Professional Documents
Culture Documents
Agenda
Introduction
Data Monetization: A CSP Perspective
How CSP Data can be Monetized
Big Data Platform
Demo
Conclusion
Introduction
Unstructured
IoT
Application
Development
Targeted
Marketing
Geo-positioning
Billing Records
Network
Performance
Location Data
Service
11
External
Monetization
Individually Targeted
Reduced Churn
Timely Offers
Low-balance Top-Up
Internet Bandwidth Boost
Wifi Offload
New Handset Detect
New Location Detect
Aggregated / Anonymized
Footfall Analytics
Affinity / Interest / Behavioural
Internet Profile
Smart City Applications
(Tourist/Visitors, Mobility
Patterns, Public Safety)
13
Sales
IT
NO
!
Yes!
Operations
Legal
15
Comparison / Benchmarking
Transportation / Infrastructure
Planning
What is the load? Congestion?
Advertising Location
Where are the eyeballs I am most
interested in targeting?
Interesting Observation: These are based on location data, but could easily
apply to website / browsing data as well.
Oracle Confidential Internal/Restricted/Highly
Copyright 2015, Oracle and/or its affiliates. All rights reserved. |
Restricted
16
17
Challenges / Opportunities
Most mobile advertising today is based
on batch and pray. Channel partners and
agencies are looking for better ways to
engage customers and remove
guesswork
CSPs have extensive information on
customer location and usage allowing to
be classified and leveraged by brands
and agencies
Solution
Anonymize and classify customer usage
and interest into categories based on
network data combined with
demographics and service data.
Monetize marketing information with
agencies, brands and channel partners
to help better target customers with the
most relevant ads.
Opportunities
18-24 years old users spend the most
amount of time on smartphone amongst
all age groups n a month (37 hours 6
months) of which social media use
dominates app time.
Limited access to use of childs social
interests leaves parental concerns to a all
time high.
Solution
Integrate across a host of social data
identified against a specific user with
parental consent.
Deliver access to information based on
integration to publicly available social
services for subscriber helping to guide
access and affinity to childs interests
and parental monitoring.
Opportunities
Correlate demographic information with
retail store behavior to identify better
retail engagement
Enable store of the future functionality
with in store presence information, better
targeting visitors and in network
subscribers
Solution
Deliver commercially beneficial retail
site information based on network data
and insights
Inferred presence and dwell time of an
individual onsite allows for designing the
store layout and content placement
most suited for improved customer
engagement and internal monetization
Location
Insight
As
a
Service
Generate New Revenue Streams and Improve Customer
Experience
Opportunities
LOCATION DATA MONETIZATION
Solution
Deliver commercially beneficial Location
+ Demographic information based on
network data and insights
Deliver valuable insight based on
Location + Customer insight to improve
CUSTOMER EXPERIENCE and/or VALUEADDED SERVICES
Custom
Data Management
Warehouse
Packaged
Busine
ss
Analyt
ics
Reports
Visualization
24
Data
Custom
Data Management
Reservoir
Factory
Warehouse
Packaged
Busine
ss
Analyt
ics
Reports
Visualization
25
Fast Data
Data
1 2 3
Streams
Events
Actions
Data Management
Reservoir
