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Citra Dewi Wulansari
Fortuna Febi Fajri
Rhezaldy Pranayana
Kharizma Ulan Pebriyanti
Motorola Profile
Founded by Paul Galvin and Joseph Galvin with the name Motorola when the
company started manufacturing car radios in 1930
Problem Identification
They cannot compete with Japanese product. They come to the market with
low-priced, high-quality telephones and pagers.
Motorola market share reduce and impact on sales for several years
They came again with two-part strategy: First learn from the Japanese and
then compete with them.
they set a number of broad-based goals that essentially committed the firm
to lowering costs, improving quality, and regaining lost market share.
Question ?
Quality
Increasing
Regaining
And Japanese products were more easier & faster to enter the market
Motorola set the market target they want to penetrate and do some market research
in several areas
Six Sigma translates into a defect rate of 3.4 parts per million for a product or
service, which is virtual perfection
These new processes and changes cover the entire cycle from order entry to delivery
of product
Joint venture facility with Toshiba Corp, began volume production of 1megabit DRAMs and microprocessors.
Controlling
Motorola tried to change the thinking of all employees to be more efficiency and
to improve all of coworkers skill through education and training.
Motorola also control all departments (i.e; design, manufacturing, sales, and
service) to make sure that all the six sigma program Motorola tried to implement
to boost quality assurance of product can work in the right way.
27.79
13.3
5.55
1984 85
5.9
86
87
8.25
88
30.93
29.4
37.58
Revenue
22.25
16.96
10.7
89 1990 91
92
93
94
95
96
97
98
99 2000
Right after Six Sigma program implemented, in 1995 Motorola revenue increase significantly and
make a record for achieved $22.25 billions and generate 56% of its revenue abroad.
Market Share
Motorola in Japan had lead the market with telecommunication, microprocessor, etc.
Strength
Motorola
Motorola
Motorola
Motorola
Weakness
Opportunities
Threats
The most influenced strategy that impact Motorola development is to compete in quality.
Motorola trained their employee in a wide range of quality enhancement. The result has
shown that Motorola had been awarded by Malcolm Baldrige National Quality Award
2.
1991 : Motorola demonstrated the world's first working-prototype digital cellular system and
phones usingGSM standard inHanover, Germany.
2.
1994 : Motorola introduced the world's first commercial digital radio system that combined
paging, data and cellular communications and voice dispatch in a single radio network and
handset.
3.
1995 : Motorola introduced the world's first two-waypagerwhich allowed users to receive
text messages and e-mail and reply with a standard response.
4.
5.
6.