Professional Documents
Culture Documents
Corporate
Social
Responsibility
Corporate social
responsibility
Why CSR is necessary
Responsiblity to the
Environment
Commitment to the
Customers
Responsibility to their
Suppliers
Responsiblity to the
Employees
Environmental Responsibility
Waste Management
Waste
Avoidance
Waste
Reduction
Waste
Recycling
Eco-friendly
Packages
McRecycle
Low Price
Commitment to Its
Customers
Superior Quality
Mc Safety
MAAP(McDonalds Agricultural
Assurance Program)
MAP(Management
Ausbildungsprogram)
Hamburger University Program
Environmental
Damage
600
STRENGTHS
WEAKNESS
Promotes unhealthy food
Uses Advertising mostly
targets children not adults
Poor Marketing of CSR
Activities
Poor Management to the
changing needs and
demands of the customers.
OPPORTUNITIES
THREATS
RECOMMENDATIONS
Promotion of healthy diet
Campaigns to promote healthy eating
and exercise targeting youngster
By increasing the number of Ronalds
charity houses and then conducting fund
raising event in public areas
Advertising about their social responsibility activities in medias.