Planning, Writing, and

Completing Oral
Presentations

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 1

 The Three-Step Process
Flow of the Message

Planning Writing Completing

Step 1 Step 2 Step 3

Substance of the Message

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 2

 Planning the Presentation

Determine
Determine the
the Analyze
Analyze the
the
Purpose
Purpose Audience
Audience

Gather
Gather the
the Adapt
Adapt the
the
Information
Information Message
Message

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 3

 Common Purposes
of Business Presentations

Inform Persuade

Motivate Entertain
© Prentice Hall, 2003 Business Communication Today Chapter 15 - 4
 Writing
Writing Oral
Oral Presentations
Presentations
Audience

Organize
Organize Create
Create the
the
the
the Message
Message Introduction
Introduction
Purpose

Purpose
Compose
Compose Write
Write the
the
the
the Body
Body Conclusion
Conclusion

Audience
© Prentice Hall, 2003 Business Communication Today Chapter 15 - 5
 Organizing the Message
Audience Purpose
Define the Main Idea

Limit the Scope

Message Choose the Approach Message

Prepare the Outline

Choose the Style

Purpose Audience

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 6

Developing Oral Presentations
High Low

Written
Reports

Interaction
Control

Oral
Presentations
Low High
© Prentice Hall, 2003 Business Communication Today Chapter 15 - 7
Creating the Arouse
Introduction Interest

Build
Credibility

Preview the
Presentation

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 8

 Composing Limit the
the Message Main Points

Connect the
Ideas

Engage the
Audience

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 9

 Writing the Restate the
Conclusion Main Points

Describe the
Next Steps

Close the
Presentation

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 10

 Completing
Completing the
the
Presentation
Presentation

Evaluate Edit the Develop

the Message Content Visual Aids

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 11

 Practicing Your
Your Delivery
Audience

Memorizing
Memorizing Reading
Reading

Subject Matter
Subject Matter

Impromptu
Impromptu Speaking
Speaking
Speaking
Speaking From
From Notes
Notes

Audience
© Prentice Hall, 2003 Business Communication Today Chapter 15 - 12
 Preparing to Speak
Know
the Location

Consider
the Audience

Adapt
the Content

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 13

 Building Your Confidence

Prepare Think
Rehearse
Extra Material Positively

Visualize Take a Few

Be Ready
Success Deep Breaths

Get
Don’t Panic Keep Going
Comfortable

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 14

 Appearing More Confident

Maintain
Don’t Rush
Eye Contact

Control Use Appropriate

Your Posture Gestures

Vary Facial Control

Expressions Your Voice

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 15

 Answering Questions

Focus on the Respond

Questioner Appropriately

Maintain Survive the

Control Hot Seat

Motivate Conclude
Questions the Speech

© Prentice Hall, 2003 Business Communication Today Chapter 15 - 16