A Resellers Guide to the Get Genuine Windows Agreement for

Small and Medium Organizations (GGWA-SMO)

Introduction

Our goal is to help you assist your customers who may have
purchased a PC without genuine Microsoft Windows operating
system software or discovers they may have unlicensed Windows
software.
The purpose of this presentation is to provide you information on
the Get Genuine Windows Agreement for Small and Medium
Organizations (GGWA-SMO) so that you can understand the
offering, effectively market it to your customer, and participate in
the licensing business opportunity.
Beginning, November 1, 2009, customers with unlicensed
PCs can get compliant with the latest Microsoft operating
Note:
Each subsidiary
update with
system
available,
Windowsshould
7 Professional.
specific region or country information as
required.
2

Table of Contents

Background

Improper Licensing Types & Scenarios

GGWA-SMO Highlights

GGWA-SMO Offering Overview

Ordering Process

Purchasing Requirements & Installation

Next Steps & Resources

11

Frequently Asked Questions

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Background:
Unlicensed and Mislicensed Opportunity

Economic Impact
Pirated software continues to be among the largest revenue competitors facing the
industry, with an estimated opportunity cost of more than $40B annually 1.
Piracy impacts legitimate businesses such as channel partners that have to compete with
those selling counterfeit and unlicensed software
Research shows fully licensed businesses grow faster and are more profitable than those
using a mix of genuine and unlicensed software. 2 Successful companies make valuable
long-term customers.

Market Opportunity
PCs with unlicensed Windows software continues to be an enormous revenue opportunity
for Microsoft partners.
The base of customers with existing PCs in need of Windows compliance due to
counterfeit or unlicensed scenarios is growing.
Customers want a solution that will allow them to easily bring multiple PCs into
compliance, and to acquire a solution in a way that is familiar to them using their
established channel provider.
Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software
Alliance
1

Impact of Unlicensed Software on Mid-Market Companies, Harrison Group, April 2008

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Improper Licensing Types & Scenarios

These and other scenarios are all too common and result in improperly
licensed Windows software on customers PCs.
Types

Scenarios

Counterfeit
software

Installed Windows software using leaked or stolen Volume Licensing

Keys (VLK).
Downloaded software online or from unknown or counterfeit sources.
Attempted to save costs by doing in-place motherboard upgrades
without acquiring new Windows licenses on those PCs.
PC was purchased from an OEM that used a single license on multiple
PCs (called hard disk loading).

Mislicensed
operating
system

Purchased PCs without an operating system (OS) pre-installed and then

used a Volume Licensing (VL) agreement to install the full Windows
desktop operating system.

Misversionin
g

Purchased PCs with a consumer version of a Microsoft Windows

operating system, such as Home or Starter editions, and then used a
commercial VL agreement to upgrade PCs to Windows Professional,
Business or Ultimate.

For more information, please visit www.microsoft.com/piracy/knowthefacts/default.aspx

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GGWA-SMO Highlights

GGWA-SMO is available worldwide for small and medium sized

organization customers to bring unlicensed software into compliance
via the reseller channel.

Is tailored to meet the needs of customers that usually purchase and deploy
Microsoft software through Volume Licensing.
Is a Volume Licensing offering that is off the price list and requires a
separate agreement (no customer signature is required).
Beginning November 1, 2009, GGWA-SMO is available in Windows 7
Professional.
Downgrade rights are available.
Offers customers the option of purchasing Software Assurance (SA) within
90 days of buying GGWA-SMO.
Is for use on fully assembled PCs with a previously installed counterfeit or
otherwise improperly licensed copy of Windows.
Cannot be used on a new PC.
Requires the customer to commit to buying genuine Windows going
forward.
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GGWA-SMO Offering Overview

Following is a summary of the GGWA-SMO compliance offering

Target Customer

Small business
Mid-market
Government

Product and Availability

Volume Licensing offering: Off price list

Windows 7 Professional
Windows 7 Pro SKU: FQC-02874 WinPro7 MVL Get Genuine SMP
Available November 1, 2009

Features

Customer support available for purchase

Option for purchasing Volume Licensing media / Volume License Keys
Any volume of 5 or more
Downgrade rights available
Re-orders allowed during agreement/authorization terms (2 yrs)

Transferable

Generally no transfers are allowed, however, any exceptions are noted in

the program agreement.

Terms and Conditions

Non-signed commitment to acquire only genuine Windows licenses going

forward
GGWA and Open License terms and conditions apply
SA within 90 days through the Open, Open Value, Select, or Select Plus
Volume Licensing programs
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Ordering Process
The diagram provides an overview of the ordering and fulfilment process for this
program.
Distributor provides the Reseller with a copy of the
GGWA-SMO Addendum& Open License agreement
for presentation to the Customer.

