A Career in Marketing

By Polly Lambert

DipM, MCIM

Marketing.
What is marketing?
What tools do we use?
What opportunities are there?
What skills and qualities do you
need?
Routes into marketing
What are the rewards?
Find out more

Marketing.
What the heck is it?

Simply put, marketing is the art of

Persuasion
A company makes stuff.
Marketing persuades you to buy it
and tell others how happy you are

nfluence you at every stage of the buying

My phone is rubbish.
Which ones have my mates
got?
Does it do what I want?
Where can I get it cheapest?
Mum, can I have 200
please?

Proble
m
Search
Evalua
te
Decisio
n
Purcha
se
Evalua
te
Loyalty

Marketing.
What tools do we use?

What do we use to influence you?

Produc
t
Place
People

Marketi
ng
Promo
tion

Advoc
acy
Conte
nt
Soci
al

Produc
t
Price
Proo
f
Direct

Advertisi
ng
Public
Relations

Brandi
ng
Digital

Marketing is continually
evolving

We used to treat everyone the

same
One message to many.

Now its all about personal

relationships
many messages to one

g many tools and channels to engag

e will use humour so you remember u

will watch your habits so you want

We evolve the way we look

.often without you noticing

We target you in unexpected places

use the cute factor to make you love

We influence you without you knowin

We even influence your friends

to influence you

Marketing.
What opportunities are

You can market to business or

consumers, in different sectors, for
different sized organisations

In many, many different marketing

roles
Public
Relations

Digital
Marketing

Market
Research

Content
Marketing

Marketing
Communicati
ons

Analytics

Social
Marketing

Channel
Marketing

Customer
Advocacy

Field
Marketing

Advertising

Social
Marketing

Marketing.
What skills & qualities do

Many skills & qualities make great

marketing people
Tenaciou
s

Team
player
Numerat
e

Creative

Organisat
ion

Driven
Imaginati
ve

Business
Acumen

Technolo
gy

Analytical

Inquisitive

Common
sense

Writing

Ambitiou
s
Communica
tion
Influenc
er

Marketing.
What are the rewards?

What are the rewards?

Marketing is fun, challenging, hard work,

fast paced, sociable, ever evolving
and highly satisfying.

Marketing
Executive
23,000

Digital
Marketing
Executive
28,000

Marketing
Manager
44,000

Marketing
Director
80,000

Chief
Marketing
Officer
100,00
0+

Marketing.
Routes into marketing

What paths lead to

marketing?

Virtually any
Business or Marketing Degree
.or any Degree you are passionate
about
Apprenticeships & Internships
Graduate schemes
Qualifications with CIM/CIPR/IDM

But not essential because

Hands on experience, initiative and

What can you do now?

Help with school or club events
Create school or club newsletters
Critique adverts & follow
campaigns
Design adverts and posters
Read the news, follow companies
Offer to help people with
marketing
Build a website about anything
you love
Do something to raise money for

Finally from the mouths of

It's largely marketers
fun (you need some of this)
and logical (most marketers could do
with more of this!).
I was always told off for making things
up - now I get paid to do it!
I have always loved that marketing is
equal parts science and creativity.
We get to be creative with leading-edge
stuff... Stay inquisitive and never accept
the status quo.
I studied drama and theatre my link
was Creativity, influence,

Thank you
Polly Lambert
https://uk.linkedin.com/in/pollyla
mbert

Just a few places to find out

more

The Chartered Institute of Marketing

http://www.cim.co.uk/
The Institute of Direct and Digital
Marketing
http://www.theidm.com/

The Content Marketing Institute

http://contentmarketinginstitute.co
m
/
The Chartered Institute of Public
Relations
http://www.cipr.co.uk/