Professional Documents
Culture Documents
Conclusions
Base: 568
cases
Raraul Is The Main Brand In Customers Mind, Almost Half Of The Respondents
Mention It As Top Of Mind
RARAUL; 47%
DELACO; 16%
Other; 1%
OKE; 1%
Don'tDALIA;
know;3%
1%
RUCAR; 4% HOCHLAND;
ALBALACT;
5% LA DORNA;
1% 6% NAPOLACT; 12%
DEL; 1%
MILLI; 2%
*When thinking of yellow cheese, what is the first brand that comes to your
mind?
Base: 568
cases
*by region
Napolact Was Hardly First Mention In The North-west Part Of The Country And
The Other Two Competitors Loose Share There, Raraul Was Mention More In
South-east Part And Delaco In Center And West
14%
RARAUL
34%
55%
54%
52%
59%
50%
DELACO
7%
4%
3%
NAPOLACT
11%
13%
8%
6%
22%
18%
23%
17%
17%
54%
9%
5%
*When thinking of yellow cheese, what is the first brand that comes to your
mind?
65%
Centre
North-Est
West
NorthWest
South-East
South
SouthWest
Bucharest
& Ilfov
Base: 568
cases
*by household income
RARAUL
55%
44%
22%
DELACO
14%
8%
18%
<1500
RON
1501-3000
RON
> 3000
RON
REFUSE
9%
NAPOLACT
11%
11%
16%
*When thinking of yellow cheese, what is the first brand that comes to your
mind?
Base: 568
cases
Raraul , Delaco And Napolact Are The Top 3 Brands Mentioned By Respondents
From The List
*Multiple
answer!
RARAUL;
98% 96%
DELACO;
NAPOLACT; 94%
LA DORNA; 88%
DEL; 51%
Other; 1%
*Please tell me which of the brands of yellow cheese from this list you know by name, even if you
have never bought or consumed.
Base: 568
cases
*Multiple
answer!
APETITO; 2%
MILLI; 13%
HOCHLAND; OKE;
8% 5%
ALBALACT; 3%
RUCAR; 1%
DEL; 1%
*Please tell me for which of the following brands you remember seeing or hearing an advertisement
lately?
Base: 568
cases
*by age group
62%
53%
60%
31%
29%
29%
28%
27%
DELACO
1824
2534
3544
30%
27%
NAPOLACT
22%
27%
39%
* Please tell me for which of the following brands you remember seeing or hearing an advertisement
lately?
Base: 568
cases
Almost Half Of The Respondents (44%) Mentioned Raraul As The Most Often
Consumed Brands, Followed By Delaco And Napolact
RARAUL; 44%
DELACO; 16%
PREMIO
UNICARM;
ALBALACT;
1% 1%
Don't know; 3%
NAPOLACT; 11%
DEL; 1%
Other;
2%
6% LA DORNA; 6%
MILLI; 3% HOCHLAND;
RUCAR; 3%
OKE; 1%
DALIA; 3%
*Out of these, which is the one brand of yellow cheese you consume most often?
Base: 568
cases
*by splits
Raraul Main Consumed By Young Respondents From South-west With Highly HH Income; Delaco Main Consumed
By Males, From Center And North-east With Low And Middle HH Income; Napolact Main Consumed By Males From
North-west
Part And From 45+ Age Groups
43%
43%
60%
Male
<1500 RON
> 3000 RON
Female
44%
43%
18%
14%
RARAUL
DELACO
32%
13%
10%
28%
15% 14%
14%
11%
8%
6% 8%
NAPOLACT
73%
53%
51%
49%
47%
43%
40%
31%
29%
21%
16%
15%
14%16%
12%
11%
10%
9%
9%
7%
7%
3%5%
Centre
North-West
South-West
North-Est
South-East
Bucharest & Ilfov
West
South
53%
47%
46%
38%
29%
18% 18%
17%
16%
15% 15%
14%
10%
9%
8%
*Out of these, which is the one brand of yellow cheese you consume most often?
1501-3000 RON
REFUSE
Base: 568
cases
In The Next Month, Raraul Is The Main Brand That Can Be Considered To Be
Purchased By 60% Of The Respondents
*Multiple
answer!
RARAUL; 60%
DELACO; 31%
NAPOLACT; 25%
HOCHLAND; 13%
MILLI; 11%
OKE; 5%
LA DORNA; 23%
RUCAR; 4%
DALIA; 3%
DEL; 1%PREMIO UNICARM;
Other;1%
1%
APETITO; 1%
*Out of these, which brands of yellow cheese do you intend to buy in the next month?