Professional Documents
Culture Documents
Environmental
Scanning and
Industry Analysis
STRATEGIC MANAGEMENT & BUSINESS POLICY
10TH EDITION
THOMAS L. WHEELEN
J. DAVID HUNGER
4-1
Environmental Scanning
4-2
Societal Environment
4-3
Societal Environment
4-4
Societal Environment
4-5
Societal Environment
4-6
Task Environment
4-7
Task Environment
4-8
4-9
Demographic Trends
4-10
8 Current Trends
Increasing environmental awareness
Growing health consciousness
Expanding seniors market
Impact of the Generation Y boomlet
Declining mass market
Changing pace and location of life
Changing household composition
Increasing diversity of workforce & market
4-11
4-12
4-13
Ethical Behavior
business ethics
Argument that there is no such thing it is an
oxymoron
4-14
4-15
4-16
4-17
4-18
4-19
4-20
4-21
Industry Evolution
Fragmented Industry
No dominant industry
4-22
Industry Evolution
Consolidated Industry
Dominated by a few large firms
4-23
4-24
Strategic Groups
4-25
Strategic Types
General Types
Defenders
Prospectors
Analyzers
Reactors
4-26
Competitive Intelligence
4-27
Forecasting
4-28
4-29