13D

James
Girard
Courtney
Fowler

Felix
Rouch
William
Day

Richard
Gledhill

Helen
Wilcock

Andy
Cartwright

Harry
Preen

Charley
Evans

Emma
Symmonds

Oliver
Clutson
Sam
Fielding

Teacher

Micheal
Montgomer
y

IF you have it - Keep the answer

secret

Creativity

Creativity
Lesson Objective
D/C: Can I identify what creativity is?
C/B: Can I apply the creative process to
my production?
B/A: Can I reflect and evaluate my
progress of creativity from AS A2?

D/C: Can I identify what creativity is?

Creativity

Imagination
Originality
Ideas
Creative
Art
Visionary
Innovation

Creative props

Using the props in front of you

Any other resources that you may have
on you
5mins
Any resources in the room
Be Creative and create a product
You will have a 30sec pitch to pitch your
creation

30 Sec Pitch

Group

What was their creative

process?
What was their creative process?

How creative were

they?

1
/5

2
/5

3
/5

4
/5

What did you do?

How were you creative?
Make a list
C/B: Can I apply the creative process to my production?

B/A: Can I reflect and evaluate my

progress of creativity from AS A2?

Creativity Quote

A process needed for problem solving

not a special gift enjoyed by a few but a
common ability possessed by most
people. (Jones 1993)
Why did I give you time?
What did you use that time for?

Jones is saying

Creativity is not something that just

happens. Everyone can be creative if
they plan correctly and do the right
research.

Exam Question
Discuss how your creative decision
making developed through your use of
research and planning. Refer to a range of
examples from your foundation to
advanced production.

B/A: Can I reflect and evaluate my progress of creativity from AS A2?

Success criteria

D/C: Can you discuss your creative process from AS

to A2? With basic range of examples.
C/B: Can you discuss your creative process and
compare how your research and planning aided your
decisions? With proficient range of examples.
B/A: Can you discuss your creative process, apply
media terminology and critically compare and argue
your development from As to A2 using media
terminology? With excellent range of examples.

TASK

Discuss how your creativity developed

through your research and planning
process, give specific examples from As
and A2.
Respond to this CREATIVELY

Create a video guide

C/B: Can I apply the creative process to my production?

B/A: Can I reflect and evaluate my progress of creativity from AS A2?

Creativity: Help Sheet

What was the intended outcome of the
production?
How were these outcomes achieved in terms of
layout and camera shot choices?
What stylistic techniques were used to appeal to
the audiences?
How did you research ad plan to create this
creative production?

What did I include?

AS
D Discuss: Pre-Lim
D Point :Researched
conventions of thrillers
D Point : Planned
conventional thriller
(give e.gs)
D E.G. Used camera
techniques to film
conventional thriller
(give e.gs)
D E.G. Edited on I-movie
to edit conventional
editing techniques (give
e.gs)
C Discuss: Conventional
(less room for risktaking creativity and
give e.gs)

Tick

A2
C Compared researched of various
media platforms with AS
C Researched conventions of multiplatforms (Music videos, posters,
sites and digipaks) (compare with
AS)
B Planned conventional yet arty
music video (compare with AS)
B E.G. Used camera techniques
similar genre of music video
(compare with AS)
B E.G. Edited on final cut to edit
variety of music video techniques
and compare with thriller (compare
with AS)
A Discussion of development from
AS -More abstract in shots and
creative with conventions

Tick

Write a paragraph answering the question

Discuss how your creativity developed

through your research and planning
process, give specific examples from As
and A2.

Use one e.g. from AS and compare to A2.

Discuss your development from AS to A2.