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Formally known as SMART GMbH,an automotive brand of
Daimler AG
Its headquarters' are based in Germany
Its brand logo denoting a letter ³c´ for ³compact´ and an arrow for
³forward thinking´
It was inspired by SWATCH WATCH, and the car was nicknamed
as SWATCHMOBILE.
The name SMART is an acronym For SWATCH MERCEDES ART.
Offered in several
markets in a
particular region
Euro brands
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Launch of the smart in nine European countries (Belgium, Germany,
France, Italy, Luxembourg, Austria, Switzerland, Spain and the
Netherlands)
But now smart car are being shipped and sold around the world
More than 770,000 units and 36 countries later, the second-generation
Fortwo debuted in 2006.
With only a slight size increase, the general look of the iconic city car
remained, but the interior and often-criticized automanual transmission
received significant changes and safety was improved.
The biggest news, however, was that Smart would be expanding into
the United States, where rising gas prices had shifted the market
toward smaller, more fuel-efficient vehicles.
While there is no mainstream vehicle that embodies those two criteria
better than the Fortwo, only time will tell if Americans who once
laughed at Smart will embrace it the way Europeans and others
around the world have.
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Smart is already available in Hong Kong with one authorized dealer.
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In June 2006, DaimlerChrysler confirmed that Smart would
be officially launched in the United States in the first quarter
of 2008. The cars are offered through a dealership holding
company name Smart USA.
On January 25, 2010 smart USA began its first lease
program in the US market for smart fortwo models. The
program is scheduled to last through February 28, 2010.
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Akansha Tyagi
Nawab Parwez Alam
Devika Singh
Anju Singh Parmar
Nishima Kapoor
Priya Pramod singh
Anupam Tiwari
Vivek Garg
Aastha Verma