Focus Group is not:

A debate Group therapy

A confict resolution session
A problem solving session
An opportunity to collaborate
A promotional opportunity
An educational session

Focus Group Discussion

(FGD)

FGD
this kind of method should have 6-12
participants or interviewees

 moderator (or a group facilitator)

Before you begin:

-what are you evaluating?
-what do you hope to learn?
-what are your research questions?
-how will a focus group help to inform
your project?

Contacting Your Sample

Contacting Your Sample

Make a request for help

Make it personal
Emphasize its unusual opportunity
Include an incentive for participation

Advantages

Advantages
Focus group considers the collection
of preparatory data about a topic

Advantages
Second, is that focus group can be
conducted very quickly.

Advantages
Third, is the infuence of group
context

If participant A participant B
= sharing more details
If participant A participant B
=sharing of contrary views

Advantages
Depth of information

Advantages
The ability to clear up confusing
responses from respondents makes
the use of focus groups valuable in
the research process, because for
example, as the moderator ask
participants with broad questions,
participants may raise important
points or anything that may be
confusing for them so that things will
get easier to understand.

Advantages
Lastly, on the off chance that you are
a gifted moderator, you will
effortlessly distinguish the
conclusions and attitudes of the
participants who are less lucid by
noticing outward appearances like
facial expressions and other
nonverbal behavior while others are
speaking.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
1. Develop clear objectives.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
2. Be specific about who you need to
talk with and why?

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
3. Develop a clear screening process at
recruitment stage.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
4. Dont save the most important
topics until the end.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
5. Try it out with a friend or colleague.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
6. Create a relaxed, positive
atmosphere.

Here are some pointers:

Be welcoming when people first arrive.
Personally greet as many as you can.
Thank them for coming.
Give everyone a name badge so you can refer to
each other by name.
Ensure everyone is comfortable and relaxed
before you begin.
Provide high quality refreshments.
Be positive, open-minded and interested in what
participants say throughout.
Never appear to judge in word or in body
language.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
7. Be in charge of the virtual
microphone.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
8. Never ask leading questions.

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
9. Never assume you understand what
participants mean

TOP 10 TIPS FOR GREAT FOCUS

GROUPS
10. Leave them on a high

 Thank them for their time.

Praise the session and tell them how valuable it
has been.
Tell them what will happen next.
Seek to engage them further by inviting them to
join the mailing list or opt-in to take part in further
research. Give them opportunity to do this
immediately.
Offer to share the results of the research with
them.
Wish them a safe journey home.

 Finally and most importantly, SMILE