Professional Documents
Culture Documents
BS-MMFEBUGM2010
Points to Deliver
Brief history of strategy
Strategic thinking
Meaning of strategy
Choosing strategy
Strategy and Competitive Advantage
Nature of strategy
Strategy and Business Model
Request to a Winning Strategy
Crafting and Executing Strategy
BS-MMFEBUGM2010
Thinking Strategically:
The Three Big Strategic Questions
1. Whats the companys present situation?
2. Where does the company need to go
from here?
Business(es) to be in and market
positions to stake out
Buyer needs and groups to serve
Direction to head
3. How should it get there?
A companys answer to how
will we get there? is its strategy
BS-MMFEBUGM2010
Whats the
companys
present
situation?
Where does
the
company
need to go
from here
(present)?
To push managers
making choices
about the direction
in which the
company is headedmarket, customers,
and products
BS-MMFEBUGM2010
How should
the
company
get there?
To challenge
manager to
craft and
execute
strategy
5
BS-MMFEBUGM2010
10
11
Strategic Approaches to
Building Sustainable Competitive
Advantage
Being
12
BS-MMFEBUGM2010
13
BS-MMFEBUGM2010
14
Starbucks Strategy:
The Key Elements
15
16
On annual report
Press releases
Company news (websites)
BS-MMFEBUGM2010
17
BS-MMFEBUGM2010
18
1-18
19
BS-MMFEBUGM2010
20
Crafting Strategy Is an
Exercise in Entrepreneurship
Do new things or
Do existing things in new or better
ways
BS-MMFEBUGM2010
21
What Is a Business
Model?
A business model addresses
How do we make money in this
business?
Simply, how does a company obtain profit?
Or is the business approach committed
profitable?
Or is the strategy capable of delivering good
bottom-line results?
BS-MMFEBUGM2010
22
A companys strategy
It addresses to its competitive initiatives and
action plan for achieving the intended direction
A companys business model
It zeros in on how and why the business will generate
revenue sufficient to cover costs and produce
attractive profits and return on investment
23
Relationship Between
Strategy and Business Model
Strategy . . .
Deals with a
companys
competitive initiatives
and business
approaches
Business Model . . .
Concerns whether
revenues and costs
flowing from the
strategy demonstrate a
business can be
profitable and viable
BS-MMFEBUGM2010
24
1-24
25
2.
3.
BS-MMFEBUGM2010
26
27
Crafting
Strategy
To develop the
planned actions
in connection
with the intended
direction
Executing
Strategy
The Intended
Direction
(Objectives)
To build a capable
organization and
to run the planned
actions
BS-MMFEBUGM2010
28
BS-MMFEBUGM2010
29
BS-MMFEBUGM2010
30