MANAGEMENT REPORT

PRESENTATION
 NAME: SYED SHABIH UR RAHMAN
 ID: 4875
 CLASS: MBA-1(A) MORNING
 INSTRUCTOR: SABA GULZAR
 COURSE: CONTEMPORARY
MANAGEMENT
Geo Television
Networks
 VISION
“GEO will be the voice of freedom from the Asian
subcontinent. It will highlight the issues of
concern and the cultural richness of its people
through information, discussion and entertainment.
GEO will propagate transparency of responsibility
that will ensure its position as the most credible
and meaningful source of information, through
quality programming based on issues. GEO will
provide entertainment audiences can relate to,
thereby creating viewer loyalty and response. GEO
will forge an alliance amongst its three
stakeholders - viewers, advertisers and shareholders
to maximize viewer ownership. GEO will invest in
human resources as it recognizes it to be the
foundation upon which the GEO future will be built.
It is this very foundation that will allow GEO to
attain and sustain a leadership position, thus
fulfilling the promise associated with its creation.”
 MISSION
GEO informs and entertains while celebrating
cultures and prompting dialogue in the
spirit of "live and let live"
 GEO TELEVISION
NETWORK
GEO started its test transmission on 14
August 2002. “The National association of
Broadcasters (USA) World’s largest association
of broadcasters has honored GEO with the
“ Award for Quality ” declaring it an
international standard television channel.” To
build a reputable identity in a cluster of
different channels in just a period of four
years was not an easy task. Geo is known for
its unique entertainment, hot talk shows,
truth revealing news and informative programs.
 INTRODUCING GEO TV
• 14-Aug 2002 Geo TV's test transmission starts
at 12:00 noon PST with 24-hour news
content; frequency kept secret
• Regular transmission started on 1st October
2002
• Geo TV is the first South Asian Urduto provide
content comparable with excellent
television broadcasters language channel
• Geo has the widest distribution on cable
systems in Pakistan with 100% carriage
within 90 days of launch
• It launched the first interactive infotainment
programs in Pakistan, engaging and
empowering the viewer.
 BASIC OBJECTIVE
 Like all for-profit organizations, GEO’s basic
objective is also revenue generation.

V A LU E S TA T E M E N T S
W e a re a te a m
W e re sp e ct e a ch o th e r
W e e n co u ra g e se lf-d e ve lo p m e n t
W e h o ld h ig h exp e cta tio n s
W e e m b ra ce ch a n g e
W e va lu e o u r V ie w e rs
W e p ro vid e exce p tio n a lse rvice th a t le a ve s a n
im p re ssio n
W e su p p o rt o u r co m m u n ity 　
 CORPORATE PROFILE
• NATURE OF BUSINESS
– It is an International Electronic Media service
providing News,Sports and Entertainment
services.
• TARGET MARKET
– Geo plans to target the Masses. Geo is based in
Karachi and is broadcasted for South Asian
viewers of M.E, Europe, Canada, North
America and UK. Besides, of burros in Pakistan
a robust network feeds regularly live content
from New York, Los angles and London.
• TYPE OF OWNERSHIP
– It is a Private limited Company and has 100%
internal shares (family shares only). This is
part of the Jang Group of Companies, the
biggest and strongest group in media of the
Private Sector.
 CORPORATE PROFILE
• FINANCIAL RESOURCES
– It is basically a family business they have no external
shares.
• REVENUES
– Its revenues are generated only through sale of
commercial airtime. (Advertising on the
channel).So far Geo has not reached even its
break-even point and have not earned any profits
yet.
• PRODUCTS
– It is not actually a manufacturing business rather a
service business that generates cable TV channels
namely:
– Geo News
– Geo TV (Entertainment)
– Geo UK (Infotainment)
– Geo USA
– Geo Super (Sports)
 CORPORATE PROFILE
• MARKET SHARE:
– Its stands 2nd to satellite channels viewed in the
Pakistan and 2nd to National channels in Pakistan.
i.e., PTV, STN, ATV etc.
• COMPETITORS
– PTV is the main competitor of GEO with regards to
viewer ship because of the reason that geo is a
satellite channel and accessible in specific areas
whereas PTV is a national antenna channel, which
is easily accessible. Geo is trying to compete with
PTV and trying harder and harder to be the No.1
channel in Pakistan. Other satellite channels like
Express News, Samaa TV, Dunya TV, Dawn TV,
Waqt TV and others are GEO’s major competitors
among satellite channels.
• PRODUCTION CAPACITY
– 11 channels is their total capacity because they are
using 2 beams and each beam contains 5-6
channels.
 PLANNING GOALS AND
STRATEGIES
G O A LS
• Short Term Goal
– Launch English News & Music Channel
within a Year
• Intermediate Goal
– Increase number of channels to 11
• Long Term Goal
– highly confidential and only known to
the Upper level management
–
 Strategies
• Strategic Plans
– Provide minute by minute News
– Infotainment & Entertainment
• Operational Plans
– evaluate the goals , as to how close
to achieving Objectives
– how much achieved
• Growth Strategy
– make the HRM department strong and
competent
– providing training to the newly hired
employees
 SWOT Analysis
• Strengths:
– First to bring the 'Breaking News'
concept in Pakistan.
– Unbiased, accurate and timely 24-
hour news in ‘Urdu language’.
– Most competitive work team.
– Goodwill as the largest media group
in the country
– First channel with international
graphics applications
 SWOT Analysis
• Weaknesses:
– It is a newly established company so
it is still under the learning process.
– Because Pakistan has no institute that
provides formal education on this
field they are required to have all
employees trained from foreign
institutions.
– Lack of innovation in the
entertainment scene.

