Professional Documents
Culture Documents
McGraw-Hill/Irwin
Strategic Management, 10/e
Course coordinator
Copyright 2007 The McGraw-Hill
Companies,
Inc. All rights
reserved.
Prof. Begum
Khaleda
Khanam
6-2
SWOT Analysis
A traditional approach to internal analysis:
SWOT is an acronym for the internal
Strengths and Weaknesses of a firm and
the environmental Opportunities and
Threats facing that firm.
SWOT analysis is a historically popular
technique through which managers create
a quick overview of a companys strategic
situation.
6-3
6-4
6-5
6-6
6-7
6-8
6-9
Making Meaningful
Comparisons
Managers need objective standards to use
when
examining internal resources and value-building
activities
Strategists use the firms historical experience as a basis
for evaluating internal factors
Benchmarking, or comparing the way our company
performs a specific activity with a competitor or
other company doing the same thing, has become a
central concern of managers in quality commitment
companies worldwide
6-10
Objectives of Benchmarking
6-11