Professional Documents
Culture Documents
What is Pzyche®?
Introduction
Who is StrangeLogic
What StrangeLogic’s (patent
pending) Pzyche® is
How it will increase your profitability
You are not the same as another client. You are unique so
we tailor our ROUTES TO SUCCESS FOR YOUR business
1 2
Making Online Marketing
Effective & Strangely Logical
Let Me Show You Inside Pzyche®
2 Visitors come
to your Site.
You Detect their
IP Addresses
and GEO Locate
them.
They are both
from:
Small Town,
Mid West State
1 USA.
2
Making Online Marketing
Effective & Strangely Logical
Current Best of Breed Analysis
Let’s look at Visitor #1 using the
best data analysis available
We know where the visitor is from
so let’s analyse the visitor using
Experian’s Mosaic USA profiling
product.
This visitor falls under the
“Small Town Endeavors
Group”
Median Income: $28,000
1
Making Online Marketing
Effective & Strangely Logical
Current Best of Breed Analysis
We now know that the visitor:
2
Making Online Marketing
Effective & Strangely Logical
The Pzyche® Way
Let’s look at Visitor #2 but instead
of the current “best of breed”
marketing tools that we used with
Visitor #1, let’s start with just that
one little test from Pzyche®
hoping to answer the question…
•A badly configured PC
•A British Ex Pat on a PC purchased in
the UK
•Someone on holiday from Britain 2
•Someone travelling on business from
Making Online Marketing
Britain
Effective & Strangely Logical
Lets eliminate each option one by
Is This a Badly Configured PC?
Let’s analyse the visitor to see if
their computer is a laptop and if so
its age.
We do this as if it is a desktop
machine we believe they wouldn’t
be travelling with it, thus allowing
us to hone in on the correct option
by elimination.
•Someone on a badly
configured PC
2
•AOnline
Making BritishMarketing
Ex Pat in the US
Effective & Strangely Logical
Is This a Badly Configured PC?
We can determine that this visitor
is using a laptop that is
approximately 2 years old.
+ =
What is the likelihood of
Mean Annual Income:
the visitor..
$433,300
Mean Net Worth : $2.85M
Being a member of a frequent
75% purchased luggage in the
flyer program?
past year
44% spent over $300 on
Partaking in online gaming?
luggage
44% own two or more cars
What is their game of choice?
55.7% own a BMW, Lexus
and/or Mercedes
What are their favourite Side
58.2% aged between 25 - 54
Games?
91% likely to visit “Online
Trading Sites”
Who is their preferred
83% likely to visit “Online
operator?
Gambling” sites
78% likely to be a Poker “Play
Are they a Play Money Player
Money Player”
or
73% likely to be a Poker “Real
A Real Money Player?
Money Player”
68.6% likely to be a “Poker
Making Online Marketing
VIP”
What is their preferred deposit
option?
Effective & Strangely Logical
If a Real Money Player are they
a VIP?
How Do You Speak to “The Money
Prospect”?
I think we’d agree that the way
we should communicate with this
prospect is different from the
average. Together we create
more effective messaging but our
personal views can stop the
message converting as well as it
could.
We go even further and
constantly test, track and change
the messaging to deliver the best
converting messaging for each
Pzyche® we identify!
Making Online Marketing
Effective & Strangely Logical
We Defined, Sought, Found &
Converted The Golden Prospects!
http://pzyche.com - See JasonD show you how to increase your gaming revenues exponentially #LAC Sat 3pm
http://pzyche.com - See JasonD show you how to increase your gaming revenues exponentially #LAC Sat 3pm