Professional Documents
Culture Documents
Purpose of Trade
Fairs, Forecasting
and Trends In
Textiles
Trade
Classic
Standard
Fad or Funky ?
Fashion fads come and go, they are always short lived and often remembered. In
1964 the New York and LA disco scene was in. Thigh-high skirts and bright calflevel Go-Go boots with a broad heel were the thing to wear. They originated from
the Parisian collection of Andre Courreges, and that year his collection
overshadowed many seasoned designers like Coco Chanel.
It was the year that Nancy Sinatra topped music charts with her smash hit These
Boots Are Made For Walking. The record sold almost four million copies and she
will always be remembered alongside the go-go boots fashion.
By the spring of 1965, go-go boots began to fall out of fashion with designers
showing shorter skirts and higher boots.
http://www.chanel.com/
http://www.gap.com/
http://www.fennwrightmanson.com/
Khaki Slacks
Cashmere Sweater
Jeans
Trench Coat
Standard
A standard fashion cycle generally lasts two
years. It normally passes through four
stages. From the time that a style leader
buys a new exclusive design, through to the
style follower who buys into the look when
it becomes better known, simpler and costs
less. Then the average consumer buys it
when the style is readily available, simpler
still and lower cost. Finally the decline
laggards will buy the style in the sales when
the popularity has passed its peak.
Influences
Fashion Couture
Haute couture (French for 'high sewing') is a common term for high
fashion as produced in Paris and imitated in other fashion capitals such as New
York, London, and Milan. Sometimes it is used only to refer to French fashion;
at other times it refers to any unique stylish design made to order for wealthy
and high-status clients.
http://www.jeanpaul-gaultier.com/
http://www.alexandermcqueen.net/flash.html
http://www.dior.com/pcd/International/JSP/Home/prehome.jsp
Media
Political Influence
Politics plays and important role in the influence
of fashion and can be seen through the ages to
reflect the feeling of the times.
The abolition of corsets championed by the
suffragette movement and pioneered as far back
as 1906 by the designer Paul Poiret.
The freedom enhanced shortening of skirts for
the flapper look of the 1920s.
The New Look from Christian Dior in 1947
was a backlash from the Second World Wars
stringency and rationing. It was defined by
generous use of luxurious fabrics, a waspwaisted silhouette and widely flared skirts.
You only have to look at the recent fashion for
camouflage prints and military wear to connect,
(as it has been attributed in the press) to the
current climate of war.
Cultural
& Street
Fashion
Fashion is very fickle, especially in the teen market. Youth intelligence is a big
growth area for fashion and there is an entire trend-prediction service devoted to this
area of the apparel industry. As this market is very fast moving, companies like
Abercrombie and Fitch employ young cool hunters to figure out what is going to be
the next big thing.
They hang out in Ibiza, go to Glastonbury, and generally have a cool time while
checking out all the latest street trends and predicting what will be up and coming street
trends.
Cool Hunter Lee: Actually it's a triangle. At the top of the triangle there's the innovator, which is
like two to three percent of the population. Underneath them is the trend-setter, which we would say is
about 17 percent. And what they do is they pick up on ideas that the innovators are doing and they kind
of claim them as their own. Underneath them is an early adopter, which is questionable exactly what
their percentage is, but they kind of are the layer above mainstream, which is about 80 percent. And
what they do is they take what the trend-setter is doing and they make it palatable for mass consumption.
They take it, they tweak it, they make it more acceptable, and that's when the mass consumer picks up
on it and runs with it and then it actually kills it.
Notes
Chavs Burberry Kate Moss
Armani Classic Red carpet appeal
Street fashion Punks Vivienne
Westwood
New Technologies fabrics dictate
fashion Lycra polar fleece goretex - neoprene
Changing lifestyles loose fitting and
comfort clothes Tommy Hilfiger
baggy street wear jeans track suits