Key Players

Founded on 7th July 1995.

Bharti Airtel Limited operates in 20 countries across South Asia & Africa.

Key People:
Sunil Bharti Mittal (Chairman and MD)
Gopal Vittal (CEO, South Asia)
Srikanth Balachandran (Global CFO).

India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP
plc.

Airtel is the Market Leader of Telecom Industry in India.

Its total Revenue of F.Y. 2013-14 is INR 49,918.50(cr.) & is increased by 11.1% in F.Y. 2014-15
{INR 55,496.40(cr.)} .

Founded on 16th September 1991.

Vodafone operates networks in 21 countries includes Africa & Middle East etc.

Key People:
Gerard Kleisterlee (Chairman)
Vittorio Colao (CEO)

The Brand Trust Report,2014 published by Trust Research Advisory has ranked Vodafone as the 1st
most trusted brand in India.

Vodafone is the Market Challenger of Telecom Market in India.

Its total Revenue of F.Y. 2013-14 is INR 37,606(cr.) & is increased by 12.6% in F.Y. 2014-15 {INR
42,352(cr.)} .

Founded in 1995

Idea is a pan-India integrated GSM operator.

Key People:
Kumar Mangalam Birla(chairman)

Idea was named India's third most valuable brand by EFFIES- January 2014.

Idea is the Market follower of Telecom Market in India.

Its total Revenue of F.Y. 2013-14 is INR 26,110(cr.) & is increased by 19.6% in F.Y.
2014-15 {INR 31,252(cr.)} .

Airtel Marketing Mix

Product

Company provides a wide array of products and services.

Provide many products and services to retain maximum
customers.
The following is a list of its products:
Airtel Pre-paid services
Airtel Post-paid services
SMS based information services
Voice mail services
Ringtones and hello tunes
Easy post-pay bill payment (Airtel money)

Price

Company uses competitive pricing strategy

It also provides flexible pricing mechanism.

Introduced make my plan as a smart strategy.

Place

Services and networks can be found even in Indias remotest regions.

The customer base of Airtel is strong in India.

Millions of the networks lines are added per year.

Promotion

Airtel engages in aggressive marketing strategy.

Airtels brand ambassadors -Amitabh Bachchan, Vidya Balan, Sachin Tendulkar etc.

Idea Marketing Mix

Product
Prepaid
GPRS

and post-paid mobile services, Internet data card.

at nominal rates.

Price
Aggressive
Magic

Pricing strategy.

Recharge strategy.

Place

Focused on semi urban areas.

Focusing towards market growth.

An alliance with ITC e-choupal should be considered.

Promotion

Brand Ambassador is Abhishek Bachchan.

Creative and meaningful slogans that concluded in its ads making perfect sense. Like:
No ullu banawing, IIN increased brand recall.

Comparison of Airtel and Idea

Airtel

Idea

Strong

Moderate

Plans Cost

High

Moderate

Market Share

High

Low in compare with Airtel

Service Store

More

Less

Network

Strong

Moderate

To 20 countries

To India only

Available

Not available

Customer Base

Service
4G

Thank You