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Strange Logic

Making Online Marketing


Effective & Strangely Logical

What is Pzyche®?
Introduction

 Who is StrangeLogic
 What StrangeLogic’s (patent
pending) Pzyche® is
 How it will increase your profitability

Making Online Marketing


Effective & Strangely Logical
StrangeLogic are Online Marketing
Experts.
 We deliver Winning digital marketing in a holistic manner
with internal regulatory expertise to gaming specific
businesses.

 Return on YOUR investment is our mantra.


Quite simply, We Profit When you Do!

 You are not the same as another client. You are unique so
we tailor our ROUTES TO SUCCESS FOR YOUR business

 We are PROVEN at delivering success.

Making Online Marketing


Effective & Strangely Logical
Introducing Our Founders

Jason Duke James Barnes

• 13+ years digital experience,


majority in gaming, across all •Legal expert – Legal
products Counsel at Party Gaming
• Leading Digital Strategy at Plc
Party Gaming – achieved •4+ years gaming, FSA &
number 1 ranking for poker
7+ years broadcast
and top 3 for Casino globally
experience delivering
• Solid & respected reputation
complex and competitive
• Advised Multiple “well answers for BBC, FIFA,
known” American Search
Engine Companies. Party Gaming, City Index
and others.
•Extremely commercial
and skilled at delivering
answers
Making Online Marketing
Effective & Strangely Logical
What’s Great About Marketing
Gambling Online?

Massive Market Product


Appeal
Means Mass Market
Marketing
Making Online Marketing
Effective & Strangely Logical
But Mass Market Marketing
Ignores the Individual

We Make M.M.M. Work By


Personalising it for the
Individual
Making Online Marketing
Effective & Strangely Logical
But How Do You Personalise for the
Individual?
We undertake a patent pending
process that answers more than 10,000
tests enabling an anonymous visitor to
be placed into a Pzyche® category.

We then undertake client specific


queries to refine Pzyche®
categorisation even further.

This whole process is invisible to the


visitor and happens in less than 1/10th
Second!
Making Online Marketing
Effective & Strangely Logical
Let Me Show You Inside Pzyche®

1 2
Making Online Marketing
Effective & Strangely Logical
Let Me Show You Inside Pzyche®
2 Visitors come
to your Site.
You Detect their
IP Addresses
and GEO Locate
them.
They are both
from:
Small Town,
Mid West State
1 USA.
2
Making Online Marketing
Effective & Strangely Logical
Current Best of Breed Analysis
Let’s look at Visitor #1 using the
best data analysis available
We know where the visitor is from
so let’s analyse the visitor using
Experian’s Mosaic USA profiling
product.
This visitor falls under the
“Small Town Endeavors
Group”
Median Income: $28,000

1 Education Level: High School


Sex: 60% Male
Median Age: 32
Making Online Marketing
Married: 40% likelihood
Effective & Strangely Logical
Drives: Dodge, GMC or Ford
Current Best of Breed Analysis
Let’s go further by using some
existing technology you may well
use.
•This visitor has previously seen
our Bingo $200 sign up bonus
campaign
•This visitor has previously visited
us by clicking an affiliate link on a
Sports Betting Odds Comparison
site.

1
Making Online Marketing
Effective & Strangely Logical
Current Best of Breed Analysis
We now know that the visitor:

•Is likely to be American


•Is likely to be interested in Sports
Betting
•Is likely to be aware of our Bingo
offer
•Is likely to be male
•Is likely to be traditional working
class

If we accept US players for our


1 Poker product this looks like an
ideal prospect for a long term
Making Online Marketing consumer.
Effective & Strangely Logical
If we don’t accept American
players the above still stands
Geek Alert!
Before I start
analysing Visitor #2
please accept my
apologies in
advance as it is
very geeky although
I specifically chose
just one small test
within the Pzyche®
system that was
“relatively” simple
to explain!

