Mahindra & Mahindra ltd

ORGANIZATIONAL MANAGEMENT HS 304

MOHD. ZAKIR HUSSAIN B12127

RAHUL KUMAR MEENA B12089

Introduction
Mahindra and Mahindra Limited(M&M) is an
Indianmultinationalautomobilemanufacturingcor
poration headquartered in Mumbai, Maharashtra
India. It is one of the largest vehicle
manufacturers by production inIndiaand the
largest manufacturer of tractors across the world.

History- M & M was founded in 1945 by

Mahindra brothers i.e. KC Mahindra and JC
Mahindra and Mohd. Ghulam as a steel trading
company, we entered automotive manufacturing
in 1947 to bring the iconic Willys Jeep onto
Indian roads. The company changed its name to
Mahindra & Mahindra in 1948

MISSION
To make Mahindra & Mahindra Limited
known world-wide for the quality of its
products and services.

VISION
To build flagship brands that can
sustain through thick & thin & to become
India's most enduring & engaging
company..

KEY SECTORS OF MAHINDRA

Events & News

buys 33%
stake in
Mitsubishi
Agri.
machinery

21may, 2015
Nov, 2015

joint venture
airbus

03 july, 2015

launch
TUV300 SUV

10 sep, 2015

tractor sales
goes down by
12 %

30 Oct 2015

Increase in
sales during
Diwali

09

Competitor

Tata Motors

Maruti Suzuki

Hero MotoCorp

Bajaj Auto

Tata Motor & Maruti Suzuki are main competitor.

Stocks

Mahindra & Mahindra ltd.

Stocks(Cont.)

Market Cap, Assets

Org. Structure
1) It is Decentralized
org. structure.
2) Its model is same as
Planning model.

Board of Directors

SWOT ANAYLIS
Strength
1)
2)
3)
4)

Excellent branding and advertising, and low after sales service cost
Good Reputation among customers
Easy access to raw material
Growing IT capability for design, development & simulation

Weakness
1) Mahindras partnership with Renault did not live up to international quality
standards through their brand Logan
2) 2-wheeler segment not performing well

SWOT ANAYLIS(Cont.)
Opportunity
1) Advancement of technology
2) Developing hybrid cars and fuel efficient cars for the future
3) Fast growing automobile market
4) Growing in the market through electric car Reva (controlling stake) and entry into
two-wheeler segments

Threats
1) New trading regulations
2) Ever increasing fuel prices
3) Intense competition from global automobile brands

Porters Force ANALYSIS

Bargaining
Power of
Suppliers

Little impact on costs.

Low cost of switching suppliers

Bargaining
Power of
Customers

Buyers require special customization

Product is important to customer
Large number of customers

Intensity of
Existing Rivalry

Large industry size

Fast industry growth rate
Relatively few competitors

Porters Force ANALYSIS

Threat of
Substitutes
Threat of
New
Competitors
6th force

Threat in 2-wheeler segment

example : presence of motor bike etc.
Customers are loyal to existing
brands
Strong brand names are important
1)The main power of Mahindra lies in automotive,
finance, farm equipment
2) Foreign policy affecting subsidies of Mahindra
in Foreign

Future goals
PLANS
1) Mahindra planning to increase it business in foreign contraries through it
joint venture example in china through Jiangling Motor Company and Yueda
group in Yancheng.
2) Mahindra going to establish its name in 2 wheeler sector.
3) Mahindra going grow for the electrical powered vehicles sector By
launching and establishment Mahindra reva.
4) Mahindra also sees the America as growing market and planning to
increase its manufacturing unit example recentally establish Mahindra USA
5) Mahindra also planning to launch driverless car.