Professional Documents
Culture Documents
Autor / Data
Farfetch
Context
Index
Recommender Systems
What do they do?
Our approach
Introduction
Context
As an e-commerce website, Farfetch main source of revenue is on-line sales.
Due to a great amount of publicity we have many daily visits that do not engage
with the website nor do a purchase.
Our goal with this project is to increase Farfetchs conversion rate, in other words,
convert an ordinary visitor into a buyer by showing items that they will probably
like and develop an infrastruture that can support it.
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Team
About us
Andr
Tavares
Andreia
Santos
Augusto
Fonseca
Christophe
Figueiredo
Filipe
Guedes
Isabel
Portugal
Siemens
Blip
HUF
Farfetch
Johnson &
Johnson
Farfetch
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Recommender Systems
What do they do?
Estimate an utility function that automatically predicts how a user will like an
item based on past behavior, relations to other users, item similarity, context,
Collaborative Filtering: Recommend items based only on the users past behavior.
METHODS
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Recommender Systems
Our Approach
Product Page
interactions
Polarity from
Products Brand
Twitter Sentiment
Product Category
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Product Subcategory
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Recommender Systems
Our Approach
Applied methods:
Random
TPR
Popular
Item based
FPR
User based
For evaluation we also should implement an A/B testing
* With our models we scored best precision results
comparing to Farfetchs current implementation.
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Recommender Systems
Possible Implementation
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Clickstream
Twitter
(Sentiment)
Spark
Recommendation
System
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Further work
What we would like to improve/implement
Refine our affinity function (weights, polarity, adding new variables, fading
window). E.g.: Add color and category that are trendy for current season.
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Suggestions
How we imagine Farfetch 2.0
Flagging exclusive products so users know that they are buying something
unique.
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