CYBERCORE SUPER SUNDAY LEAGUE

Cybercore
Super Sunday

Concept

Stage 1

Timeline

Stage 2
Series
A
Series
B
Series
C

Generality

Schedule

Media &
Communication

Plan

Expected
efficiency

Qualitative

Sponsor

Quantitative

21

Cybercore competitive system

New competitive system combine with Game

Centers:

Deployment phases

Cybercore Super
Sunday Series

Phase 1: Round
robin -> choosing
teams to Series A, B
and C.

Phase 2: Each
series will go
through to the final.

Expected e-Sports game:

Dota 2

League of Legend

Online competitive system in Cybercore Gaming

around VN:

Benefits of Game Center owners registered

Media & Communication throughout the entire

season with Viral clip, Intro.

Fixed amount of players who come to Cybercore.

Alongside with teams comes fans -> push up the

entire Cybercore and advertise the Game Center.

Obligation:

Support prize pool at the level specified in the notice.

Support with League organizers when problems

happen (disconnected, computers down,)

20

Super Sunday Phase 1

-Round robin: winner get 1 point, loser get 0 point.
-Teams will be assigned to the corresponding Series.

Number of team per series: 8

Format of Series B & C:

Knockout, Bo3.

Format of Series A: DE( Double

Elimination), Bo1. Final Bo3.

Expected schedule within 1 week:

4 games series A, 4 games series
B, 4 games series C.

Expected overall time: 10 weeks

Series A

Series B

Series C

Sponsor Series A
Teams from 1st to 8th
place
will
enter
Series A

Sponsor Series B
Teams from 9th to
16th place will enter
Series B

Sponsor Series C
All remaining teams
will enter Series C

Timeline
Prepare
Promotion
Marketing

03/10

Start Cybercore
Super Sunday
Stage 1

04/05

Start
Round Robin:
496 matchs in
16 week

07/19

Series A
Series B
Series C

09/27

Schedule will be announced before the tournament start.

League of Legend schedule: every Saturday.

Dota 2 schedule: every Sunday.

Specified Cybercore venues, schedule will be specified by organization committees

Teams must have player cards before going into the venue.

21

Super Sunday Phase 2

Series A

Name of sponsors alongside

with Game Center

Series B Name of sponsors alongside

with Game Center

Series C

Name of sponsors alongside

with Game Center

Comes with Cybercore Event

is CybercoreTV with famous
casters.

CybercoreTV
will
show
reviewing products, Gaming
gear, Cybergame standard
style of Cybercore Gaming
when there is no tournament.

Prize pool for Series:

5,000 $
3,000 $
1,500$

Series A: 5,000$

Series B: 3,000$

Series C: 1,500$

HR costs
No.

Category

Unit

Unit price

Quantity

Total amount

Notes

-Include expenditure of
PG/Cosplays in the opening
ceremony
5,000 $ -Employees for 28 weeks
-Equivalent to 1.6 million
VND per week.

HR (Referee,
collaborators,)

Pack

5,000$

Media &
Communication

Pack

5,000$

5,000 $

Prize pool

Pack

9,000$

9,000 $ -For 3 series

Venue

Pack

2,000$

2,000 $

Total

21,000 $

-Expenditure for press

-Facebook, youtube

-Equivalent to 1.1 million

VND per week

Media plan for Cybercore League

No.

Media channel

Before event
News

During event

Viral clip

News

Viral clip

Post Event
News

Internal media channels

1
post/week

TTDT.vn

1
post/week

Infogame

1
post/week

1
post/week

Cybercore.tv

Stream channel
Streaming channel

External channel
YAN

Media support

Result

Viral clip
-Average
views per
post: 5000
-Average
views per
clip: 5000
-Amount
of website
traffic:
increase
by 2030%
during the
tourname
nts

Expected efficiency of the tournament

Qualitative efficiency:

Professional tournament, strongly attracted the attention of the media and gamers.

Boost the traffic of Cybercore.tv website and help promoting image of sponsors.

Push up teams, sponsors and Cybercore through many aspects.

Quantitative efficiency:

Traffic site increase by 20-30%.

Streaming channels reach ~ 3000 CCU throughout the tournament.

Over 32 teams to sign up.

Media channels through Facebook:

https://www.facebook.com/groups/Dota2VnBetGroup/ (20,000 active user)

https://www.facebook.com/groups/dota2viet/ (19,500 User)

Sponsors benefits
No.

Sponsors

Funding

Series A

Series B

Amount of
fund

Viral clip

Offline
media(Bangr
ol/Xstandee,
)

Athletes
cards

Steaming
Background

- Sponsor
viral clip.
- Internal
media
channel.

30 Clips/
Tournament
day
(2 mins/clip)

100% Hnh
nh kch
thc to

Yes

- Sponsor
viral clip.
- Internal
media
channel.

30 Clips/
Tournament
day
(1 min/clip)

80% Hnh
nh

- Sponsor
viral clip.
- Internal
media
channel.

15 Clips/
Tournament
day
(1 min/clip)

- Sponsor
viral clip.
- Internal
media
channel.

Publication

18,000 $

9,000 $

Organizer

Logo
layout

Logo
for
cast
er

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

60 % Hnh
nh

Yes

Yes

Yes

Yes

Yes

10 Clips/
Tournament
day
(10s/clip)

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Media

Main sponsor

Series C

Stream Chanel

4,000 $

1300 $

- Internal
media
channel

- Internal
media
channel

Co-sponsor

Competitive Venue

Media sponsor

Media

Extra sponsor

5,500 $

Media, products,

500 $

Yes
5 Clips/
Tournament
day
(10s/clip)

Yes

Yes

Yes

Yes

Yes