WOMEN ENTREPRENEURSHIP AND

EMPLOYMENT: A STUDY OF
BEAUTICIANS IN CHENNAI

INTRODUCTION

Entrepreneurship

Technological advancement

A new breed of entrepreneurs

Women
positive
economic growth

source

of

Beauty industry

950 Million US $

Growth 15-20 %

Beauty service 2,680 million US $

Performance- Doctor , Physical

Instructor,
Dietician and a psychiatrist

STATEMENT OF PROBLEM

Beauty conscious

Lucrative and fast growing career

Cosmetology is a flourishing business

SIGNIFICANCE OF THE
STUDY

Globalization

Literacy rate

Women empowerment and

development programmes

Double income

OBJECTIVES

To examine the growth of women work force

in the total employment
To examine the socio economic conditions
of the women in beauty parlour in Chennai.
To analyze the economic aspects of Women
Beauty Parlours in Chennai.
To analyze the push and pull factors to start
Beauty Parlours.
To study the problems faced by Women
Beauty Parlours in Chennai.

HYPOTHESES

Job Experience and earnings of the

sample respondents are directly related
Age and earnings of the sample
respondents are directly related
Level of education and earnings of the
sample respondents are directly related
Most of the sample respondents are
supported by family members
Most of the sample respondents are self
funded

METHODOLOGY

The study is based on both primary and secondary data.

Chennai city as a sample area is purposely chosen for this

study.

The multi-state random sampling method is used.

Primary data from the sample beauticians have been

gathered through field survey with the help of standard
questionnaire and pilot survey was conducted..

Mean values, variance, chi square and Multiple regression

and correlation statistical tools used

CHAPTERIZATION

The first chapter deals with the introduction,

statement of problem, significance of the study,
objectives, hypothesis, methodology, tools used for
the study
The second chapter depicts the review of the earlier
studies related to the topic
Third chapter consists of theoretical background
which included characteristics of an entrepreneur,
barriers to entry into entrepreneurship,
entrepreneurship and economic development,
categories of women entrepreneurs, types of
entrepreneurs factors affecting entrepreneurial growth
and remedies
Fourth gives the detailed profile of the Chennai city
Fifth chapter presents the analysis and interpretation
of primary data collected
Sixth chapter is the conclusion that includes the
findings of the study and suggestions

Analysis and interpretation

Primary data
190 sample respondents from Chennai
city
Chennai city North, South, Central
Chennai
27 respondents from North Chennai
76 respondents from South Chennai
87 respondents from Central Chennai

AREA OF OPERATION AND LEVEL

OF EDUCATION OF THE
RESPONDENTS

AREAS OF OPERATION AND

PROFESSIONAL QUALIFICATION

NUMBERS OF EMPLOYEES AND

INITIAL CAPITAL INVESTED

NUMBER OF CLIENTS PER

DAY AND AREA OF
OPERATION

REASONS FOR ENTERING IN TO

THE BUSINESS: PUSH FACTORS

PROBLEMS OF THE
BEAUTICIANS

TESTING OF HYPOTHESIS

Hypothesis I
t-test is applied between job
experience and income per day of the
sample respondents

Note: *** indicates 1 per cent level of significance.

Hypothesis II
t-test is applied between age and
income per day of the sample
respondents

Note: *** indicates 1 per cent level of significance.

Hypothesis III
Chi-square test is applied between the
two variables

Note: *** indicates 1 per cent level of significance.

HYPOTHESIS IV
ANOVA is applied to test the above
caption

Note: *** indicates 1 per cent level of significance.

HYPOTHESIS V
Friedmans Test is applied on the
sources of funding of the sample
respondents and their initial capital

Note: *** indicates 1 per cent level of significance.

CONCLUSION AND FINDINGS

Conclusions

Womens entrepreneurship has been recognised during

the last decade as an important untapped source for
economic growth
They create new jobs for themselves and also provide
society with different solutions to management,
organisation and business problems as well as to the
exploitation of entrepreneurial opportunities
Marked failure due to discrimination against womens
possibility to become successful entrepreneurs
the economic impact of women is substantial
women in entrepreneurship has been largely neglected
both in society in general and in the social sciences
The industries chosen by women are often perceived as
being less important to economic development and
growth than high-technology and manufacturing

Findings

Qualification
84.2 percent of the sample respondents who work in the beauty
parlour are qualified with degree, diploma or certificates
pertaining to the beauty parlour job
16.8 percent of them are not having any formal certificate or
degree and diploma
Experience
27% of them are in the profession for the last 15 years
32% of them 10 years experience only
16.8% have less than 5 years of experience
Those who have school education has more than 15 years of
experience
Investment
Beauty parlour business are one man show and tiny business
Most parlour business started with own funds
22.6% of them invested more than 10 lakhs
36.8% have invested upto 10 lakhs
27.9% have invested 2-4 lakhs
49.0% have invested 4-10 lakhs
Income
Most of them get Rs.500 per day as an average
Level of income and experience are directly related
Age and earnings are indirectly related

SUGGESTIONS

Evidence shows that women contribute significantly

to the running of family businesses mostly in the
form of unpaid effort and skills
Programmes meant to reach women entrepreneurs
can succeed only if the family members and the
society confer confidence, faith, independence,
liberty and decision making on by women
Programmes for encouraging entrepreneurship
among women can be succeeded if they are
permitted to act independently
programme should go beyond subsidies and credit
allocation to attitudinal changes, group formation,
training and other support services
Training in entrepreneurial attitudes should start at
the high school level
This curriculum should include simple project work
designed to give hands on experience of assessing
the marketability of a commodity or a service

TIPS TO HELP WOMEN

BUSINESS OWNERS TO
SUCCEED

Dont undervalue yourself

Remember why you started your own
company
Network, but in a way you feel
comfortable with
Dont be afraid to promote yourself

Successful Women Entrepreneurs in

India

Thank you!
Thank you!
Thank you!