Agriculture Marketing

Dr. B. K. Katkar,
S. B. Khade Mahavidhylaya
Koparde,Kolhapur.
Email-bajiraokatkar94@gmail.com
Mob.-9421106623

Introduction
Most important sector
Share in GDP 14.1%
Attention to Industry & Service sector
58.2 % population Depend on Agriculture
Agriculture- Priority Area
America, Japan, France agri. Contributes 2% of GDP
2% people population on Agriculture

Biggest Unorganised Sector

90 % labour force in this sector compare to other

unorganised sector
India is Leading Export country
Of 13 Agri. Products
Export 41 billion dollar (2012-13)
Estimated 45 billion dollar in 2013-14
Growth rate 3.6% (2007-12)
4.6 % in 2013-14

Green Revolution
Stimulation to Agriculture
Record break production of Wheat and Padding
Important aspects of GR
High yielding varieties(HYV)
Chemicals and fertilizers
Irrigation

Chemicals and pesticides

Credit, Storage and Marketing
Revolution in agriculture
Increase in agri. Productio
Food grain suffiency
263 million ton (2013-14)
Area of Big Concern

Features of Agriculture
Dependency on Mansoon
No assurance in production
Decentralized production
Quality Difference
Availability of water
Natural Calamities

Agriculture Marketing
Organized and un-organized method
organized method is important
Marketing through co-operatives sector
Role of co-operatives in agri.
Tool of Rural Development
Credit processing buying and selling
activities

Co-operative marketing
societies in India
Organization

Structure

Tahsil
District
State
National level (NAFED)

Role of Marketing societies in Development of

agriculture
Assured market system

Functions
Collection of agri. Goods
Grading
Warehousing
Transportation
Processing
Marketing
Export
Control on prices
Credit supply
No mediators

Problems
Inefficient management
Political Interference
Shortage of capital
Negligence in processing
Outdated technology
Competition from private partners
Inefficient employees
inefficient storage facilities

Measures
proper control
Professional management
Training to employees
Use of modern technologies
Efficient warehousing system
Proper co-ordination among all marketing
co-operatives
Positive politics

Agriculture Produce Market Committee

Regulated Market
Existence by special law
functions
Democratic Management
Management by Board of Directors
Govt., farmers , traders, commission agents :
representatives in management
Trader, commission agents ; registered with APMC

 Provide all facilities to farmers,

traders etc.
Fixing the various fees
Information system for farmers
Marketing by open auction
Arbitration

Advantages
Trusteeship with farmers
Proper pricing
Management by law
Control on mediators
Fair practices
Avoid wrong things in agri.
Marketing

Conclusion
Agriculture- Area of big concern
Govt. efforts
Policy framework
Development of infrastructure
facilities
Provide warehousing facilities
Insurance Coverage
Strengthen marketing facilities
Use appropriate technology
Subsidies to farmers
Easy credit

2nd grand revolution

Vision for 2020
Eco-friendly agricultural products
Awareness among youth farmers

THANK YOU