Ex- Comm Presentation:

Advertising And Automobile Industry In India

 Presented By:
 Gaurav Sharma
 Sheikh Ovais
 Vernika Singla
 Akanksha Rathi
Advertising Industry In India

Presented By:
Gaurav Sharma
Sheikh Ovais
Vernika Singla
 History
 Itstarted with hawkers calling out
their wares right from the days when
cities and markets began
 18th Century
 Concrete advertising history begins with
classified advertising 

 Ads appear for the first time in print in

Hickey's Bengal Gazette. India's first
newspaper (weekly)

 By the end of this century, Ads appeared in

newspapers in the form of lists of the latest
merchandise from England
 19th Century
 Many advertising agencies came into
existence
 B. Dattaram & Co. Mumbai, being the oldest

existing agency of that time

 Besides Indian, Foreign Advertising agencies

also began to enter

 Corporate Advertising started in fifties
 Creative Revolution in sixties
 Glued to television by the end of this century
Tycoon Agencies In India
1)Ad’bur Pvt Ltd:
Capitalised Billings: Rs 114.72 million
Television Billings: Rs 419.97 million
Senior Executive: Rakesh Endlaw, Chief Executive officer
Major Clients: Sanat Products (Bioslim agent); Dabur
Pharmaceuticals (Lona Low-sodium salt). Dabon International
Ltd (Lebon-Cheese)

2)Akshara Advertising
Capitalised Billings: Rs 196.76 million
Senior Executive: S K Swami, Chief Executive
Major Clients: Rajasthan (University of Rajasthan); ONGC; MTNL.
3)Ambience D'Arcy
Capitalised Billings: Rs 1014.00 million
Television Billings: Rs 474.00 million
Senior Executive: Ashok Kurien, Chairman & Managing
Director
Major clients: Times of India Group (planet M/ Music store;
Emami Group of companies (Himani sona chandi, Nirog dant
power, tooth power); Procter & Gamble(Whisper, Vicks,
healthcare),TVS Suzuki Ltd (Suzuki Shaolin, motorcycle),
Philips India Ltd (Domestic appliences)
4)Chaitra Leo Burnett Pvt Ltd
Capitalised Billings: Rs 1967.21 million
Television Billings: Rs 904.82 million
Senior Executive: Arvind Sharma, Managing Director
Major Clients: ICICI; Bajaj Auto; Dabur India; BPL Ltd; Coca
-cola(mazaa/beverage); Toyota (Qualis); Amtrex Hitachi(Air-
conditioner

AND THE LIST GOES ON AND ON

 Career In Advertising

 Advertising is vast, it is divided into:

a)Creative Department Jobs
-Creative Director
-Copywriter/Junior Copywriter
-Art Director
b)Business/Account Services
-Account Manager
c)Research and Media Planning Department
-Media Planner
-Researcher
Skill sets Required
 Presentation Skills
 Writing And Editing Skills
 Data Analysis
 Creative Skills
 Spreadsheet Experience
 Communication Skills are VITAL
 Besides good qualification to enter the field,
the most important need to be successful are
QUALITIES
Conclusion

ADVERTISING
IS
IMMORTAL
Automobile Industry In India.

 Presented By:
 Manchal Saxena
 Akanksha Rathi
In India there are 100 people per vehicle,
while this figure is 82 in China. It is
expected that Indian automobile
industry will achieve mass motorization
status by 2014
 
 HISTORY
 In 1985 the earliest of modern cars was manufactured

 Dawn of automobile actually goes back to 4000 years when

the first wheel was used for transportation in India

 In 15th century Portuguese led to the creation of wheel that

turned under its own power

 By 1600s small steam powered engine models was developed

 In 1983 actual horseless carriage was introduced by brothers

Charles and Frank Duryea
 In 1909 one of the highest rated luxury automobiles was Rolls Royce
entered the market

 In 1940s Byronic automotive industry emerged in India

 Following the independence in 1947

 In the 1980s, a number of Japanese manufacturers launched joint-

ventures

 Following the economic liberalization in 1991

 The Indian automobile industry is the ninth largest in theworld with an
annual production of over 2.3 million units in 2008

 India is being recognized as potential emerging auto market

 Within two-wheelers, motorcycles contribute 80% of the segment size

 India is the largest two-wheeler manufacturer in the world

 India is the fifth largest commercial vehicle manufacturer in the world

 India is the fourth largest car market in Asia - recently crossed the 1
million mark
DOMINANT PLAYERS
Career opportunities for MBAs
 Marketing Manager
 Financial Manager
 Public relations officer
 Office Manager
 HR Manager
 Sales Manager
 Supervisor
 Customer relation manager
Skill set required
 Financial planning skills
 MIS management skills
 Employee management skills
 Managerial accounting skills
 Business statistical skills
 Risk identification skills
 Analytical skills
 Leadership and office management
Conclusion
Thank You…