ORGANIZATIONAL BEHAVIOUR

SUBMITTED BY :
MBA First Sem

Shuchi Gupta

OVERVIEW

ATTITUDE DEFINITION

NATURE & DIMENSIONS OF ATTITUDE

COMPONENTS OF ATTITUDE

ABC MODEL
FORMATION/ SOURCES OF ATTITUDES

TYPES OF ATTITUDE

FUNCTIONS OF ATTITUDE

CHANGING ATTITUDE

ATTITUDE

Persistent tendency to feel

and behave in a particular
way towards some object.
Attitudes
are
evaluating
statements either favorable
or unfavorable concerning
objects, people or events.
They reflect how one feels
something.
It
may
be
positive
or
negative.
Body
posture;
mental
position with regard to a fact

TYPES OF ATTITUDE

POSITIVE ATTITUDE :- Positive mental

attitude is a psychological term which
describes a mental phenomenon in
which the central idea is that one can
increase
achievement
through
optimistic thought processes.
NEGATIVE
ATTITUDE
:-A
negative
attitude is characterized by a great
disdain for everything. Someone who
constantly points out the negative in
everything.

THE NATURE AND DIMENSIONS

OF ATTITUDES

Characteristics of Attitudes

They are directed toward some object about

which a person has feelings and beliefs.
They can fall anywhere from very favorable to
very unfavorable.
They tend to persist unless something is done
to change them.
It tends to result in behavior or action.
All people irrespective of their status and
intelligence hold attitudes.
It is a psychological phenomenon which cannot
be directly observed.

COMPONENTS OF ATTITUDE/ ABC

Model
genetics

socialization

Informational/
Cognitive
(i.e. beliefs)
Affective
(i.e. emotions)

learning

Attitude

Behavior

observable

COMPONENTS OF ATTITUDES

Attitudes structure can be described in

terms ofthree components.

Affective component: this involves a

persons feelings / emotions about the
attitude object. For example: I am
scared of spiders.
Behavioralcomponent: the way the
attitude we have influences how we act
or behave. For example: I will avoid
spiders and scream if I see one.
Cognitivecomponent: this involves a
persons belief / knowledge about an
attitude object. For example: I believe
spiders are dangerous.

Formation/ Sources of
Attitude

DIFFERENT ATTITUDES OF A
PERSON

TYPES OF ATTITUDES

Job Satisfaction
A collection of positive and or negative
feelings that an individual holds toward
his or her job.
Job Involvement
Identifying with the job, actively
participating in it, and considering
performance important to self-worth.
Organizational Commitment
Identifying with a particular organization
and its goals, and wishing to maintain
membership in the organization.

FUNCTIONS OF ATTITUDE

According to Katz, attitudes serve four important functions

from the viewpoint of organizational behavior.
The Adjustment Function. Well-treated employees tend to
develop a positive attitude towards their job, management
and the organization in general while berated and ill
treated organizational members develop a negative
attitude. In other words, attitudes help employees adjust
to their environment and form a basis for future behavior.
Ego-Defensive Function. When a young faculty member
who is full of fresh ideas and enthusiasm, joins the
organization, the older members might feel somewhat
threatened by him. But they tend to disapprove his
creative ideas as crazy and impractical and dismiss him
altogether.

The Value-Expressive Function.

Attitudes provide individuals with
a basis for expressing their
values. For example, a manager
who values hard and sincere work
will be more vocal against an
employee who is having a very
casual approach towards work.
The Knowledge Function.
Attitudes provide standards and
frames of reference that allow
people to understand, and
perceive the world around him. If
one has a strong negative attitude
towards the management,
whatever the management does,
even employee welfare programs
can be perceived as something
bad and as actually against
them.

CHANGING ATTITUDES

Employees attitudes can be changed

and sometimes it is in the best
interests of managements to try to do
so. For example, if employees believe
that their employer does not look
after their welfare, the management
should try to change their attitude and
help develop a more positive attitude
in them.
However, the process of changing the
attitude is not always easy. There are
some barriers which have to be
overcome if one strives to change
somebodys attitude. There are two
major categories of barriers that come
in the way of changing attitudes:

SOME OF THE POSSIBLE WAYS OF

CHANGING ATTITUDES

Providing New
Information
Use of Fear
Resolving Discrepancies
Reward System
Influence of friends and
peers
Co-opting

THANK YOU

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