Factory
Warehouse
Custom
Packaged
Busine
ss
Analyt
ics
Reports
Visualization
26
Fast Data
Data
1 2 3
Streams
Events
Actions
Data Management
Reservoir
Factory
Warehouse
Data Lab
Custom
Packaged
Busine
ss
Analyt
ics
Reports
Visualization
27
Fast Data
Data
Result
s
1 2 3
Streams
Events
Actions
Data Management
Reservoir
Factory
Warehouse
Data Lab
Custom
Data
Services
Packaged
Busine
ss
Analyt
ics
Smart
Things
Reports
People
Visualization
28
Customer
Profile Data
Usage Data
Apps
Fast Data
Real Time Stream
Processing of
Network Events
Streams
Events
Triggering
1 2 3
of Offers
and Ads
Actions
Data Management
Fine
Aggregatio
External
Grained
n&
Repositor
Reposito
Anonymiza
y of
ry of
tion
Anonymiz
Location
Warehouse
Reservoir
Factory
ed
and
Profile
Aggregat
Usage
Enrichmen
ed Data
Data
t
Data Lab
Other Data
Social
Third Party
Custom
Packaged
Location
Busine
Insights as
ss
a Service
Analyt
Portal
ics
Reports
Result
s
Data
Business
Services
Outcomes
Comparison
Benchmarkin
g
Smart
Infra
Things
Planning
Site
Selection
Ad Location
People
Visualization
29
Customer
Profile Data
Usage Data
Apps
Fast Data
Oracle Stream
Explorer
Oracle Event
Processing
Streams
Events
Oracle Coherence
Oracle
Real Time
Decisions
Actions
1 2 3
Data Management
Oracle
Big Data
Applianc
Reservoir
e
Database
Oracle Data
Cloud
Integrator
Service
Big Data
Connectors
/ Big Data
DB
Opts
Cloud
Warehouse
Factory
(Masking, Adv
Service
Security etc)
Data Lab
Other Data
Social
Third Party
Oracle Big
Data
Custom
Discovery
Big Data
Discovery
Packaged
Cloud
Service
Busine
Oracle
ss
Business
Analyt
Intelligence
/ ics
Cloud
Service
Oracle
Reports
Fusion
Middleware
Webcenter
Visualization
Result
s
Data
Business
Services
Outcomes
Comparison
Benchmarkin
g
Smart
Infra
Things
Planning
Site
Selection
Ad Location
People
30
DATA FACTORY
DATA
MANAGEMENT
Signalin
g/
CDR/XDR
Data
Data
Traffic
DATA LAB
Big Data
Reservoir
Aggregate &
Anonymize
BSS profile
data
Discovery
BDSQL
Footfall Analytics
Mobile
Marketing
On Demand Query
BDA
Hadoop
APPLICATIONS
Site
Selection
BDD
32
DATA FACTORY
DATA
MANAGEMENT
DATA LAB
APPLICATIONS
Location
Insight
Mobile
Marketing
Signaling/
CDR/XDR Data
Data
Traffic
Java
BSS profile
data
Aggregate
&
Anonymize
Footfall Analytics
33
Demo Step 1:
Acquire (DATA) and Aggregate (DATA FACTORY)
Generated Telecom
Subscriber activity with
location, call type, time
Extracted customer
profile data such as age,
gender, calling plan,
ARPU from BSS database
and combined with
subscriber activity
34
Demo Step 2:
Anonymize (DATA FACTORY) & Archive (DATA MANAGEMENT)
35
Demo Step 3:
CSP Location Analytics (DATA LAB)
Age Distribution
Gender Statistics
Calling
Plan
Usage
Subscriber
Activity on
the map
iPhone vs
Android
Popularity
Among
Male &
Female
36
1.4
M
Network packets
processed per
second
delivering
predictive failure
detection in LTE
Chief
Technology
Officer
62
%
Increase
Revenue via
Segmentation
Head of
Sales
30
%
92%
Accuracy on
subscriber
renewals
Reduction in
Tests and
Analysis
Head of
Ops
Head of
Analytics
35K
30%
Head of
Service
Head of
Customer
Experienc
e
37
Reduction in
Call
Processing
Minutes per
day
Increase
In Net
Promoter
Score
Fast Data
Data
Result
s
1 2 3
Streams
Events
Actions
Data Management
Reservoir
Factory
Warehouse
Data Lab
Custom
Data
Services
Packaged
Busine
ss
Analyt
ics
Smart
Things
Reports
People
Visualization
38
Private Cloud
Same
Standards
Same Products
Hybrid Cloud
Public Cloud
41
Resulting in:
42