2
Making Online Marketing
Effective & Strangely Logical
The Pzyche® Way
Let’s look at Visitor #2 but instead
of the current “best of breed”
marketing tools that we used with
Visitor #1, let’s start with just that
one little test from Pzyche®
hoping to answer the question…

Is this Visitor A Business


Traveller?
2
Making Online Marketing
Effective & Strangely Logical
The Business But Why?
Traveller

Mean Annual Income: $433,300


Mean Net Worth : $2.85M
75% purchased luggage in the
past year
44% spent over $300 on luggage
44% own two or more cars
55.7% own a BMW, Lexus and/or
Mercedes
58.2% aged between 25 - 54
91% likely to visit “Online Trading
Sites”
83% likely to visit “Online
Gambling” sites
78% likely to be a Poker “Play
Money Player”
73% likely to be a Poker “Real
Money Player”
68.6% likely to be a “Poker VIP”

Making Online Marketing


Effective & Strangely Logical
The Pzyche® Way
We start by looking at standard data
that the web browser tells us and see
that the visitor has their browser
language set to en-gb (English Great
Britain) not en-us (English United
States) despite the visitor being
within the USA.

This infers either:

•A badly configured PC
•A British Ex Pat on a PC purchased in
the UK
•Someone on holiday from Britain 2
•Someone travelling on business from
Making Online Marketing
Britain
Effective & Strangely Logical
Lets eliminate each option one by
Is This a Badly Configured PC?
Let’s analyse the visitor to see if
their computer is a laptop and if so
its age.
We do this as if it is a desktop
machine we believe they wouldn’t
be travelling with it, thus allowing
us to hone in on the correct option
by elimination.

If the PC was a Desktop we would


know that the visitor was either:

•Someone on a badly
configured PC
2
•AOnline
Making BritishMarketing
Ex Pat in the US
Effective & Strangely Logical
Is This a Badly Configured PC?
We can determine that this visitor
is using a laptop that is
approximately 2 years old.

This doesn’t tell us whether the


visitor is any of the options yet but
does deliver useful information

•Is the Visitor Someone on a


badly configured PC?
•Is the Visitor A British Ex Pat
in the US?
2
Making Online Marketing
Effective & Strangely Logical
Is This a Badly Configured PC?

Let’s also look at US Government


Immigration Statistics telling us
the numbers of travelers to the US
from the UK.

This enables us to ascertain the


%age probability of the visitor
being a visitor from the UK versus
an American with a badly
configured PC.

Making Online Marketing


Effective & Strangely Logical
How?

We also need to decide the


likelihood of the visitor being
someone:

•On holiday from the UK


•On business trip from the UK

Making Online Marketing


Effective & Strangely Logical
Is this a Brit on Holiday in the USA?

We are assisted by an AP IPSOS


study from 2007 stating that 1 in 5
holiday makers take their laptop
on holiday with them.

When compared to business


traveller, where close to 100%
take a laptop with them, allows us
to define the probability of
someone with their language set
as en-gb within the US with a
laptop, being 83.33% likely to be a
business
Making traveller
Online Marketing
Effective & Strangely Logical
How?
This probability is further
reinforced as US Census data
detailing the number of
immigrants from the UK to the
US in years, enables us to
model within the data, the
likelihood of the visitor being a
British Ex Pat based on the age
of the laptop.

We then further reinforce this


data by defining the likelihood
of the laptop not being
upgraded since it was
purchased
Making Onlinebased on its age, as
Marketing
studies&show
Effective the average
Strangely Logical
amortisation period for
business laptops being 3 years
So….. Are All Visitors Equal?

Non Pzyche® Analysed Pzyche® Analysed


Traffic Traffic

Mean Annual Income: $28,000 Mean Annual Income:


Mean Net Worth : $45,000 $433,300
Median Age: 32 Mean Net Worth : $2.85M
Married: 40% 75% purchased luggage in the
Most likely to drive a Dodge, GMC past year
or Ford Truck 44% spent over $300 on
luggage
44% own two or more cars
55.7% own a BMW, Lexus
and/or Mercedes
58.2% aged between 25 - 54
91% likely to visit “Online
Trading Sites”
83% likely to visit “Online
Gambling” sites
78% likely to be a Poker “Play
Money Player”
73% likely to be a Poker “Real
Money Player”
68.6% likely to be a “Poker
Making Online Marketing VIP”
Effective & Strangely Logical
But wait, there is more!

