PT GarudaFood

By :
Putri Inggit Istiqomah (061330401064)
Siti Haryanti (061330401070)

Corporate Structure Tudung Group

Tudung Group is holding company GarudaFood, it has 4
Line of Business (LOB):

LOB FOOD (GarudaFood) is focus of production and

marketing product snack, biscuit, confectioneries, basic
food and dairy.

LOB BEVERAGE (Suntory Garuda Beverage*) is focus of

production and marketing based on non-alcohol.
LOB DISTRIBUTION (Sinar Niaga Sejahtera) is
distribution to food product and beverage of GarudaFood
in Indonesia.
LOB AGRIBUSINESS, is comprise with some companies
such as: PT Bumi Mekar Tani (Peanut plantation), PT
Garuda Bumi (CPO mill).

Corporate Structure of Tudung Group

Corporate Milestone
1979

To start a business roasted peanuts without brand

1987

To start used to Garuda brand to roasted peanuts

1994

Establish of PT Sinar Niaga Sejahtera as

distribution division for the optimization of products
to over all Indonesia

1995

To start produce coated peanuts

1997

Entered business biscuit is Danza brand as the first

biscuit brand, and followed the next brand is Salma
brand. In 2001, its new brand that is Gery and then
bolted into a market in the category of wafer stick.

1998

When Asian financial crisis, GarudaFood

expanded into business by Kiky Jelly brand and
renamed Okky Jelly.
SNS Established new distribution area in the
Java island.

1999

SNS expanded and developed several new

distribution areas outside java by 11 identities legal.

2002

Entered business Okky jelly Drink and became a

trendsetters.

2004

Entered business basic food by launching a brand

of cereal products is enerfill.
GarudaFood started to business confectionery by
Ting-Ting brand

2005

Entered business beverage based on tea that is

mountea.
Entered business snack that is Leo.

2006

Established PT Tudung Putri Jaya as holding

company.

2007

Launching new logo of GarudaFood.

2008

GaduraFood launching new product by

Chocolatos and Wafelatos brands to category of
wafer cream.
Entered business beverage functional drink that is
SuperO2.
Acquired Fuhua Jinjing Yonghe, confectionery
manufacturing (In China)

2009

Entered business dairy by launching Clevo liquid

milk.

 Based on Euro Monitor, GarudaFood maintained the

first position in the category sweet and savory snacks
26% (2009) and 22% (2010) retail value share.
GarudaFood dominated to roasted peanuts by 52%
retail value share
Established Xiamen GarudaFood Co. Ltd to serving
market in China.
2010

The first launched biscuit donut in Indonesia is Gery

ODonut.

2011

Establish join venture company, collaborating by

Suntory, Japan of PT Suntory Garuda beverage.
Launched by coffee beverage with Kopyes brand, JellO Blast and Berrygood.
Launched Nachi as premium rice product
Go live ERP

2012

Established JV Company joint Polyflex India, to

be Garuda Polyflex Foods Private Limited by
launching Gone Mad choco stick to Indian
Market.
Launched fruit-flavored drink in bottles are Okky
Koko, Cool and Go
The first Launched Mirai ocha in bottles in
Indonesia.
Go live ERP

2013

Launched Okky Jell-O Juice, premium jelly juice

drinks in tetra packed.
Launched Mytea, the first Oolong tea in bottles
in Indonesia.
Launched Mountea Sparkling, fruit-flavored
drinks collaborating.

GarudaFood Group Strategic Intent

MISI
We are company that brings change to create added value for the
community based on mutual foster.
VISI
Indonesian food and beverage company leading.
The Spirit of The Founder
Success was born of honesty, tenacity and perseverance
coupled with prayer
The Philosophy Company
Humatarian values, business ethics, the company through
harmony, fast and excel in inovation, work smart in learning
culture.

