JINDI ENTERPRISES

Presented By
Group 5

About Jindi Enterprises

Chinese company makes Heat Exchanger Units
(HEU)
Founded by Ma Rui in 1997.
Generated revenue mainly from Heat Exchanger
Units and HVAC(Heating,Ventilator & AC).
Competitors SOE, Yongda and joint ventures.

SWOT ANALYSIS OF JINDI

Strength:
Ma had a strong engineering and technical background so
he had
Designed series of heat exchanger units with different
capacities.
Won several national prizes in boiler design.
Captured the residential and commercial markets.
Employees were more reliable.
70% of the sales engineer were university graduates with
engineering background.
Attractive compensation package.
Employee benefits- 10%
Growth: two investors joined Jindi
Sun Foodstuff Ltd
Trojan software

Weakness:Zhou Xun former sales manager has left and joined their
competitor Yongda.
Jindi did not owned any production facilities.
From 2002, manufacturing was done by a third party.

Opportunities : Expanding into industrial market.

Threats
Since Zhou has left the company so he can disclose the
jindis sales strategy.
Growing competition.
Competitors products were cheaper, provided good
service, and were financially strong.

Current Challenges
SM Zhou, former Sales Manager has
resigned and joined its competitor Yongda.
Need to hire a new Sales Manager.
High employee turnover.
Entering into the industrial market.
Develop a new sales strategy for industrial
market.

Candidate 1:- Hu Bin

Pros

Working as sales engineer for Jindi.

Faithful,reliable,loyal,silent,steady,enthusiasm,easy
going.
Willing to help,leadership skills.
Strong technical background
Cons

Not a successful sales engineer.

Too Honest.

Candidate 2:- Bai Dong

Pros

Interested in Technological aspect of Jindi products.

Quick learner, well organized, engaging sales style,
confident.
Learned from failure(Handling Customers).
Good rapport with customers.
Cons

Interest in entrepreneurship.
Very young-less experience.

Candidate 3:- Qian Cheng

Pros

Youngest engineer to held a post as senior

engineer in architectural design firm.
General Manager of the decentralized division.
Smart and diversified in experience.
Good management training and practical
management experience.

Cons

Overqualified.
Might reallocate in future.

Candidate 4:- LIU Xiaogang

Pros

Interpersonal relationship skills.

His father had friends and students in
architectural firms.

Cons

No sales experience.
Degree in economics lacks technological
knowledge.

Decision

Choosing Qian as new sales manager-will

result in distribution of benefits and costs
for all stakeholders .
Qian has architectural ties .
Posses Engineering knowledge and
managerial experience .
Leadership skills in sales

Thank You