Professional Documents
Culture Documents
Charger
Team Member:
Aman Srivastava
Akansha Garg
Ghazal Arif
Jeetesh Kumar
Tushar Jain
Introduction:
Product Verities
VISION
GOAL
OBJECTIVES
Marketing Objectives
Financial Objectives
Concept
Design
Developmen
t
Design
Documenta
tion
Production
engineering
prototype
Market Segmentation
Effort
to
increase
companys
precision
Geographic :
Demographic:
Psychographic:
Behavioral:
Targeting:
Income Group:
We will be targeting all income groups who should afford easily.
Youth:
A huge potential market for this product lies with youth whom we
will be Specifically targeting
Road shows to be held as part of the Add time campaign
Travelers:
Positing Strategies:
Positioning is what the customer believes about your products value, features, and
benefits.
By benefits:
Through positioning we will tell our customer how many benefits they can get
from our product.
By use or application:
By user:
The different purpose from the same product. Use for a mobile or a laptop
Competitors
Competitors Selling
Action Plan
Phase 3
Distribution Channel
Retailers
Direct Selling
Online
Agents
Location Strategy
Labour Productivity
Government Rules,
Availability of suppliers
Land Cost
Marketing Mix
Product- Multi Purpose Charger
Price- Rs1200/- to Rs5000/ Place- Retail Sale, Bulk Sale,
Promotion (Marketing
Communications) Mix
Advertising
any paid form of non-personal presentation of ideas, goods or
services by an identified sponsor
Personal Selling
a paid form of personal presentation of ideas, goods or services
by an identified sponsor
Publicity
any unpaid form of non-personal presentation of ideas, goods or
services
Sales Promotion
an activity and/or material that acts as a direct inducement,
offering added value or incentive for the product, to resellers,
consumers or employees
Online
Promotional Objectives
Increase sales/spread Awarness
Stimulate impulse and reminder buying
Raise customer traffic
Inform customers about goods and services
Enhance customer relations
Maintain customer loyalty
Have consumers pass along positive information to friends
and others
Pricing Strategies
THANK YOU