What

Whathave
haveyou
youlearned
learned
from
fromyour
youraudience
audience
feedback?
feedback?

The Original Plan

Questionnaire
Questionnaire
Did you understand the plot? Explain
your answer if possible
Did you think the costumes were
effective? Explain your answer if
possible
Did you think the settings varied enough?
Explain your answer if possible
Did you think there was a good range of
camera angles/shots? Explain your
answer if possible

RESULTS
RESULTS
Notable replies: I didnt really understand why the people
were going into the woods or the use of the yoghurt

Did you understand the plot?

No
Yes

RESULTS
RESULTS
Notable replies: The masks were a good thing to include
on the actors and adds a paranormal effect

Did you think the costumes were effective?

No
Yes

RESULTS
RESULTS
Notable replies: Most videos take place in more than one
location, perhaps you could have added another location
besides the woods

Do you think the settings varied enough?

No
Yes

RESULTS
RESULTS
Notable replies: I think there is a good range of camera shots

Do you think there was a good range of camera angle/shots?

No
Yes

What
we
learnt
from
the
What we learnt from the
questionnaire
questionnaire
We understood that we need to
make the video more
understandable.
The thought to add a range of
locations, or at least more than
just one has arisen. However, we
will still being using the same
woods because that is where the
narrative is set

What
Whathave
haveyou
youlearned
learned
from
fromyour
youraudience
audience
feedback?
feedback?

Preliminary music
video

Questionnaire
Questionnaire
Did you think the transitions were effective?
Explain your answer if possible
Did you understand the narrative? If not, what
could make it more understandable?
Did you think the music video did a good job
of representing the genre of indie
electronic? Explain your answer if possible
Did you think the less saturated parts of the
video had a good effect? Explain your
answer if possible

RESULTS
RESULTS
Notable replies: The transitions seemed bland , the long
black pauses werent effective in my opinion and it
seemed very poorly made

Did you understand the plot?

No
Yes

RESULTS
RESULTS
Notable replies: I didnt understand because I didnt understand
the characters roles in their environment

Did you understand the narrative?

No
Yes

RESULTS
RESULTS

Notable replies: I dont think that it was a good

representation of the genre as it didnt follow traditional
format in contemporary music mainstreams music videos

Did the music video fit the genre?

No
Yes

RESULTS
RESULTS
Notable replies: I thought it was a good effect, but it
was too strong and the exposure was overwhelming

Did the parts that were less saturated have a good effect?

No
Yes

What
we
learnt
from
the
What we learnt from the
questionnaire
questionnaire
We need to make sharper transitions which
are more focused as well as diverse,
giving it a more professional look.
We will need to explain the narrative as
best as possible while also leaving it
indistinct. Though, we will need to make
it more obvious to an audience so they
can understand whats going on.
We also need to lessen the level of the
less saturated sections of the music
video, making the images less exposed.

What
Whathave
haveyou
youlearned
learned
from
fromyour
youraudience
audience
feedback?
feedback?

Band Website

Questionnaire
Questionnaire
Was the website easy to navigate?
Was it clear to see the genre of
BEATPOLICE?
Was it similar to any other websites
from contemporary artists?
Were there enough modern
elements included?
Was the writing style of the text
relevant to the genre?

RESULTS
RESULTS

Notable replies: The website was easy to use and had an

understandable , basic layout. Although, the text could
have possibly been bigger

Was the website easy to navigate?

No
Yes

RESULTS
RESULTS
Notable replies: The darker colour scheme demonstrated a
traditional indie look, but the lack of colour didnt make it clear it
was indie electronic

Did you understand the narrative?

No
Yes

RESULTS
RESULTS
Notable replies: It was obvious of the influence from
contemporary artists websites by using the same format
for the headings

Did the website resemble contemporary artists?

No
Yes

RESULTS
RESULTS
Notable replies: I believe there should have been
more social media links to reach a wider audience

Were there enough modern elements included?

No
Yes

RESULTS
RESULTS

Notable replies: I thought the writing styles match those of

other indie artists, but the article was bare and could have
used more articles

Did the writing style of the text match the genre?

No
Yes

What
we
learnt
from
the
What we learnt from the
questionnaire
questionnaire
We need to include more social media
links on our band website as well as
more articles as the type of writing
style fit the genre
From the feedback, we decided not to
add a colourful theme to the website
as it wouldnt fit the genre code and
conventions

What
Whathave
haveyou
youlearned
learned
from
fromyour
youraudience
audience
feedback?
feedback?

