Book Review

Sure
Success

in
Business
Presentation By

S.P.Senthil Subramaiam
MBA
PT, 12MB29
AUTHOR
K.K.RAMASAMY

About Author
Well Known
Industrialist in
Coimbatore
Founder
Sharp Group of
Companies

PSG Tech Alumini

Book Preview
Shares his 40 years industrial experience
Guide book for business executives
Specifically written for new entrepreneurs

Topics Covered

Meeting the Right People

Characters Required for Entrepreneurs
What Business to start
Production Management
Finance Management
Sales Management
Reasons for Business failure

Meeting the Right People

Meeting the Right People

Mr.Ramasamy Iyer
He was the headmaster at a primary school at
Kalapatti, Coimbatore
He took Mr.K.K.Ramasamy to Sri
Ramakrishna Mission Vidhyalaya High School
It was a residential school and followed
Gandhian principles
Having studied from 6th to 10th in this school
brought new dimensions to his life

Meeting the Right People

Mr.Avinashilingam Ayya

Meeting the Right People

Mr.Avinashilingam Ayya
He was the founder of Avinashilingam group
of institutions for women
He was in-charge for Sri Ramakrishna
Mission Vidyalaya High School
When Mr.K.K.R was studying in high school,
he had opportunity to interact with
Mr.Avinashilingam Ayya

Meeting the Right People

Mr.B.R.Krishnamurthy
He was the former principal of PSG College of
Arts and Science
When Mr.KKR applied for admission in PSG
College of Arts and Science, looking at
Mr.KKR good marks in Science and Maths,
Mr.Krishnamurthy directed him to study
engineering at PSG College of Technology

Meeting the Right People

Mr.G.R.Damodaran

Meeting the Right People

Mr.G.R.Damodaran
He was the former principal of PSG College of
Technology
He offered Mr.KKR a seat in Mechanical
engineering department
Sponsored a training program in Germany to
Mr.KKR
Guided Mr.KKR to join PSG Industrial Institute

Meeting the Right People

Mr.Muthukrishnan
He was the former manager at State Bank of
India
When Mr.KKR was planning to start a small
scale industry, he gave loan at the right time.
He guided Mr.KKR to invest more in quality
machineries to improve productivity

Meeting the Right People

Dr.A.P.J.Abdul Kalam

Meeting the Right People

Dr.A.P.J.Abdul Kalam
Mr.KKR was supplying materials to Vikram
Sarabhai space centre at Trivandrum.
Dr.Abdul Kalam was leading a team of
scientist in space research centre.
Mr.KKR was impressed at the humility of
Dr.Abdul Kalam

Characters required for Entrepreneurs

Characters required for Entrepreneurs

Risk Taking Ability

Thirst for success
Smiling face
Focus on one business at a time
Hardwork
Leadership qualities
Speed of the train depends on speed on engine
Leader makes or breaks a business

Characters required for Entrepreneurs

Decision making
Right decision at the right time

Awareness about external environment

Find out how changes in external environment brings impact to
our bottom line

Long Term perspective

Plan for long tem and work accordingly

Goodwill
Engage in CSR activities

Right Team combination

Either poses technical knowledge of the business OR appoint a
person with technical knowlege

Think Differently

Think Differently

Think Differently
Year 1978 : Sharp pump was created
Current Sharp mini pump was replica of a product used
in Dubai
KKR manufactured mini pump for the first time in India
Many people thought that mini pump would not
succeed
Mr.KKR overcame skeptics thoughts and proved that
his project was success
Year 1990 : Brought a major change in pump industry
Replaced iron body casing in the pump with aluminum
body

What Business to Start

What Business to Start

Service

Hotel
Telecom
Hospital
Schools, College
Distributorship

Manufacturing

Motors
Pumps
Vehicles
Electronic Goods

What Business to Start

New Business based on raw material availability

Sweet potato growth in Salem Starch industry

Sugarcane growth in Erode Sugar industry
Egg production in Namakkal Egg powder industry
Banana growth in Tiruchi Banana processing
industry
Coconut growth in Pollachi Rope industry
Coal availability in Neyveli Ceramic industry
Coffee, tea growth in Nigilirs Tea industry
Rose, Jasmine growth in Hosur Cent industry

What Business to Start

New Business based on existing industy
Tiruchi BHEL based ancillary industry
Chennai Ford based ancillary industry
Bangalore - HMT based ancillary industry

What Business to Start

New Business based on skilled human
resource availability
Tirupur Banian factory
Coimbatore Foundry
Sivakasi Fireworks, Printing
Dindigul Lock manufacturing
Pudukottai Diamond polishing industry

What Business to Start

Substitute for Import Materials
Produce products which are either substitute
or replica for import materials

What Business to Start

Services which satisfy needs of people
New business which satisfy needs of people
Example :
A2Z Home services
Fast food

What Business to Start

Service Industry
Vehicle service industry
Electrical equipment service industry
Transportation / logistics

What Business to Start

Export
Exporting cashew nut, fruits, flowers, textile,
jewels

What Business to Start

Visit Foreign Exhibitions for new ideas
Visiting foreign exhibitions to find out products
which can be introduced in local markets

What Business to Start

Creation of substitute products
Usage of ash bricks instead of clay bricks
Usage of aluminum instead of steel
Usage of plastic instead of stainless steel

Production Management

Production Management

Planning
Purchase of Raw materials
Manufacturing
Quality inspection
Inventory
Sales distribution

Finance Management
Capital Investment
Land, building,
machines
At least 75% should
be from owner fund
Otherwise profit is
eaten away by interest
payment

Running capital
Three times of
average monthly sales
turnover

Sales Management
Large Sales Volume
To retail customers
Distribution channel
creation
Wholesaler
Distributor
Reseller

Low Sales Volume

To institutional
customers
Direct sales

Sales Management
Advertisement
Participation in local and foreign exhibition
Pricing strategy

Reasons for Business Failure

Reasons for Business Failure

Inability to collect from debtors

Over investment not enough returns
Low quality products
Selection of wrong raw materials
Starting a business at wrong time
Starting a business depending on a single
person
Discontinuity in management policies
Government policy changes
Delay in implementing new ideas