GarudaFood E-Commerce
Electronic Commerce, known as e-commerce or
e-comm, intended for buyers and sales of products
or services over electronic networks such as the
internet and other computer.
GarudaFood also developed marketing and ecommerce products www.ultahku.com, sell a product
package with an attractive design and promote a
birthday party, and www.berbagibingkisan.com for
other special events.
Beside it developed www.snspoint.com that
allows resellers to receive information new product
and promotion programs.

International Operations
International business division is an integral part
GarudaFood in expanding into the global market, with
International Group GarudaFood as the leader
Garuda.
Currently GarudaFood Group is serious entered the
market in China by GarudaFood Ltd in Xiamen, The
company that focus on marketing in China.
GarudaFood Group has blazed cooperation with
distributors in several countries ASEAN, target focus
on development regional business, namely the
Philippines, Vietnam, and Thailand.
Now, Garudas roastes, Gery biscuits, and Okky Jelly
Drink has done sales in several countries in the world.

GarudaFood product has been exported to over

contries:
Asia
Malaysia, Thailand, Phillippines,
brunei Darussalam, Vietnam, Hong
Kong, Singapore, Taiwan, South
Korea, Timor Leste, China, Pakistan,
and Camboja
Europe

Netherlands

North America

USA

Middle East

Jordan, Saudi Arabia, United Arab,

Emirates

Australia and
Pacific Ocean

Australia and Pacific Island

Africa

Nigeria, West Africa, and South Africa

APPRICIATION
: Awarded by SWA Magazine 2011 &
Word of
Mouth
2012 is Mountea
Marketing
Award
Moms choice : Given by Kartini Magazine 2011 & 2012
brand
is Gery Chocolatos
Indonesia
Original
Brands

: Awarded by SWA Magazine 2011 :

Gery, 2012 : Garuda and Gery, and
2013: Gery

SuperBrands

: Hosted by SuperBrands International

2003-2004: Garuda roasted

 Top Brand For

Kids

: Hosted by Market Magazine, Cooperating

with Frontier Consulting Group. 2009:
Okky Jelly Drink for jelly drink category.
2013: Okky jelly cup, chocolatos

Indonesia
Enterpreneur of
The Year
Indonesia 2004

: Awarded by Erbst & Young to CEO

GarudaFood, Sudhamek AWS, as
Indonesian representatives event World
Entrepreneur of The Year.

Indonesia Most
Admired
Company (IMAC)

: Hosted by FRONTER GarudaFood ranks

top 3 to the category F & B 2005-2011 in
a row 2012-2013 : 2nd position in Food
Category

Anugerah Produk
Asli Indonesia
(APAI)

: Its an award given by the Indonesian

business daily in cooperation with the
department of industry: 2008: Gery for
snack category. 2009:Garuda roasted for
snack and food category.

 Top Brand

: Awarded by Marketing Magazine and

FRONTER. 2007-1012: Garuda roasted
and Okky Jelly Drink. 2009-2011:
Mountea. 2011-2012: Chocolatos. 2012:
Gery Toya-Toya. 2013: Garuda roasted,
Gery Toya-Toya, Chocolatos, Okky jelly
Drink

Indonesia
Customer
Satisfaction
Award (ICSA)

: Awarded by SWA Magazine & Institute

Survey Frontier: 200-2012: roasted
peanut. 2008-2012: Non roasted. 2010:
Okky Jelly, Okky Jelly Drink, roasted
garuda, Pilus Garuda, Mountea, Gery,
Chocolatos.

 Indonesia best
Brand Award
(IBBA)

: Awarded by SWA Magazine and

Institute Survey MARS: 2004-2011:
roasted Garuda. 2005-2011: Gery
Wafer Coasting, Gery, Okky Jelly
Drink. 2007-2011: LEO, Pilus,
Mountea, Gery Chocolatos, Okky
Jelly Drink. 2012: Garuda, Okky Jelly,
Gery, Wafer Coasting Chocolatos,
Pilus Garuda, Mountea, Chocolatos,
Okky Jelly Drink.

Thank You