Professional Documents
Culture Documents
PROCESS
Step 3
Step 2
Step 1
Sources of Opportunities
Entrepreneurial
Opportunity
Entrepreneurial OPPORTUNITIES
Sources of Opportunities
Social
SocialChange
Change
Economic
Economic
Change
Change
opportunities
New Market
Market &&
New
DistributionChannel
Channel
Distribution
Ready
Readyavailability
availability
of
ofestablished,
established,NonNonproprietary
proprietary
technology
technology
Business,
Business,Product
Product
or
Service
or Service
Opportunity
OpportunityGap
Gap
New
New
Business,
Business,
Product &
Product &
service
service
Ideas
Ideas
SocioCultural
Economy
Macro/External
Competitors
Government
Agencies
NGOs
Internal
Structure
Culture
Resources
Customers
Suppliers
Political &
Legislation
Financial
Institutions
Micro/
Industrial
@ 2007 Zaidibahari FPPSMUTM
Hak cipta terpelihara
Technology
External Environment
Interest
Rate?
Currency
value?
Industrial
players?
global
global
General
Macroeconomic
Condition?
Economic
Labour
Market?
national
national
International/
Export mkt?
local
local
Competitiveness?
External Environment
Socio-Cultural
Demographic
Demographic
Change
Change
Social
Social
Trend
Trend
Technological
Pure
Pure
Invention
Invention
Process
Process
Innovation
Innovation
External Environment
Political/legislation
Trade
Trade
barriers
barriers&&
tariff
tariff
regulation
regulation
National Issues
Global Issues
Political risk
Trade
Trade
agreement
agreement
taxation
taxation
Micro Environment
individuals
Monitor
Support
ing
Local
Support
Consumers
Consumers industrial
Polici
s:
Materials
Services
Polici
s:
es
Regio
Technic
es
Non-Governm
Technic
Non-Governm
nal
al,
Organisations
al,
Organisation
National/i
financia
financia
Competitors
Competitors
l,l,etc
etcntl
Suppliers
Suppliers
Financial
Financial
Institutions
Institutions
Government
Government
Agencies
Agencies
Sources of Opportunities
The
The
Unexpected
Unexpected
The
The
Incongruous
Incongruous
ProcessNeed
Need
Process
Industry&&
Industry
mktStructures
Structures
mkt
opportunities
Demographics
Demographics
Changein
in
Change
Perception
Perception
New
New
knowledge
knowledge
Evaluating Opportunities
Competitive
Situation
Real &
Perceived
values
Creation
& length
Personal skills
& goals
Food
Shelter
Entertainment
Study
Transportation
Personal life
Professional development