Professional Documents
Culture Documents
Introduction
GMOs as wicked problem
Fight over political and economic interests and values
Science cannot arbitrate
Conclusion
Science cannot solve GMO debate but inform
Management is social and political process
Potential for voluntary labeling to settle the debate
Key GM traits
Herbicide tolerance (Roundup Ready)
Insecticide (Bt corn)
Solution: labeling
Political/Ethical Consumption
Rise
Desire
local foods
organic
animal welfare
fair trade
Consumer Surveys
2013: NYT poll
73 % agreed
(Hatanaka et.al, 2005; Raynolds et.al, 2014; Busch, 2011; Bain et.al, 2013)
Retailer/Processor
Ben and Jerrys
Chipotle
Meijer Naturals
Target Simply Balanced
Non-GMO Retailer
Trader Joes Trader Joes
Brand
Whole Foods Market 365
Everyday Value
General Mills Cheerios
Non-GMO Label
Smart Balance Buttery Spread
Manufacturer
Options
thinkThin Crunch Bar varieties
Date
2014
2014
2009
2014
2001
2009
2014
2014
2013
Smart Balance
Ive been in the food industry for 35 years. I
have never seen a consumer issue come on
this fast. CEO Hughes
Whole Foods
100% labeling by 2018
Non-GMO Certification
Non-GMO Project
North Americas only third party verification and
labeling for non-GMO food and products
Over 27,000 products verified since 2008
Conclusion