Creativity & management of

innovation

See this figure?

Divide the figure below into as many pieces

as you can by making four straight cuts
with a long knife

2 Dimensions=11

Cuts and pieces

Creativity

Creativity

is

defined

as

the

production of new and useful ideas

concerning
processes

products,
and

services,

procedures

by

individuals or small groups of

persons working together.

Creativity

in

entrepreneurship

include being independent and

spontaneous

and

processing

problem solving attitude.

Read aloud the following colors as fast as

you can:

Now quickly read aloud the colors of the following words ...
not the words themselves, but the colors in which the words
are shown:<

red
blue
black
yellow
red

green
orange
blue
gray
pink

Innovation

Innovation is introduction of a new idea

into the marketplace in the form of a new
product or service or new market or an
improvement in organization or process.
Ideas have little value unless they are
converted into useful product and
services

Characteristics Of Innovation

Innovation leads to changes

Result of a thoughtful plan
Can bring complete revolution or an extension to
existing products
Provide unique identity to a business
Innovation are action oriented and result oriented
Help in making products and processes simple to
understand
Innovation involve continuous experimentation
and testing.

Why creativity &

The highly competitive nature of todays business
innovation

needs creative and innovative ideas for dominant

success. Although good service is the essence of a
successful business (in long term), novel ideas are
jumping advancements; thus, a company has no
chance to win this competitive game in the
absence of creativity and innovation.

DO IT is a process for creativity

D - Define problem

O - Open mind and apply creative

techniques

I - Identify best solution

T - Transform

Are you seeing or is your brain

deciding what you should see?

Read the following paragraph.

"Aoccdrnig to rscheearch at Cmabridge Uinvervtisy, it

deosnt mttaer in waht oredr the litteers in a wrod are,
the olny iprmoetnt tihng is taht the frist and lsat ltteer
be at the rghit pclae. The rset can be a ttoal mses and
you can sitll raed it wouthit a porbelm. Tihs is besauae
ocne we laren how to raed we bgien to aargnre the
lteerts in our mnid to see waht we epxcet to see. The
huamn mnid deos not raed ervey lteter by istlef, but
preecsievs the wrod as a wlohe. We do tihs
ucnsoniuscoly wuithot tuhoght."

Components of Creativity

Intrinsic Motivation

Intrinsic motivation refers to motivation that comes

from inside an individual rather than from any external
or outside rewards, such as money or grades.
The motivation comes from the pleasure one gets from
the task itself or from the sense of satisfaction in
completing or even working on a task.
An intrinsically motivated person will work on a math
equation, for example, because it is enjoyable.
Intrinsic motivation facilitates creativity and academic
performance, whereas extrinsic motivation hinders
creativity but has no effect on academic performance.

Skills in task
A developed talent or ability: writing skills.
Knowledge of the problem
technical skill required in solving it

Skill in Creative thinking

refers to the ability to form new combinations of
ideas to fulfill a need, or to get original or otherwise
appropriate results by the criteria of the domain in
question.
To hold as an opinion; believe; suppose
To anticipate or expect
To make a mental discovery

Creative People in
Organization

This creative group is divided to two different

groups namely initiators and problem solvers.
A person who initiates a course of action
A person who start working when problem arises

Creative people can be said to have :

A particular Style
Originality
Experience
Determination Flexibility
Positive outlook

Two types of innovation

Incremental Innovation:
Incremental innovation is generally exploiting existing
ideas , like Pentium Dual Core shows and incremental
on Pentium IV.

Radical Innovation:
Radical Innovation is like finding a commodity ,
something new to world like the transistors , these
generally require R&D and take a lot of time.

15

Examples

The Fastskin Swimsuit

Speedo LZR, 2008

Make no waves
Reduces drag
Preferred by most Olympians today

Innovation?
Incremental / radical innovation

16

Examples

The Digital Camera

Innovation?
Incremental / radical
innovation

17

Examples

iPod by Apple
Why has it been so
successful?
Is your answer any different
now than it
was on the first day?

Innovation?
Incremental / radical
innovation

18

Examples

iTunes
by Apple

Innovation?
Incremental / radical innovation

19

Where do innovative
ideas come from?

Unsatisfied customers.
Demographic changes in society.
Market changes
Knowledge based concepts
Research and Development.
Problem solving.

Innovation in
Automobile industry

Automobile industry is one of the most

competitive industry , which has to innovate much
in its R&D .
TATA created a revolution with the Nano , the
worlds cheapest car.
Mahindra and Mahindra, which was mostly
known only for tractors , had to come up with the
Scorpio and Scooter that changed the way people
looked at M & M.

Can you improve your

creativity? Yes! How?

Gather as much information as you can (read, talk with

experts, etc.) and brainstorm.
Just think about the problem or issue until an idea comes
to you.
Is the solution reasonable? If so, try it.
If not, keep thinking.
If you tried out an idea, did it work?
If so, great! If not, begin the process over again. Do not
put barriers on your mind.
Put these steps to use.

Lateral Thinking

Lateral thinking is a term coined by

Edward de Bono in the book New Think: The
Use of Lateral Thinking published in 1967; it
refers to solving problems through an indirect
and creative approach.
Lateral thinking is about reasoning that is not
immediately obvious and about ideas that may
not be obtainable by using only traditional
step-by-step logic.

Problem

A man walks into a bar and asks

the barman for a glass of water.
The barman pulls out a gun and
points it at the man. The man says
'Thank you' and walks out.

Solution
The man had hiccups.
The barman recognized this from his
speech and drew the gun to give him a
shock.
It worked and cured the hiccups - so
the man no longer needed the water.