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Presented by

NAME

ID

S.M. Saikat Hossain

093200032

Sahadat Talkder

102200059

MD. Mahedi Hassan

111200162

MD. Mahbub

101200193

MD. Jahirul Islam

102200047

19th September 2011

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Toyota Motor Corporation

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History of Toyota
4

Look back at the history of

Toyota, starting with the birth

of founder Sakichi Toyoda. It
traces the company's
development through 1937
from when Toyota Motor
Corporation was established
to when the 2 millionth Prius
hybrid was sold

Koromo Plant
(currently Honsha Plant)

Older building of
Toyota Head

Some important year for Toyota

1867

Birth of Sakichi Toyoda.

1937

Toyota Motor Co., Ltd. is established.

1955

The Toyopet Crown, Toyopet Master and Crown Deluxe are

launched.

1965

Toyota wins the Deming Application Prize for quality control.

1984

Joint venture with General Motors (New United Motor

Manufacturing, Inc.) begins production in the USA.

1984
to
2001

Toyota started production in worlds industrial developed

country like USA, UK, CHINA, FRANCE

2002

Toyota enters Formula One World Championship; Tianjin

Toyota Motor Co., Ltd. begins production in China.

2008

Worldwide Prius sales top 1 million mark.

2010

Worldwide Prius sales top 2 million mark; Toyota and Tesla

Motors agree on joint EV development.

SWOT Analysis Toyota

Strengths.

1.

New investment by Toyota in factories in the US and

China
The World's second largest carmaker with 6.78 million
units.

2.

Weaknesses

1.

Need to make sure that it is their models that

consumers want

Opportunities

1.
2.

advance technologies
Toyota have a reputation for manufacturing
environmentally friendly vehicles

Threats

1.

Product recalls are always a problem for vehicle

manufacturers
Due to any faulty manufacture

2.

Type of product
Type of product

Those are more than 100

cars. some of them
areToyota Prius
Toyota Mark II
Toyota RV-1
Toyota EX-Lexus
Toyota Cressida
Toyopet Crown
ToToyopet Corona
TOYOTA Corolla
Toyota Estima
7

Truck Tundra

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Market Share of TOYOTA

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Type of Market
Toyota Motor Corporation is a multinational

company
it is one of the best car selling companies in the
world
Toyota Group and Toyota Motor Corporation Produce
toyota car.
They have different product.
Toyota have oligopoly market.

TOYOTA Brand and its condition in Bangladesh

TOYOTA Is a International
Brand.
TOYOTA is most popular car all
over the World.
TOYOTA car is too much
friendly
with environment
Too much stylish, different
color, model & Safety
technology.
As a result maximum people of
Bangladesh use TOYOTA car.
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10

Advertisement Role of TOYOTA

Toyota is targeting consumers researching auto purchases

with an online video ad campaign running on automotive
Websites.

We buy the best parts in the world, no matter which state

they're from.

"These are is not intended to be political ads,

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Competition with other firm

There are 9 more top car company competition with

TOYOTA.
Those areGeneral Motors (USA)

Ford

Volkswagen group (Germany)

Honda (Japan)

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Continue..

Nissan (Japan)

DaimlerChrysler (Germany)

Renault-Dacia-Samsung (France)

Hyundai-Kia (South Korea)

PSA Peugeot Citroen (France)

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Conclusion
Toyota is the world's seventh largest company
and the second largest global car manufacturer.
IS Solutions has been working with Toyota GB
plc for nearly ten years on solutions that span the
company's web presence for the UK market.

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Have You Any Question?

15

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Thank you
for taking interest in the
presentation

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