromatics
2. Taste
3. Chemical feeling factors
COMPONENTS OF FLAVOR
Olfactory perceptions
o Caused by volatile
substances released from the
product in the mouth
o Buttery, cheesy, malty, fishy
COMPONENTS OF FLAVOR
Gustatory perceptions
o Caused by soluble
substances in the mouth
o Salty, sweet, sour, bitter
COMPONENTS OF FLAVOR
NOISE
Sound produced during mastication of food
Described in terms of :
Pitch
Frequency of sound and pitch of
rupturing foods
Often used in assessment of freshness
NOISE
Loudness: Intensity of sound
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