How did you

attract/address your
audience?

Front Cover

At first, I wanted to make sure that the

feature model was wearing clothing suitable
for the urban genre. So the model on the
front cover wore jeans, and a fashionable,
recognisable jumper. Also with the use of the
prop: headphones, this helped enhance my
magazine being a representation of a music
media product. My cover lines were very
appealing for my target audience as they
mentioned famous urban artists, which my
target audience will know of and will want to
find out more. My cover lines also use valid
colloquial language in order to address my
target audience in a familiar style, so that
direct address is instantly made between my
media product and my target audience.
From my focus group feedback, my colour
scheme is very appealing for my target
audience as they the connotation of neon
lights within a club environment.

Contents page

On my Contents page the main feature model

has dark lipstick and has also been effected
with the grayscale colour tool from Photoshop
in order to show consistency throughout my
magazine with the colour scheme. I also used
social media icons at the top of the page in
order to show my target audience that my
media product is up to date and they can also
access the information from my media product
online as well; showing cross-media
convergence. My featuring articles addressed
my audience in a familiar style of tone so that
they wouldnt bore my target audience. All
subjects of my articles were relevant for my
target audience so that my consumers will be
attracted enough by the information within, to
purchase my media product.
From my focus group feedback they all agreed
that my contents page was clearly laid out, so
that all the writing was legible. I also tried to
stick to a grid format so that I was abiding by
regulated codes and conventions of magazine.

Double Page Spread

To create consistency and the sense of familiarity

throughout my media product, I decided to make each
page have a white mise-en-scene. Not only to create a
house style but to also make my media product seem
professional to my audience. My article had some form of
informational language, however through the q&a section
of my article I decided to use a conversational tone of
voice throughout the latter so that my target audience
would feel comfortable reading the article. I also wanted
there to be equal proportions of text being integrated with
images so that my double page spread would appeal to
my target audience. The mise-en-scene of my second
image on my double page spread would appeal to my
target audience as well as it showed a music studio. This
mise-en-scene accurately enhances my representation of
my media product being a music magazine. As it features
a setting where music is made.
From my focus group feedback, they thought that without
the mentions of music and the use of the prop of
headphones that my magazie might be a fashion
orientated media product. Which in one way is
constructive criticism, however on the other hand, is very
beneficial. This is because through my questionnaire from
research and planning; fashion was a very important
aspect for the Urban Genre. So therefore a very important
aspect for my media product.