We Add The Secret Pzyche® Secret


Sauce
Sauce!
Are they are a member of a
frequent flyer program?
The Secret Sauce
is client Specific Do they partake in online
gaming?
and Allows us to If so what is their game of
further refine choice?

analysis of the What are their favourite Side


Games?
individual
If so who is their preferred
delivering the operator?
much more If so are they a Play Money
powerful targeting Player or
A Real Money Player?
than the, already
If a Real Money Player are they
Making Online Marketing
powerful, a “High Roller”?
Effective & Strangely Logical
Standard Pzyche® What is their preferred deposit
option?
Groups
The Result?

Pzyche® Analysed Pzyche® Secret


Traffic Sauce

+ =
What is the likelihood of
Mean Annual Income:
the visitor..
$433,300
Mean Net Worth : $2.85M
Being a member of a frequent
75% purchased luggage in the
flyer program?
past year
44% spent over $300 on
Partaking in online gaming?
luggage
44% own two or more cars
What is their game of choice?
55.7% own a BMW, Lexus
and/or Mercedes
What are their favourite Side
58.2% aged between 25 - 54
Games?
91% likely to visit “Online
Trading Sites”
Who is their preferred
83% likely to visit “Online
operator?
Gambling” sites
78% likely to be a Poker “Play
Are they a Play Money Player
Money Player”
or
73% likely to be a Poker “Real
A Real Money Player?
Money Player”
68.6% likely to be a “Poker
Making Online Marketing
VIP”
What is their preferred deposit
option?
Effective & Strangely Logical
If a Real Money Player are they
a VIP?
How Do You Speak to “The Money
Prospect”?
I think we’d agree that the way
we should communicate with this
prospect is different from the
average. Together we create
more effective messaging but our
personal views can stop the
message converting as well as it
could.
We go even further and
constantly test, track and change
the messaging to deliver the best
converting messaging for each
Pzyche® we identify!
Making Online Marketing
Effective & Strangely Logical
We Defined, Sought, Found &
Converted The Golden Prospects!

We Deliver the Winning Formula for


Optimising Online Gaming Marketing
Making Online Marketing
Effective & Strangely Logical
The Pzyche Reporting Interface

Making Online Marketing


Effective & Strangely Logical
The Pzyche Reporting Interface

http://pzyche.com - See JasonD show you how to increase your gaming revenues exponentially #LAC Sat 3pm

Making Online Marketing


Effective & Strangely Logical
The Pzyche Reporting Interface

http://pzyche.com - See JasonD show you how to increase your gaming revenues exponentially #LAC Sat 3pm

Making Online Marketing


Effective & Strangely Logical
The Process to Pzyche® Nirvana
We measure We agree the We Agree
and analysis Pzyche® Specific Tests
the Pzyche® of Groups Most Relevant to
your existing Applicable to Your Business
traffic your Business Requirements
We Work
We Rinse &
Together to
Repeat with Your Build
More Traffic
Sources – Business Dot Messaging &
Content
Adding Profit Com Relevant to the
to….
Groups
We Constantly
We See We Add a Tag
Test and Evolve
Increased to Your Web
the Messaging
Conversions Site for Specific
to Increase
and Profits Traffic Sources
Conversion
Making Online Marketing
Effective & Strangely Logical
But what are the Conversion
Increases?
 Every project is different, and so are the returns, but we have delivered an
average increase in visitor conversions of over 200%.
 Imagine what that means to the cash in your pocket!

Making Online Marketing


Effective & Strangely Logical
How Do You Get to Use this
Technology?
Do you have a gambling domain that isn’t
delivering ?
We will undertake:
•The site build
•The Pzyche analysis www.RoyalReturns.c
om
•SEO
•Put more money in your pocket!

Making Online Marketing


Effective & Strangely Logical
How Do You Get to Use this
Technology?
We will work with everyone but…
To ensure optimum efficiency of service
We will select Partners
via a Staged Rollout
www.Pzyche.c
om

Apply at Pzyche.com NOW!

Making Online Marketing


Effective & Strangely Logical
So we hope we can help you grow
your business
Thank-you for your time, we hope you have greater clarity
on what StrangeLogic can deliver and areas requiring
focus.

We believe there are lots of growth opportunities for your


business and we would be delighted to work with you to
accelerate positive results
Jason Duke
jason@strangelogic.com
www.strangelogic.com
Mobile: +44 (0)7595 924 934
Office:+ 44 (0)20 8172 0125

Making Online Marketing


Effective & Strangely Logical

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