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Multi Purpose Solar

Charger
Team Member:
Aman Srivastava
Akansha Garg
Ghazal Arif
Jeetesh Kumar
Tushar Jain

Introduction:

Twilight is the first company concerning with the


manufacturing Solar Charger.
Twilight is a name that signify quality

Solar Charger Innovation:

Our product is unique in sense that it can charge


Mobile, I-pod, Smart phone, Cameras, Laptops,
MP3 player
It is also at the same time a product for those
people who face a lot of power cut problem

Product Verities

VISION

Our vision is to become Indias number one Leader


in Solar charger seller this is underpinned by our
dedication to continued improvement across all
areas of the business.

GOAL

Our goal is to ensure that important values such as


quality,durability, and service are delivered to our
consumers in the 21st Century.

OBJECTIVES

Marketing Objectives

To create product awareness among customers


To achieve sales of @ lakh unit in 1St year
To create a good distribution channel

Financial Objectives

To Achieve break even in the initial year of its


inception

Current Market Situation:


Mobile Chargers Prepare for Their Day in the
Sun (April 24,2013)
Market for Green Gadget Chargers Brightens
A solar-powered charger for every kind of
user (July 29,2013)
Few users
Not easy available all over
People are willing to pay and extra amount
for the Solar Charger

Product Design Cycle


Research

Concept

Design

Developmen
t

Design
Documenta
tion

Production

engineering

prototype

Market Segmentation

Effort

to

increase

companys

precision

marketing. We have done the segmentation on the


basis of the following variables:
Geographic
Demographic
Psychographic
Behavioral

Geographic :

Different segmentation according to areas, states, regions


and markets. E.g. Mumbai, Noida, ert.

Demographic:

Divide people according to Age, Income, Social Class,


Occupation.

Psychographic:

To analyze the psyche of the people we divide them in social


class, life style and personality .

Behavioral:

Behavioral segmentation divides buyers into groups based


on their knowledge, attitude, uses or responses to products.

Targeting:

Income Group:
We will be targeting all income groups who should afford easily.

Youth:
A huge potential market for this product lies with youth whom we
will be Specifically targeting
Road shows to be held as part of the Add time campaign

Travelers:

It is also available in mini-size, so it will be highly


convenient to carry along during large journeys or trips.

Positing Strategies:
Positioning is what the customer believes about your products value, features, and
benefits.

By benefits:
Through positioning we will tell our customer how many benefits they can get
from our product.

By use or application:

By user:

The different purpose from the same product. Use for a mobile or a laptop

Every one who forget to charge there gadgets can be a user.

By product or service class:


It is positioned at a cost alternative to the competitors , while it provides
better service and charges quickly.

Competitors

Competitors Selling

Dongguan Arun Industrial Co. Ltd


Maa Sharda Electronic System
EVIO
Evaki
Suntek

Platform Selling Solar Charge:


Flip kart
Olex
Snap Deal

Action Plan

Phase 1 (In first 4 month)

Production at our plant


Product launch starts from Mumbai and followed by New
Delhi
To create distribution channel of 400 retailers
Monthly sales review at HO in Mumbai
Market Survey

Phase 2 (In next 8 Month)

To increase operation in other 7 major cities


1100 new retailer to be appointed
R and D on new product range to be begin
Future Demand estimation to be done on the basis of past
survey

Phase 3

Launch of Combi-electri Charger


Market Survey for consumer response
Product variants (charger with high power)
Going Global

Distribution Channel
Retailers
Direct Selling
Online
Agents

Location Strategy
Labour Productivity
Government Rules,
Availability of suppliers
Land Cost

Marketing Mix
Product- Multi Purpose Charger
Price- Rs1200/- to Rs5000/ Place- Retail Sale, Bulk Sale,

Promotion (Marketing
Communications) Mix

Advertising
any paid form of non-personal presentation of ideas, goods or
services by an identified sponsor
Personal Selling
a paid form of personal presentation of ideas, goods or services
by an identified sponsor
Publicity
any unpaid form of non-personal presentation of ideas, goods or
services
Sales Promotion
an activity and/or material that acts as a direct inducement,
offering added value or incentive for the product, to resellers,
consumers or employees

Online

Promotional Objectives
Increase sales/spread Awarness
Stimulate impulse and reminder buying
Raise customer traffic
Inform customers about goods and services
Enhance customer relations
Maintain customer loyalty
Have consumers pass along positive information to friends
and others

Pricing Strategies

THANK YOU

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