 SWOT Analysis
• Opportunities:
– Growing awareness about GEO of the
people. They are attracted towards
entertainment.
– Increase in viewer-ship
– Improvement of Pakistan’s terms with
India. It increases cultural activities.
 SWOT Analysis
• Threats:
– Fear of competition:
• Especially in entertainment because of
new channels.
– Employee turnover:
• Geo’s employee turnover is under 5%
• New channels attract GEO qualified
and trained employees by offering
them 3 times the salary they earn at
GEO. They also offer different fields
of jobs. These demands are difficult
to meet for GEO.
 LEADING
• Leadership Style:
– Geo follows a purely and highly
democratic leadership style.
– encourages employees to be a part of
the decision making
– Develops plans to help employees
evaluate their own performance
– Allows employees to establish goals
– Encourages employees to grow on the
job and be promoted
– Recognizes and encourages
achievement
 MOTIVATING THE
EMPLOYEES
• GEO use almost all theories of motivation except for
The Theory X.
• Some of GEO’s tools of Motivation for employee
welfare are:
– Performance based incentives.
– Annual evaluation of the employee’s performance is
discussed with the employee.
– There is an Idea Box in the reception room available
to employees and even visitors. All ideas are
implemented and the generator of the idea is
rewarded with a prize. The C.E.O of the company is
heading this campaign himself.
– Annual Employee Functions
– Success story of the month. A success story of the
month in each department is mentioned for
employees who have gone that extra mile in
achieving their objective. Their stories are
discussed; the committee reviews them and
selects the best one. The winner of the best
 ORGANIZING
• Management Structure & Style
– Geo consists of 1600 plus employees
around the world and 400 plus
employees in the Karachi bureau
itself because Geo has a very wide
and large hierarchy.
 Levels of
Management/Designations
• Top Managers
–  C.E.O
– C.O.O
– MD GEO NEWS
– MD GEO Entertainment
– MD GEO Super
– MD AAG TV
– President
• Middle Managers
– Directors
– Director News
– Content Head (Production)
– Regional Heads
– Bureau Chief News
– Sr. Ex Producer Entertainment
– General Managers
•  First Line Managers
– Managers
 Organization Chart
• When asked about its organizational
chart we were told that it has a very
complicated and wide hierarchy
organizational chart, which is 3
meters long and is available on a 64
MB visual file, which is kept in the
H.Q.
A n o rg a n iza tio n a l ch a rt o f th e K a ra ch i
b u re a u is :
 DECISION MAKING
• Decision Making Style
– It is highly decentralized but also partially centralized
– Making a new decision is Highly centralized
– Centralized on different level of Managements
• LEADING DESIGNATION
– The C.E.O Mir Ibrahim-Ur-Rehman is in charge of the
Content Production and transmission.
– The C.O.O Zaheer-U-Din Khan is in charge of all operational
departments (Marketing, sales, finance, HR, recovery
etc.).
– President Imran Aslam is responsible for Content portion of
GEO.
– MD. News Azhar Abbas is responsible for GEO News.
– MD. Entertainment Yousaf Baig Mirza is responsible for GEO
Entertainment.
– Senior Executive Production Tariq Jamil is in charge for
production operations in Lahore.
– Bureau Chief News Khawar Naeem Hashmi is in charge of
the News sector in Lahore.
 DEPARTMENTALIZATION
• Geo is a highly organized and
departmentalized firm
• The control and coordination is narrowed
and made easier
• top managers can see more easily how the
various departments are performing
• Departmentalization of Geo
– Geo has its own specific way of
classifying and grouping work
activities.It is classified according to:
 1) Functional Departmentalization
 2) Geographic Departmentalization
 DEPARTMENTS/DIVISION
S
• Geo News Department
• Entertainment Department
• Infotainment Department
• Product Development Department
• Children’s Division
• Human Resource Department
• Geo Operations Department
• Technical Department
• Finance Department
• Marketing Department
• Creative Department & many more
 ACHIEVEMENTS AND
AWARDS
• Exclusivity of GEO
 National association of Broadcasters (USA) World’s largest
association of broadcasters has honored GEO with the “Award for
Quality” declaring it an international standard television channel.
Some international newspapers, magazines and news agencies
have commented on the unique style of GEO and various have
quoted it extensively. These include New York Times, Washington
Times, Financial Times, Washington Post and Los Angeles Times.
Francisco Chronicle, AP, AFP, Reuters, CNN, BBC, Khaleej Times,
Gulf News, Times of India, The Hindu, Aaj Tak (India), Kyodo
(Japan), Al Jazeera and other important television channels. Even
the US State Department often quotes GEO.GEO has been
described as the CNN and BBC of Pakistan due to its enormous
news network within Pakistan and all over the world. New York
Times, one of the most prominent newspapers of the world, has
quoted that Geo changed the media scene of Pakistan. It is the
most popular channel with the highest viewer ship in cities .Geo
won a special award at the nouticaslo TV festival 2005.Geo has
also been awarded best electronic mass media award 2004 by
Pakistan adv. Association. Business week one of the top 3
magazines of the world while including the news of MSR in 25
stars of Asia wrote that “Geo has become the most watched TV
channel of Pakistan and its viewer ship is growing at the rate of
30% annually. According to Gallup, Geo is highly rated and the
 CONCLUSION
 From this research, I conclude that: Geo is
the only independent and liberal channel with
the unique honor of consistently breaking news.
Geo is an innovative concept that targets a
new, growing market. “We assume that the
market will respond, and grow quickly in
the next 2 years” says, C.E.O Mir Ibrahim
Rehman “Our goals are to create a
reputation of quality, consistency and
security that will make us the leader of all
new style channels. Geo is a fast growing
network of channels that is making rapid
awareness among the people. GEO’s main
problem is day by day growing number of
private sector channels causing more
competition. For this reason GEO must improve
their strategy and competitive position.
 

 Thank You