Professional Documents
Culture Documents
Berhad
Business Project 2
UniKL Business School
Presented By: Mohd Ikbal bin Hashim
Advisor: Dr. Nazatul Shima bte. Abdul Rani
OBJECTIVE OF STUDY
TO PROVIDE EXPOSURE TO THE MBA STUDENT TO
RELATES ALL THE KNOWLEDGE GAIN FROM THE
EARLIER MODULES IN RESPECT OF MAKING
JUDGEMENT ON THE BUSINESS CHOOSEN
THROUGHOUT THE STUDY, STUDENTS SHOULD BE
ABLE ANALYSE THE COMPANY DATA, ANALYSE THE
AREA OF PROBLEM BY SHOWING THEIR FINDING
AND GIVE RECOMMENDATION ON THE ISSUES
INTRODUCTION
REDtone International Berhad (RTI), an
investment holding company, provides
telecommunications services
Products and services offered by RTI includes:
Data, Voice services, high-speed broadband
connectivity Wi-Fi hotspots, base stations, and
fiber infrastructure; offers 4G wireless
broadband services; and provides E-Purse,
consulting services on telecommunications
VISION
To become the market leader in
personal communications and unified
messaging products and services
within five years.
To become the lowest cost provider
and drive an aggressive pricing
model through the industry.
MISSION
RedTone
is
already
the
most
technologically-superior
telecommunication system in the
world. RedTone management will
build on their brand and technical
reputation to become the market
leader in personal and business
communications,
and
unified
messaging systems within five years
CORPORATE STRUCTURE
Corporate structure of
REDTone International
Berhad consists of
several Strategic
Business Unit doing the
functional job of the
organization, such as:
REDTone Marketing Sdn
Bhd is handling the
marketing function of the
Group
Current Ratio
2010
(RM)
2011
(RM)
Current
Assets
100,329,344
53,295,330
Current
Liability
56,745,212
45,941,342
46,660,257 84,482,358
Current
Ratio
1.77:1
1.16:1
2012
(RM)
1.06:1
2013
(RM)
1.37:1
2014
(RM)
67,929,000
1.57:1
Identification of Problematic
Areas
Two major problems of REDTone:
1. Having too many SBU (Strategic Business
Unit) as a subsidiary in the group
2. The liquidity level does not meet industry
average
1.
2.
3.
4.
5.
Delay in work
Remote control
No loyalty
No Secrecy
No special attention
Areas
Finance
Return On Investment
Cash Flow
Return on Capital Employed
Financial Results (Quarterly/Yearly)
Internal
Business
Growth
Employee turnover
Job satisfaction
Training/Learning opportunities
Customer
Balanced Scorecardon
REDTone marketing strategy
(RM)
82,211,459
89,573,235
106,975,93
2012
0
142,047,65
2013
6
141,758,00
2014
0
163,983,50
2015
7
181,140,25
2016
7
198,297,00
2017
8
215,453,75