Professional Documents
Culture Documents
MANAGING IN
A GLOBAL
ENVIRONMENT
Prentice Hall, 2002
4-1
Learning Objectives
You should learn to:
Explain the importance of viewing management from a global
perspective
Identify the three different attitudes towards global business
Describe the different regional trading alliances
Explain why so many countries have become part of regional
trading alliances
Contrast multinational, transnational, and borderless
organizations
4-2
4-3
4-4
Non-U.S. Revenues
as Percent of Total
77.0%
71.8
71.6
67.8
65.8
61.6
61.2
60.1
4-5
4-6
4-7
4-8
4-9
4-10
4-11
Mercousur Members
4-12
4-13
ASEAN Members
4-14
4-15
4-16
Stage I
nominal steps toward being a global business
exporting - making products and selling them overseas
importing - selling products at home that are made overseas
most organizations start doing business globally this way
involves minimal investment and minimal risk
4-17
4-18
4-19
4-20
4-21
Stage II
Stage III
Passive Response
Established International
Operations
Foreign
Subsidiary
Joint
Ventures
Exporting
to foreign
countries
Importing
from foreign
countries
Hiring foreign
representation or
contracting with
foreign manufacturers
Strategic
Alliances
Licensing/
Franchising
4-22
4-23
4-24
4-25
4-26
4-27
4-28
4-29
4-30
4-31