Professional Documents
Culture Documents
INDUSTRY
GROUP 9
SECTION -B
THELEELAVISION
THELEELAMISSION
Innovation - Excellence - Perfection
These are precisely the three pillars on which The Leela Group
has built its reputation.They also represent the three faces of
modern India. World class technology, great tradition enriched
over the centuries and the obsessive desire to be hospitable to
global travellers.But beyond all this is the simple fact :We love
people. It is this that has made The Leela what we are today and
must inspire us in the years to come.
Has hotels in
Bangalore
Mumbai (Best 5 star hotel in India)
Goa
Kerala
LEELA STRATEGY
Since the management believes
that growth in the five-star hotels
segment will come from cities
where information technology (IT)
will grow, it is expanding into
Hyderabad, Pune, Chennai and
Delhi.
FIGURE 3.1
rce: Adapted and reprinted by permission of Harvard
Business Review
Taj hotels
Oberoi
hotels
House boats
Adventure spots &
camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit
Rapid promotion of tourism by the
Indian Govt
Threats
Terror attacks , riots
Recession
Dharma of LEELA
PRATHAMA DHARMA
Leela brand
Kempinski
(Europe)
Preferred hotel group (U.S)
Air
France
Jet Airways
Kingfisher
Singapore Airliness
Thai Airliness
Miles &More
Presented By
SIVARAMPRASAD.BORR
CONT.
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
WINDSOR MANOR SHERATON SHERATON AND
TOWERS
RAJPUTANA PALACE SHERATON
USHA KIRAN PALACE
BAY ISLAND
GRAND BAY
VADODARA
Porters
Five
Forces
Analysis
Suppliers
Many available
suppliers
THREAT: LOW
Customer Need
Good Hospitality
Hygiene food and
environment
Potential
Entrants
Global hotel groups
entry
THREAT :
MODERATE
Industry
Competitors
Taj group of hotels
Oberoi groups
Leela group of
hotels
THREAT: HIGH
Substitutes
Small lodges
Middle class
hotels
Palace in wheels
THREAT: HIGH
(because of new
class, Low
otherwise)
Buyers
Global tourists
Medical tourists
Industrialist
people
THREAT: MODERATE
Overall Threat
Level
Moderate
Strength
Weakness
Brand
Management
Sales and Marketing
Group ranks No.2
Excellence of its
cuisine.
Opportunity
Threats
Increase in tourism
Brand Value
MANAGING
DIRECTOR
GENERAL
MANAGER
F/B
MANAGER
FRONT OFF.
MANAGER
ASST. F/B
MANAGER
ASST. FRONT
OFF.
RESTAURANT MANAGER
MANAGER
MATREE THE LOBBY
MANAGER
HOTEL
SR. CAPTAIN
CAPTAIN
FRONT
OFF. EXEC.
FRONT OFF.
SUPERVISOR
HOUSE
KEEPING
MANAGER
HEAD CHEF
MANAGER
HR
MANAGER
ACCOUNTS
SECURITY
MANAGER
ASST.
CHEF
SR. HOUSE
KEEPING
MANAGER
CHEF THE
ASST. HOUSE
PARTY
KEEPING MANAGER
COMMY 3
HOUSE
KEEPING
COMMY 2
SUPERVISOR
HOUSE KEEPING COMMY 1
FLOOR
SUPERVISOR
TRANNEE
CHAMBER MAID
MAINTAINANCE
MAINTAINANCE
ACCOUNTS SECURITY
HR SUPERVISOR
SUPERVISOR
SUPERVISORSUPERVISO
SECURITY
GUARD
As one of the world's leading upscale, fullservice hotel brands, Radisson Hotels &
Resorts manages and franchises full-service
hotels and resorts around the world. From
franchisees and strategic allies to every
manager and employee, the entire Radisson
organizationis committed to providing
warm and engaging hospitality at every
point of guest contact.
Express yourself
- Guests can request stay preferences such as:, room
preferences (high/low floor, near an elevator, smoking or
no-smoking room or no preference), an automated wakeup call time; airport pick up (where available) and other
special requests
"Stay your own way
"Yes I Can! training program
gold points plus guest loyalty program
- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program.
Focused
Global partners
Radisson has grown from its home country of the
United States to become a global leader in the
hospitality industry by entering into management
agreements, licensing and through embracing
partnerships with existing hotel companies.
Strengths
Customer satisfaction
strategies
Technological prowess
Well established brand
Global presence
Threats
Growing terrorism
Economic downturn
competitors
Weakness
Opportunities
Unexplored territories
Globalisation
Porters
five forces
model
IHG owns, 7 major hotel brands over 160 million stays per year and
more than 600,000 guest rooms, over 4150 hotels across 100
countries and territories around the world.
Bran
d
Owned
IHG
Managed IHG
Franchis
IHG
Marke
ting
and
Distri
butio
n
Staff
Owner
ship
IHG
IHG
IHG
IHG
supplies
at least
Thirdthe
party
general
manage
rs
IHG
Third-
IHG
Third-
Capital
IHG
Incom
e
High
All
revenu
e
Low or
none
Fee %
of total
revenu
e plus
% of
net
income
None
Fee %
of
rooms
Strong: .
