MARKETING

PLAN

Service
Description

HAIRCUT

HAIR-WASH

HAIR-COLOURING
(HIGHLIGHTING)

HAIR-STYLING

BLOW-DRY

SOFT REBONDING

PERM (OR
DIGITAL PERM)

EVENING STYLE

PRICE (RM)
SERVICES

MALE

FEMALE

Haircut

14

18

Hair-wash & Haircut

24

28

Hair-wash

14

18

Treatment

30

50+

Colour

50

100+

Highlight

80

100+

Blow Dry

10

15+

Soft Rebonding

50

100+

Digital Perm

100+

Perm

50

Evening Style

20

TOTAL (RM)
OVERALL TOTAL (RM)

272.00

599.00
871.00

Target
Market

HIGHER EDUCATION STUDENTS

University of Technology MARA

12,000

Universiti Sarawak Malaysia

13,759

Institut Perguruan Tun Abdul Razak

200

Institut Latihan Perindustrian

300

COMMON CIVILIANS

61,664

OVERALL TOTAL POPULATION

87,923

Market
Segmentation

HIGHER EDUCATION STUDENTS

COMMON CIVILIANS

COMMON CHARACTERISTICS
They want to have unique hairstyle.
When it comes to special events or occasion such as night prom,
Christmas and Hari Raya, some customers want to have a type of
hairstyle which is slightly or completely different from ordinary
day.
They need to have hairstyle that obeys the policy of the institution
or occupations.
Some institution of higher education or occupations policy such
as polices, soldiers and security guard has strict haircut policy
that allow short haircut only.

Market
Size

There is about 5% of total population of Kota Samarahan will come to

salon in a month.

87,923 5%
= 4396 people per month

About 4396 people are the number of customers that come to salon
every month.

From 4396 people per month, we found out that 50% of the people are male customers
and 50% of the people are female customers.

For male customers,

4396 50%
= 2198 people
Therefore, there is 2198 male customer
altogether.

AVERAGE MALE CUSTOMERS SPENT TOTAL

MALE
= RM 34 2198
= RM 74,732.00 per month

For female customers,

4396 50%
= 2198 people
Therefore, there is 2198 female customer
altogether.

AVERAGE FEMALE CUSTOMERS SPENT TOTAL

FEMALE
= RM 54.40 2198
= RM 119,571.20 per month

Therefore, RM 74,732.00 and RM 119,571.20 are the customers spent that is gained for
a month.

Hence, the market size for a year (12 months),

MARKET SIZE
=RM 74,732.00 12 + RM 119,571.20 12
= RM 2,331,638 per year

Market
Competition

JIN JIN UNISEX BEAUTY SALON

HAIR ZONE KOTA SAMARAHAN
SNIPZONE HAIRDRESSING
S.Z. HAIR AND BEAUTY SALON

STRENGTHS
Experienced barbers
Strategic locations
Comfortable environment
WEAKNESSES
Expensive and unreasonable prices
The process of barbering is not complete (especially for male
customers)
No good interaction between customers and barbers

Market
Share

MARKET SIZE = RM 2,331,638 per year

NAME OF SALON

BEFORE

AFTER

% Share

Amount (RM)

% Share

Amount (RM)

Jin Jin Unisex Beauty

Salon

30

699,491

26

606,226

Hair Zone Kota

Samarahan

25

582,910

22

512,960

Snipzone
Hairdressing

25

582,910

20

466,328

S.Z. Hair and Beauty

Salon

20

466,327

17

396,378

15

349,746

100

RM 2,331,638

100

K-SALON
TOTAL

RM 2,331,638

MARKET SHARE
Jin Jin Unisex Beauty Salon
20%

30%

Hair Zone Kota Samarahan

Snipzone Hairdressing
S.Z. Hair and Beauty Salon

25%

Before

25%

MARKET SHARE
Jin Jin Unisex Beauty Salon
15%

Hair Zone Kota Samarahan

26%

S.Z. Hair and Beauty Salon

17%
20%

Snipzone Hairdressing

22%

K-SALON

After

Sales Forcast

MONTH
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL SALE FORCAST
(YEAR 1)
TOTAL SALE FORECAST
(YEAR 2) +3%
TOTAL SALE FORCAST
(YEAR 3) +8%

AMOUNT (RM)
18,564
34,564
22,542
22,984
39,338
26,962
27,404
40,222
29,172
29,614
26,520
31,860
349,746
360,238
389,057

Marketing
Strategy

Pricing Strategy

Pricing Strategy

Price standard

Fishtails

Discount

Small business
cards

Free service

Facebook page
Brochure

Place Strategy

THE SUMMER
SHOPPING MALL

Marketing
Budget

ITEMS
Fixed Asset

Signboard (1 unit)

Business Cards (3
box)
RM 20/box

Advertisements
Banner (5
units)
Fishtail (20
units)
Working Capital

Salary

Marketing

EPF (13%)

SOCSO
Others Expenses

Brochures (50
units)
TOTAL

FIXED
ASSET
(RM)

WORKING
CAPITAL
(RM)

OTHER
EXPENSES
(RM)

1000.00

1200.00
156.00
24.00

150.00
375.00
600.00
50.00

1000.00

1380.00

1175.00

TOTAL
MARKETING
BUDGET
= RM 3555

Thank You
For
Listening!!
^^