Contract is available
on Explore.ms

Customer provides their contact information,

including email address. No signature is required.
Reseller sends agreement to Distributor for
onward submission to the Regional Operations
Center (ROC).
ROC sets up agreement and Customer receives
electronic acceptance notification with Agreement
Number.

CC Reseller
BCC Distributor

Distributor places order with ROC.*

Customer receives electronic order confirmation.

Order Confirmation + Copy of Get Genuine
Agreement Addendum and Open License
Agreement +
Proof of Payment = License Confirmation.
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CC Reseller
BCC Distributor

*Depending on the partner and/or country, orders may be

submitted manually or through MOET (MOET is the most
common).

GGWA-SMO non-USD Countries: Agreement Addendum

GGWA-SMO : Agreement Addendum

Distributors are asked to make the

GGWA agreement addendum and the
Open License agreement available to
their resellers.
Resellers should physically present the
agreements to the customers at the
time of the transaction so the
customer fully understands the terms
and conditions.

Purchasing Requirements and Installation

Fulfillment
1. For each order placed, the customer receives an electronic order confirmation (as long as the

customer provided an email address).

2. The partner will also receive a copy of the electronic order confirmation.
3. Customers should also retain a copy of their agreement plus proof of payment to the partner.
4. Media may be purchased separately through a Reseller.

Installation Scenarios
5. If the customer is running non-genuine software (i.e., counterfeit), they need to install the

genuine copy. To activate the software the customer can obtain a VLK by contacting the
Product Activation Center. For further information about VLKs and a list of Product Activation
Centers, go to Volume License Product Key section of https://www.microsoft.com/licensing.
2. No installation or activation is required if customer already has genuine software. This
scenario typically applies when there is a mislicensing situation (e.g., customer used a
Volume Licensing agreement to install Windows on a new PC without an underlying operating
system).
Note: There is no COA distributed as part of GGWA.

Next Steps & Resources

Make sure you understand the Get Genuine Windows Agreement for
Small and Medium Organizations so your customers can take
advantage of this easy licensing solution for Windows.
Educate your customers on why it is important to use only genuine Windows
software.
If you find improperly licensed Windows in your customers installed base of
PCs, provide a Get Genuine compliance solution.
For more GGWA-SMO resources, visit:
https://partner.microsoft.com/40032275

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Frequently Asked Questions

Q What is the GGWA-SMO ordering process?

A To order GGWA-SMO, follow these steps:

1. Reseller presents the GGWA to the customer and acquires

customer information to complete the agreement (no customer signature is required).
2. Reseller submits GGWA agreement to Microsoft Authorized Distributor for onward
submission to Regional Operations Center (ROC).
3. ROC processes the agreement and sends an agreement number back to the customer,
reseller, and distributor.
4. Customer and partner receive electronic order confirmation (c.c., to Reseller).

Q Does GGWA-SMO come with media? If not, how do my customers acquire

A

media?
No, just like other Volume Licensing Agreements, media is not included but can be
acquired separately using the standard media fulfillment ordering process.
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Frequently Asked Questions

Q Are installation and activation required?

A There are two customer scenarios for installation and activation:

Q
A

1. If the customer is running non-genuine software (i.e., counterfeit), they can install the
genuine copy. To activate the software, the customer obtains a VLK by contacting the
Product Activation Center.
2. No installation or activation is required if the customer already has genuine software.
This scenario typically applies when there is a mislicensing situation (e.g., customer
used a Volume Licensing agreement to install Windows on a new PC without an
underlying operating system).

If customers need to install Windows 7 Professional, can they go to the Volume

Licensing Service Center (VLSC) to download this product?
No, customers cannot download the bits for the GGWA purchase through VLSC at this
time. Media is available for purchase through resellers.

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Frequently Asked Questions

Q Who provides support for GGWA-SMO?

A Support provided by either Microsoft or a Microsoft reseller is available for purchase via
these options:
1. Support is included when SA is acquired and covers deployment planning, staff
training, and software upgrades.
2. A technical support contract can be purchased from a Microsoft reseller.

Q Is there a solution available for large volume deals?

A

Yes. There is a large-deal solution available direct from Microsoft or from a Large Account
Reseller (LAR) called the Get Genuine Windows Agreement for Large Organizations
(GGWA-LO). Contact a Microsoft representative for more information on this solution.

Q What should the customer be offered if they are not eligible for GGWA-SMO?
A

Customers can purchase Full Packaged Product (FPP) and depending on the customers
circumstances, the Get Genuine Kit (GGK), the Get Genuine Online Kit (GGOK) or the
Windows
Genuine Advantage (WGA) Kit may be offered. Please visit
http://oem.microsoft.com/getgenuinekit for GGK and www.microsoft.com/genuine for
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GGOK and WGA.