Digipak

Questionnaire
Questionnaire
Did the digipak show the genre of
the band? Explain your answer if
possible
Did the colour scheme suit the
band?
Explain your answer if
possible
Were the images manipulated well?
Explain your answer if possible
Was the font suitable? Explain your
answer if possible

RESULTS
RESULTS
Notable replies: The digipak visibly relates to the
website and music video and the dark moody image

Did the digipak show the genre of the band?

No
Yes

RESULTS
RESULTS
Notable replies: The colour scheme suited the band,
but it made the text less visible

Did the colour scheme suit the band?

No
Yes

RESULTS
RESULTS
Notable replies: I liked the way the images were
manipulated and the filters also worked well

Were the images manipulated well?

No
Yes

RESULTS
RESULTS
Notable replies: The font was suitable, but meant the
text was difficult to read

Was the font suitable?

No
Yes

What
we
learnt
from
the
What we learnt from the
questionnaire
questionnaire
Our chosen font and colours didnt
particularly suit each other,
meaning it was difficult to read
the text. To develop this, we
would either need to change the
font or the colour scheme, making
the text easier to read.

What
Whathave
haveyou
youlearned
learned
from
fromyour
youraudience
audience
feedback?
feedback?

Final Music Video

Questions
to
ask
ourselves
after
Questions to ask ourselves after
feedback
feedback
Was the narrative clear? Explain your answer if possible
Did the video transition smoothly? Explain your answer
if possible
Did the costume add to the supernatural/dark
atmosphere? Explain your answer if possible
Did the lip-syncing work effectively? (in time) explain
your answer if possible
Was there a wide range of camera,
movements/angle/shots throughout?
Were the lighting, costume and setting cohesive in
creating an atmosphere? Explain your answer if
possible
Was the voice over introduction effective and did it
keep the tone of the video throughout? Explain your
answer if possible

Was the narrative clear?

In-keep with Katz and Lazarsfelds two-stepflow theory; we wanted social factors to effect
the audiences understanding of the text. This
meant that the narrative was more logical and
clear and that the aim was understood by the
audience instead of them feeling that the
video was composite and confusing. With a
voice over at the beginning and a quote at the
end, our music video was far more
accommodating in helping the audience to
comprehend the narrative. The aim was to
allow the audience to project their own opinion
and understanding of the text.

Did the video transition

smoothly?
Our continuity was clear as well as there being two
clear time lines being followed. For example one with
the group of youths and a separate one with a girl on
her own. The time lines were clearer because the
youths are in chronological order as once the yoghurt
is poured on them they are only showed covered in
yoghurt. While the latter, with the girl on her own by a
tree is vague, as she changes position and her clips
are rewound at the beginning as well as her being
shown covered in yoghurt at the beginning and shown
pouring it on herself at the end. This demonstrates
her supernatural and odd behaviour which could be
connoted that she is witch like and different to the
youths.

Did the costume add to the

supernatural/dark atmosphere?
The results showed that the use of makeup and
face masks helped to convey the intent for the
atmosphere of the video. Our choice to have the
video set in the woods also helped to contribute to
the dark ominous effect that we wanted to
embody. On our final video the actors were only
wearing black and some results from the audience
showed that it would have been more effective if
all actors were wearing exactly the same outfits. It
can be said that this was a good insight into the
costume choice for our video and perhaps it would
give the youths a more threatening vibe.

Did the lip-syncing

work effectively?
From our audience feedback, the lip syncing
was in time. However it was a bit of a
surprise/confusion when a male voice was
coming out of a female actress. This was our
purpose though, as we wanted her character
to seem supernatural and very odd such as the
video.

Was there a wide range of camera, movements/angle/shots throughout?

From the audience feedback, it showed that

there were in fact a range of camera
movements/angles/shots, keeping the
audiences attention. This was the aim as we
felt that we could convey movement and
excitement throughout the video in
camerawork, as well as producing a text that
seems professional. We wanted to
demonstrate this with our camerawork and we
did this effectively

Were the lighting, costume

and setting cohesive in
creating an atmosphere?
This question was originally asking the
audience to say if they thought the mise-enscene corresponded and created the lively, yet
eerie atmosphere that we wanted to portray.
Unpredictably, the audience felt that they all
worked together well. This could have largely
been a factor of the less saturated parts in the
woods, perhaps if this had not been the case
and we used the natural colours and natural
lighting it would not have created the
atmosphere that we were aiming for

Was the voice over

introduction effective and
did it keep the tone of the
video throughout?
The question divided the audience as a few

thought it stripped the intended eerie/dark

feeling that we aimed to demonstrate.
Whereas, the rest thought it added to the
eerie/dark feeling and believed it was secretly
recorded from a normal conversation a regular
girl was having and part of the aim behind the
video was to make it seem as if these
teenagers had in a way documented and
filmed their escape from society and their
coming to the wood; a reason why a handheld
camera was used for the filming of the video