Food
Luxury
Weak:
Comfortness
1. Guests First choices,
2. Online services
Brand Value
1. Big business Model
2. Corporate preferred
Ambience 1. Guests First choice,
2. Exotic locations in different locations of the world
Excellent Services
1. Pick up Drop facility, Travel Tour destinations,
2. Early bird offers (in Off seasons)
Weak :
1. Acentic, a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2.
3.
4.
5.
Strong:
Not targeting the affluent population
Weak:.
Founder of International Hotels and Environment
Initiative (IHEI). The environment and local
communities remain at the heart of IHG's global
corporate responsibility focus
World's largest hotel loyalty programmer, Priority Club
Rewards, with 42 million members worldwide
Service:
The Business Center is a full service business center. Full
services include copying, printing, fax, high speed
internet and secretarial services.
IHG featured 12 call centers around the world , doing 700
transactions per week is core of the operations system,
has brought $5.7 billon in room revenue in the year 2007
1.
2.
2.Increasing competition:
I. Several international majors like the Four Seasons, ShangriLa and Aman Resorts are entering the Indian markets.
II. Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race.
III. This will increase the competition for the existing Indian
hotel majors.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Operating system
Hotel distribution
Advertising and marketing
Priority Club Rewards
Web presence
Reservation system
Sales force
Leading loyalty programme
Strong management
1.
2.
3.
4.
1.
2.
3.
4.
5.
1.
2.
3.
4.
2.
3.
4.
Show we care
Aim higher
Celebrate difference
Hotels in India
Hotels in India :
California
agra hotels(1)
Anaheim - Resort Area
canacona
Chatsworth
hotels(1)
Fairfield - Napa Valley Area cavelossim
Alabama
hotels(1)
Irvine East/Lake Forest
gurgaon hotels(1)
Palmdale
Gulf Shores
RocklinSacramento Natomasjaipur hotels(1)
Montgomery
manli hotels(1)
San Diego - Rancho Bernardo
A
Eastchase
mumbai hotels(3)
rea
Arizona
San
Diego
Sorrento
Mesa
Phoenix - Glendale
new delhi
San Francisco Airport
hotels(2)
San Jose
Arkansas
ooty hotels(1)
Bentonville - RogersSilicon Valley - Milpitas
Sunnyvale
Fayetteville
Torrance/Redondo Beach
Hot Springs
United States
Taj group has used the Taj name for all its
operations to leverage the brand equity
commanded by the name Taj.
Taj brand is playing an increasing role of driving
revenues
Taj group plans to add around 12 Hotels in the
next 3
years .
Taj facilitates the expansion to other segment by
endorsing the sub-brands with their parents brand
names.
Brand loyalty
Credibility
Huge Reputation
Patent protection
Rising income
Globalization
New Geographical
location
Fluctuations in
international
tourist arrivals
Increasing competition
Terrorism
Porters
Five
Forces
Analysis
Suppliers
Many available
suppliers
THREAT: LOW
Potential
Entrants
Global hotel groups
entry
THREAT :
MODERATE
Industry
Competitors
Oberoi groups
Leela group of
hotels
THREAT: HIGH
Buyers
Global tourists
Medical tourists
Industrialist people
THREAT: MODERATE
Customer Need
Good Hospitality
Hygiene food and
environment
Substitutes
Small lodges
THREAT: HIGH
(because of new
class, Low
otherwise)
premises.
Manufacturing- related:- High utilization of fixed assets.
Quality control know-how.
Serving customer according to their
specification.
Distribution-related:- Presence of hotel chain at various places.
A strong network.
Marketing related:- Breadth of product line and product
selection.
Personalized customer services.
A well-known and well-respected brand
name.
ORCHID
HOTELS
SHEPHALI NIRMALKER
STRENGTH
Largest hotel chain in
Bangalore &
one of the recognized names in
hospitality sector.
Located at prime location, with
easy
access to airport, railway station.
Presence across different price
categories helps wider customer
base
Presence of popular food &
Beverage
outlets. WEAKNESS
chains clientele.
compare to
Small
Focus hotel
on business
other
established player
Current presence only in one
state.
ROHL owns only one hotel in
Bangalore, other hotels are under
lease agreement.
Any delay in execution of project
THREAT
Slowdown in economic
development
of the country
Terrorism & Geo- political
tension
Operation of hotel is associated
with risks in volatile property
market.
Lack of proper infrastructure in
terms of shortage of water &
electricity
OPPORTUNITY
Expansion of presence in
other major
cities like Pune, Hyderabad,
Jaipur
etc.
Robust growth for Hotel sector
in
India.
Subsitute
product
High in peak season
Bargaining
power of
supplier
Limited
due to
higher
competi
tion,
especial
ly in the
metros.
Competiti
on
Intense
in metro
cities ,slow
picking in
secondary cities
Low due to High capital
costs.
Potential new
entrants
Higher
in metro
cities
due
to
increasi
ng room
supply
Bargaining
power of
buyers
'Deluxe
Room
Executive Suite
Club Prive Room
Club Prive Suite
Orchid Suite
Presidential Suite
Additional facilities
1.
Rooftop Swimming Pool.
2. A top-of-the-world feeling,overlooking the
busy airport and the Mumbai skyline.
3. Fitness Centre.
4. Enjoy a brisk work-out at our state-of-theart fitness centre.
5. Complimentary Airport transfers.
6. A Travel desk for onward arrangement.
Eco-friendly