Professional Documents
Culture Documents
STRATEGICStrategic
ANALYSIS
FRAMEWORK
direction
Step 1:
Define the destination
Step 2:
Environmental
analysis
Mission
Vision
Leadership
Strategic analysis
Strategic alternatives
Step 3:
Generate alternative
Step 4:
Select the best:
implement and
monitor
Strategic selection
Strategic choice
Resource allocation
Evaluation and control
Feedback
STEP 1: DEFINE
THE
DESTINATION
A mission statement is a brief description of a companys
Mission
Vision
Values
Leadership
External analysis
Value chains
PESTEL
Porters five forces
Competitor analysis
SWOT Analysis
Business-level
strategy
Functional-level
strategy
Joint venture
Streamline
Divestment
Stability (Hold)
STEP 3: STRATEGIC ALTERNATIVES (3) BUSINESS Appealing to a wide spectrum by achieving a lower cost structure
Broad
low-cost
LEVEL
STRATEGYthan its rival
provider
Focused strategy
based on low
costs
Focused strategy
based on
differentiation
Broad
differentiation
provider
Best-cost provider
External analysis
Value chains
Resource Based View
SWOT
PESTEL
Porters five forces
Competitor analysis
Risk analysis