Topic 1: SWOT Analysis

Strengths

Weaknesses

Diverse product portfolio; extensive

distribution channel

Growing fruit/vegetable juice beverages and

snack consumption

High level of customer loyalty

Demand increasing for healthy food and

beverages

Proactive Innovations- responsive to market

trends
Extensive experiences in mergers and
acquisitions
Overall successful marketing and advertising
campaigns

Further expansion through acquisitions of

subsidiaries
Increasing presence in emerging markets
such as China and India
Rising revenues through increasing the share
of healthy food and beverages in product
portfolio
Threats

Financial stability in cash flows is higher than

Opportunities
against competitors
High
levelleadership
of dependence
on Domestic
market
Strong
from CEO
Indra Nooyi
and Wal-Mart

International conflicts may impede global

growth

Eclipsed by Coca-Cola in Global soft drinks

market

Increasingly health-conscious market

threatens sales of high-sugar/salt products
Rapid decline in the sales of carbonated
drinks

Topic 1: Competitors
Burberry Group (BRBY)

Strengths
Burberrys

Ralph Lauren Corp (RL)

Strengths
revenue is poised to expand to 7.5%, and

Strong

brand recognition within United States and

8% growth annually within the next 5 years. Burberry is

Internationally

in decent financial health, as it has plenty of their cash

Opportunity

and cash equivalents as it is increasing annually.

Weaknesses
Burberry's

Weaknesses
Many

premium pricing strategy is risky leading to

economic slowdowns, when consumers tend to

substitute with lower-priced apparel.
Express (EXPR)

Strengths
Strong

brand recognition in the United States

Strong

historical growth in revenues and profits over

to re-gain market position

counterfeit products that are sold at a lower and

similar price
Unable

to beat recent earnings estimates and predicted

decrease in operating margin due to increased

spending on operations.

VH Corp (VFC)

Strengths
Management

has set long-term operating and financial

targets that reflect the firm's mass-channel consumer

recent years.

appeal and leading apparel market share.

Weaknesses

VF

Limited

company and analyst estimates

growth opportunities and misses around half of

is positioned to be in good financial health from

earnings estimates.

Weaknesses

Produces

VF

products for a narrow demographic .

risks overestimating the value of a business,

accounting inconsistencies, integration problems, and

any other issue that pulls management's attention away
from its core operations..

Topic 1: Competitors
Burberry Group (BRBY)

Strengths
Burberrys

revenue is poised to expand to 7.5%, and 8% growth annually within the next 5 years. Burberry is in

decent financial health, as it has plenty of their cash and cash equivalents as it is increasing annually.
Weaknesses
Burberry's

premium pricing strategy is risky leading to economic slowdowns, when consumers tend to substitute

with lower-priced apparel.