Professional Documents
Culture Documents
Session-01
• Course structure
– Objective
– Pedagogy
– Content
– Case studies
• Introduction to E-Commerce
– Changing Global dimension
– Evolution of commerce – towards “E” medium
– E-Commerce categories
– E-Commerce ‘fitment’ analysis
– SWOT analysis
– Benefits of e-commerce
– Conclusion
Course Structure
• Objective: Develop a good understanding of E-commerce concepts. At the end of the
course, the students will attain familiarity with:
– Evolution of e-commerce
– The advantages and limitations of various e-commerce models
– Role of e-commerce as a business enabler and transformer
– Technologies components in e-commerce
– Management, regulatory and security issues in e-commerce
• Pedagogy:
– 12 sessions – having classroom lectures, quizzes and case study presentations.
– The lectures will cover the concepts, developments, issues and principles of electronic
commerce.
– The quizzes will test the understanding of class room discussions and reinforce the learning.
– The case studies (group project - presentation and report) will analyze and discuss some real
life examples.
– Class participation and discussion is strongly encouraged.
• Text Book:
– Gary P. Schneider (Annual Edition) - Electronic Commerce. Thomson Learning.
Course syllabus
TOPICS Ch.
1 E-Commerce Fundamentals
Introduction to -Commerce
E 1
Internet and world wide web 2
Payment systems 12
2 Business strategies
Selling on web– revenue models and strategies 3
M arketing on web 4
B2B strategies 5
W eb Auctions, Virtual Communities, W eb portals 6
3 Technologyawareness
W eb Server hardware & Software 8
Electro nic Commerce software 9
4 Regulatory and Security Issues
Environment -international, legal, ethical and Tax issues 7
Security threats in-commerce
e 10
Implementing -commerce
e security 11
5 M anagement perspective
-Planning for E
-Commerce 13
Case studies
• Introduction :
• Report Format :
– The Header
– Line-1 - “SBS-Case Study – E-Commerce Jan-May 2009”
– Line-2 – “Title of the Case”
– The Footer :
– Group Id, Members name and roll number
– Content
– Background of the case, issues identified, outcome of analysis
• Presentation :
– The group will also make a presentation of about 10-12 slides. The presentation will summarize the background of
case with issues analyzed and will be followed with a brief discussion. Each group will have about 15 minutes.
– The case studies will be presented in class from sixth session onwards (about 30 minutes will be allocated to discuss
two cases per class, i.e. 15 minutes per group).
Introduction to E-Commerce
• Changing Global dimension
• Evolution of commerce – towards “E” medium
• E-Commerce categories
• E-Commerce ‘fitment’ analysis
• SWOT analysis
• Benefits of e-commerce
• Conclusion
International commerce
Increased Competition,
New Players erosion of margins
ENHANCING
WHOLESOME VALUE Increase consumer
convenience
TO CUSTOMERS
Globalisation
Customers can reach out
anywhere in the world to get the
best value for money.
Organizatio
Organizatio
n of TODAY
ns of
must
YESTERDAY
transform
as
Business
Marke
t
Customer Technology
Early days examples
Commerce (Traditional & E-Commerce)
Example:
Organization’s Mission
Maximize long term value for all stakeholders (note- not
shareholders)
Organization’s Strategy
Develop an effective and efficient global operation
IT Strategy
Use e-commerce to create a global value chain (front and
back office)
The stakeholders
Government
Customers Competitors
Community
Managers Creditors
Suppliers
Feasibility issues
1.
Technological
5. 2. Legal
Economic Mission
Culture &
Politics!!
4. Schedule 3.
Operational
SWOT Analysis
Strength – Weakness – Opportunity – Threat
STRENGTH / WEAKNESS –
OPPORTUNITY / THREAT –
WEAKNESS –
• Weak relationship with Retailers
OPPORTUNITY -
• Consumers want one stop shopping
• Consumers know what they want
• Consumer’s growing comfort with internet
THREAT –
• Competitors have stronger brand name
• Competitors have better relation with retailers
Why e-commerce?
Efficiency Building & Effectiveness
Enhance Revenues
(increase reach, market communication)
Reduce Costs
(transactions, production, support – purchase &
procurement, inventory management, Sales &
marketing)
of ase
! !!
Pr cre
its
Improve Business Process
In
(Turn around time, controls, tracking, Customer
service)
th
ow
Gr
Advantages of Electronic Commerce
• Increased sales
– Reach narrow market segments in geographically dispersed
locations
– Create virtual communities
• Decreased costs
– Handling of sales inquiries
– Providing price quotes
– Determining product availability
• Being in the space – from 19K websites in 1995,
today we have more than 100M websites globally.
Disadvantages of Electronic Commerce
DMS
Client
Web Server Application Database
Server Server
System Design Issues
• Good architectural properties
– Functional separation
– Performance (load balancing, web caching)
– Secure
– Reliable
– Available
– Scalable
Payment Systems
• Role of payment
• Cash
– properties: wide accept, convenient, anonymity, untraceability, no
buyer transaction cost
• Online credit card payment, Smart Cards
– Secure protocols: SSL, SET
• Internet payment systems
– Electronic cash, digital wallets
• Micro-payments
• Wireless devices
Summary
5. While planning e-commerce implementation we must have proper analysis of all issues
and nature of fit between business model and electronic medium.
6. Various analysis methods are – revenue model analysis, business process analysis,
SWOT analysis – for initiating e-commerce.
7. In order to participate in cross border commerce, we must also be familiar with other legal
and cultural issues.
Thank You