MOVIES

A RIGHT PLATFORM FOR BRAND

BUILDING

Why MOVIES ?

From Alam Ara till the latest LINGA/PK, every movie would
have played a vital role or must have had a relative connect
to the individuals life, making this medium the strongest
ever that could help bridge the gap between the Product/
Service to the End User.
Movies act as a very strong Influencers in ones life,
especially with the help of the Story, the cast and crew.

India as a nation believes that their strong source of

entertainment is Movie

India is the largest producer of movies in the world in terms

of the Ticket Sales and the no. of movies produced.
Being the largest means of mass communication, it is the
reflection of society, which has a greater impact on the
successive generations of the society

Break Up of the Indian Cinema

Avg. Movie Releases per Year
330
305
265

250
Avg. Movie Releases per
Year

120 115

100
80

80
50

Adding to the break

up, movies are often
told in a narrative
manner and thus posses
an aura of believability
While Bollywood
(Hindi) being the
biggest of all, the
Tollywood(Telugu)
industry is not too far
away to share that
positionmaking them
both the biggest movie
producing Industries in
the country, followed by
Tamil and Malayalam

TOLLYWOOD
- the telugu film Industry

TOLLYWOOD

Tollywood is an informal term used for the Telugu language film industry
based in Andhra Pradesh and Telangana States.

It is the second largest film producers not only in India, but in the world.

Unlike Bollywood which is a 60% Director / Production House centric and

40% Hero centric industry, Tollywood is a 30% Director / Production House
centric and 70% Hero centric Industry.

TOLLYWOODS TOP PRODUCTION

HOUSES

TOLLYWOODS TOP DIRECTORS

SUKUMAR
TRIVIKRAM
SRINIVAS
RAGHAVEND
RA RAO

PURI JAGANNATH
S.S RAJAMOULI

SHEKHAR
KAMMULA
GUNASHEKHAR

TOLLYWOODS TOP ACTORS/

ACTRESSES

BRAND connect 2 Tollywood

There are 2 ways in which a

brand can get connected :
a.

b.

In film Branding

Marketing Partnership

In Film Branding

A medium through which branded products are placed in

movies, which is visible to consumers without any distraction

Helps leverage on the entertainment value, emotional

quotient of the film and its psychological impact on viewers.

Also known as covert advertising

Major advantage being its clutter free feature and

advantages of celebrity endorsement for the brand/ product
in the movie

Rajdoot bike used in the movie

Bobby

In Film Branding- Advantages

Products and Services are perceived with higher value

There is a celebrity halo effect

Cost Effective

Great Reach

Movies Transcends geographical, class and cultural barriers

Cross Promotion

The viewer cannot ignore the plot, while he will also not miss the Product

Very effective in the changing media environment

No fixed rate card

Changing Innovations

Hermes Kelly Ostrich

ZNMD

BAGwathi from

Types of In Film Branding

Silent Visual

Interactive Visual

Interactive Verbal

Interactive Visual + Verbal

Interactive Visual + Thematic

Interactive Audio + Visual + Thematic

Interactive Audio + Verbal + Thematic

Silent Visual

The Product or the Brand is shown in the scene

The Product or the Brand name is not expressed

formally

Siyarams Brand used in Koi Mil

Gaya

Interactive Visual

Interaction with the Brand or the Product is shown in the scene

The interaction can be of any type, but it is only visual

Slightly Different from Silent visual in terms of Interaction, where she is

indirectly mentioning of the product attributes, relating to the casts charecter
in the movie

Volkswagen in the movie Aisha (Sonam

Kapoor)

Katrina Kaif driving Royal Enfield in

ZNMD

Interactive Verbal Placement

There should be a spoken reference to the Brand or Product Name

The Brand name or Product name is expressed formally in a dialogue

Eg: Hrithik Roshan mentioning shaadi.com in the movie Yaadein

https://www.youtube.com/watch?v=C14OXsrOkiI ) exactly at 5:20 mins in this video

Hrithik talking about benefits of

Bournvita

Interactive Visual +Verbal

Placement

The brand or product name is not expressed formally, but there is an interaction
of Brand/ Product with the cast can be seen

There must be a spoken reference to the Brand/ Product Name

The brand name or Product is expressed formally in a dialogue

Eg: Air India used in Arjuns Interview scene in Pardes

(https://www.youtube.com/watch?v=2MwMh-i-C9k ) exactly at 1.01 mins

Interactive Visual +Thematic

The product or the brand is shown in the scene. Interaction of the Brand. Product with
the main cast or the plot itself in the movie.

The Product / Brand is integrated with the theme of the scene

The Brand/ Product interacts with the plot of the story or the scene itself relates to the
product

The Brand/Product name is not expressed formally

Fight scene at Mc Donald's in Chak De India (

https://www.youtube.com/watch?v=A-IDnmBZSfU )

Spykar Jeans in Namaste London (https://www.youtube.com/watch?v=oUwWK0Lf5bs )

Interactive Audio + Visual

+Thematic

The product or the brand is shown in the scene. Interaction of the Brand.
Product with the main cast or the plot itself in the movie.

The Product / Brand is integrated with the theme of the scene

The Brand/ Product interacts with the plot of the story or the scene itself
relates to the product

The Brand/Product name is not expressed formally. But the Tune/ Music
associated with the brand can be heard in the scene.

Eg: Nerolac Paints music used in the background of Movie Virudhh

Interactive Audio + Verbal

+Thematic

The brand name or the product is integrated with the theme of the scene

The brand or product interacts with the plot of the story or the scene itself
relates to the product while the name of the brand is also taken and product is
being displayed

Movie Partnerships/ Tie Ups

Exclusive first look only on
Sms ZNMD to 5800000 from your aircel
mobile
Or
visit us at facebook.com/ aircel,
aircel.com/ ZNMD or Pocket internet for this
clip

Movie Partnerships/ Tie Ups ?

A Cross Promotional Activity revolving around the Movie and the Brand/
Product, where both the production house and the Brand/ Product shall enter
into a mutually agreed consensus with respect to the deliverables for a said
period.

Vodafone and Nag Chaitanya

(Oka Laila Kosam) Meet and
Greet by Maiden Drop

How will a Brand/ Product benefit

through Movie Partnerships/ Tie
Ups ?

Commercials/Marketing Collaterals with the Cast and Crew integrating the Movie and the
Brand/ Product

Meet and Greet

Product Launches

Store Visits

Dealers/ Distributors Meet

Merchandising

Watch Movie with the Cast n Crew

Exclusive rights for Pre Launch of Songs/ Movie Clippings

Logo Presence in all the Movie Collaterals

Audio Launches and Success Meets

Advantages of Movie Partnerships/ Tie

Ups

Very Cost effective As you do not have to pay big for

celebrities, as its a deal with the Production House at a very
economical price.

Very good ROI As you could run co-branded promotions on

your collaterals, which shall again be inclusive in the deal with
the Production House

The only successful Co- branding activity in the country

You do not have a restriction or a rate card for budget

It is always a right time for you and your brand to invest on...

Movie Partnerships/ Tie

Ups

Movie Partnerships/ Tie

Ups

Way Forward...
We shall
keep you
updating
with new
movie and
options with
the movies...

Complete
the Project
Successfully

Work on a
Agreement
between the
Production
House and
Your Brand/
Product

You can
check n
revert back
on your
requirement
s

We shall
have a
discussion in
brief on your
requirement
s

Thank You