FAMILY TOURISM IN BANG

LADESH

INTRODUCTION:
Family tourism is a common concept in Bangladesh. In Bang
ladesh this tourism sector needs to be improved in order to
progress our economic condition. The challenge is to find a
marketing approach to apply the concept successfully in the
tourism industry of Bangladesh. The constraints of the conc
ept should be reduced to successfully achieve the objective
of family tourism in Bangladesh. Through the limited secon
dary data, and qualitative analysis we are trying to find out t
he prospect of it in Bangladesh.

ATTRACTIONS OF BANGLADESH (FOR FAMI

LY )
#Coxs Bazar
# Sylhet
#St.Martin
#Shundarban
#Rangamati
#Bandarban
#Historical places : Lalbagh, Shat Gombuj mosque ,A
hsan manjil , Maynamoti

ST.MARTIN

SYLHET

RANGAMATI

CHITTAGONG HILLY TRACK

Infrastructure facilities are not adequate for the to

urism sector in Bangladesh. Infrastructure, such as
accommodation facilities are not satisfactory at dif
ferent tourism spots in Bangladesh. Some accomm
odations are highly expensive and are not affordab
le by average domestic and international tourists a
nd some are in poor condition. Transportation link
age to different tourism spots by road, rail, air and
water is not efficient. A master plan of national tra
nsportation network is seemingly not in place supp
orting the national tourism policy and existing tour
ism attractions of the country.

PROBLEMS OF TOURISM SECTOR IN BANGLADESH

MANAGEMENT DECISION PROBLEM:

In our research we try :

Finding out an appropriate family tourism progra
m in context of Bangladesh maintaining the core cr
iterias of family tourism

MARKETING APPROACH:

We are recommending a marketing approach to solve th

e Management decision problem by solving the marketin
g research problem. This section of our report will includ
e theoretical foundation of the problem, research questi
ons and hypothesis and the factors influenced the resear
ched design. With proper marketing strategy we can mak
e family tourism as greater attraction for the families wit
h middle and high income as they are our target market

RESEARCH TYPE
Research has been conducted both in qualitative a
nd Quantitative approach.
Qualitative Analysis: For the purpose of creating
a background of the problem with a clear and prec
ise holistic view point we have defined family touri
sm and secondary data analysis.
Quantitative Analysis: The findings of the qualitat
ive approach have been tested on 135 samples fro
m NSU students as there is a huge variety.

RESEARCH DESIGN:

Our research design as stated before is both qualit

ative and quantitative in nature. In qualitative part
we are going to analyze current tourism condition
and its nature in Bangladesh, articles and journal a
nalysis to actually capture the overall dynamics of t
he secondary data analysis to find out its potentiali
ty in world and specifically in Bangladesh. This part
will recommend establishing a model for developi
ng family tourism in Bangladesh.

RESEARCH DESIGN:
Information Needed: For qualitative part we went t
hrough different articles, analyzed lots of case stud
ies and secondary data from different sources. Sou
rces include
Internet
Articles and Books
Bureau of Statistics (Statistical Pocket Book, SAA
RC statistical yearbook etc.)

DEVELOPING QUESTIONNAIRE:
From the research questions and hypothesis assoc
iated with them we designed a simple questionnair
e. It is based on students of NSU. A sample has be
en provided on the appendix (page).
We have also provided the respondent list.

RESEARCH QUESTIONS AND HYPOTHESIS:

T-test
Q.1 If you travel where do you prefer to travel?

H0:

People do not prefer to travel in abroad

H1: People prefer to travel in abroad

RESEARCH QUESTIONS AND HYPOTHESIS:

T-test
Q2. Which tourism spot you think is the most attracti
ve?
H0:

Coxs Bazaar is not most attractive spot for tourists.

H1: Coxs Bazaar is the most attractive spot for tourists.
One-Sample Test

TestValue=1
t

df

Sig.(2-tailed)

MeanDifference

95%ConfidenceIntervalofthe
Difference

Lower

Whattourismspotyouthinkisthe
mostattractive

10.669

119

.000

1.65833

Upper

1.3506

1.9661

RESEARCH QUESTIONS AND HYPOTHESIS

T-test
Q3. According to you which entertainment option is essenti

al in the tourist destinations of Bangladesh to more entertai

n the tourists?
H0:

Dancing is not essential in the tourist destinations of Bangladesh a

s a entertainment option.

H1:

Dancing is essential in the tourist destinations of Bangladesh as a

entertainment option.
One-Sample Test

TestValue=2
t

df

Sig.(2-tailed)

MeanDifference

95%ConfidenceIntervalofthe
Difference
Lower

Upper

Accordingtoyouwhich
entertainmentoptionis
essentialinthetourist
destinationsofBangladeshto
moreentertainthetourists

15.373

119

.000

1.44167

1.2560

1.6274

RESEARCH QUESTIONS AND HYPOTHESIS

Correlation
Q4. How much do you spend on your tour?

H0:

Amount of spending money for tour and choosing d

estination for travel are not correlated
H1: Amount of spending money for tour and choosing d
estination for travel are correlated

RESEARCH QUESTIONS AND HYPOTHESIS

Linear Regression
Q5. What is your preferable way to travel?

Findings and Interpretation:

Here the value of adjusted r square is 0.119 (where dependent
variable is preferable way to travel and independent variable is
preferable destination for travel) it means 11.9% of the variation of
the dependent variable can be explained by independent variable.

RESEARCH QUESTIONS AND HYPOTHESIS

Cross tabulation

Q6. What kind of food actually you want when you travelling?

Findings and Interpretation:

From the cross tabulation we get, 63.6% respondents whose age
group is 18-22 like to eat local food when they are traveling.

RESEARCH QUESTIONS AND HYPOTHESIS

Chi- Square Test

Q7. How many times a year you travel outside?

LIMITATION OF RESEARCH:
We certainly have some limitation in research. The
most challenging fact was as a new concept to lot
of people fieldwork was extremely complicated. Int
erviewers cant be assuring of the correct response
because a buildup perception about family touris
m is not established yet. Also we have such limitati
on in time,
Time limitations
More statistical applications
Small sample

RECOMMENDATIONS

The government has to play a key role for preparation of policy gui
deline for planning and development, advertising, regulation and m
arketing of tourism sector, because it provides ample employment
opportunities to the citizen and earns foreign currency for the coun
try. It will also help government to solve unemployment problem an
d as well as act as source of revenue collection.
The government should be monitoring the activities of travel agenci
es which are involved in tour operation. Every travel agency should
be enlisted with Tour Operators Association of Bangladesh (TOAB). P
roper initiatives should be taken so TOABthat none of the travel age
ncies can operate their functions without affiliation of TOAB

RECOMMENDATION (CONTINUED)

Bangladesh tourism faces many problems includin

g areas of marketing, management, infrastructure,
policy, safety, regulation and image. All problems a
re not unique and similar to the reality of worldwid
e tourism destinations. Solutions should be found
out considering every aspect carefully and valuable
suggestions should be provided based on experien
ce, opinion of experts and relevant knowledge of o
thers.

CONCLUSION

Though we have some limitation we tried to expos

the potentiality of family tourism through our res
earch findings. In our research it is quite clear that
acceptability of family tourism in Bangladesh is not
depending on status level, as our hypothesis is sug
gesting there is no significant relationship between
income level and being a nature lover. Majority por
tion of the survey has been resulted out as nature l
over. But as the concept is new it needs to be mark
eted well among people. So our recommendation i
s developing some strategies to position family tou
rism as a nature based, ecologically sustainable an
d beneficial tourism in peoples mind.