Professional Documents
Culture Documents
CORE VALUES
In everything we do, we strive to help people live
better lives.
• EMI options
Threat of Substitutes
Acer, Lenevo
Segmenting :-
Segments based on Income
Plasma: Income group of more than 50,000
LCD: Income bracket of Rs 20,000 and above
Slim: Consumer in the income bracket of Rs 9000-
Targeting :- 15000
Flat: Consumer in the income bracket of 7000-
LOCAL MARKET 12000
Conventional: income bracket of Rs 3000-6000
NICHE MARKET
Segments based on social class
Plasma: rich class
LCD: upper middle class and rich class
Slim: middle class
Flat: middle and lower middle class
Conventional: lower economic class.
cash back offers -laptops, Nintendo wii, PSP
3, LCD TV, Xbox360
Seasonal Offers
Special Discounts
Product Length-
Mobile phones
Notebooks
Camera
Home entertainment
Television
House hold products
product Depth-
Samsung Corby- mate, plus, pro
Strength-Brand, Durability, Availability of Service centers, Good
aftersale service, Various schemes to suit customer’s need
AMOUNT
WON DOLLAR EURO
IN BILLION
Total
180,833.2 192.7 130.9
Liabilities
Total
Stockholder 103,332.3 110.1 74.8
's Equity