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Brainstorming
Session Outline
Classical Brainstorming
Rules
The Process
Variants
Wildest idea
Stop and go
Round-robin
Trigger method
Structure of Classical
Brainstorming
Free-wheeling is welcome
Encourage wild ideas
The Process
Stages:
State the problem
Redefine the problem in terms of
how to..
Identify one or two relevant
redefinitions
Generate ideas for each redefinition
Select the most appropriate ideas
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UMBRELLAS
WILDEST IDEA
Wild ideas may
not be
productive in
themselves
but they can
Kick others on
to think of more
practical ideas.
STOP AND GO
BRAINSTORMING
ROUND-ROBIN
BRAINSTORMING
TRIGGER METHOD
Gordon-Little Method
Problem initially presented in an abstract
form
Progressive redefinition to a less abstract
form
Original problem revealed
Use ides generated as a stimulus for finding
practical solutions
Avoids looking for obvious solutions and
encourages creativity, but limits problem
definition
Successful
Brainstorming
Exercise
We need for each group:
1 moderator
1 client
1 Scribe/recorder
1 observer
Problem
How to get students to spend more
time at the University.
The problem might need redefining
(5-10 minutes)
The 30-40 minutes of brainstorming
the agreed problem
Followed by reporting back to the
class