APPLE

BYSumit Jain
Sunita Murjani
Sarthak Patel
Shayan Patel
Disha Trivedi
Archita Vyas

(14046)
(14075)
(14105)
(14106)
(14167)
(14176)

Content

Introduction
Vision
Mission
History
Products
Profile
Differentiation strategy
Work culture
Competitors
Sales and Revenue
SWOT Analysis
References

Introduction
Apple Inc. (previously Apple Computer,
Inc.) is an American multinational
corporation.
Apple Inc. ignited the personal computer
revolution in the 1970s with the Apple II.
The company's best-known products
include the Macintosh line of computers,
the iPod, the iPhone and the iPad.

vision
Man is the creator of change in this
world.
As such he should be above systems
and
structures, and not subordinate to
them.

mission
the

Company is committed to bringing

the best personal computing, portable
digital music and mobile
communication experience to students,
educators, creative professionals,
businesses, government agencies, and
consumers through its innovative
hardware, software, peripherals,
services, and Internet offerings.

Apple Inc. Current Profile

Name

Apple Incorporation

Former CEO

Steve Job

New CEO

Tim Cook

Revenue

$ 156.508 billion (2012)

Area served

Worldwide

Headquarter

California,United States.

Total number of
employees

72,800

History
Apples history starts with the story of
two young and exceptional people who
began building a computer in their
garage and launched the
microcomputer revolution. Its the story
of two Steves:- Stephen G Wozniak
and Steven P Jobs

 Apple has been created in 1976 by

Steve Jobs, Steve Wozniak and
Ronald Wayne inCupertino, California .
They all left ATARI Computers to create
their own company.

Apple's first headquarter was the Jobs'

parents garage where Jobs and his
friends design their first computer kit :
the Apple I

Apples Logo

Apples first
logo features
Issac Newton
under a
fabled Apple
Tree

It was then
replaced
with the
rainbow
bitten apple
in 1976 and
lasted until
1998

The most
recent logo
which
replaced the
rainbow
apple is a
monochromi
c same
bitten apple

I Revolution

Current Apple Products

Desktop
Mac Mini
iMac
MacPro
Laptops
MacBook
MacBook Air
MacBook Pro
iPhone
iPad

iPod
iPod Classic
iPod Nano
iPod Shuffle
iPod Touch
Software
iLife
iTunes
iWork

Differentiation Strategy
Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation

Work culture
Apple evokes a loyalty from its workers
that information only leaves its campus
when Steve Jobs takes the stage to
unveil it.
Secrecy at Apple is not just the
prevailing communication strategy, but
it is baked in to their corporate culture.

competitors
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony.

From Where Apple is Making Money

Macintosh Computers ; 25%

iPod; 42%

iPad; 10%

iPhone; 23%

Financial history - Net Sales (in Million)

180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0

Global Market Share

Strength

Weaknes
s

Threat

Opportun
ity

Strength
1. Faithful customers
2. Apple is a leading innovator in mobile
device technology
3. Strong financial performance
($10,000,000,000 cash, gross profit
margin 43.9% and no debt)
4. Brand reputation

Weakness
1.High price
2.Decreasing market share
3.Further Change in management
4.Long term gross margin decline

Opportunity
1.High demand of iPad mini and iPhone
5
2.iTV launch
3.Growth of tablet and smartphone
markets
4.Strong growth of mobile advertising
market

Threat
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for Foxconn workers
4.Strong dollar

Conclusion
For 35 years, Apple has been a
trend-setter company able to
foresee the future.
Because their strength is the
innovation and they know, how to
think different.

Reference
http://www.businessinsider.com/15-amazing-facts
-about-apple-2010-10?op=1
http://www.statisticbrain.com/apple-computer-comp
any-statistics/
http://retailindustry.about.com/od/retailbestprac
tices/ig/Company-Mission-Statements/Apple-Inc--Mi
ssion-Statement.htm
http://www.statisticbrain.com/apple-computer-comp
any-statistics/
http://www.microsoft.com/investor/reports/ar12/fin
ancial-highlights/index.html
http://www.marketwatch.com/investing/stock/aapl/
financials