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Table of Contents
1. Key Strategic Issues
1.1. Industries and their Players
1.2. Strategic Growth
1.3. Competences and Activities
2. Innovation
3. Preparing the Future
3.1. Change and Uncertainty
3.2. Environment Analysis
3.3. Scenario Planning
3.4. Risk Management
Definition of industry :
The manufacturing or
Growth
and Activities
Innovation
Joseph Schumpeter:
Innovation covers:
Schumpeter, J.A. The Theory of Economic Development. Transaction Publishers, New Jersey, 2007, 13th Printing.
Innovation
Innovation
process:
Innovation
Pioneers
and followers
Not all the companies can be pioneers. Only the ones with the
required amount of assets can be trendsetters.
Innovation
Advantages
Market leadership
Pioneer image and reputation
Competitive advantage (new technology, resources and
competences)
Trendsetting
Possibility to change or influence consumer preferences
Innovation
Disadvantages
of being a pioneer
Innovation
Advantages
Innovation
Disadvantages
of being a follower
and Uncertainty
SWOT Analysis
Delphi Method
Porters Diamond
Planning
Management
Conclusion
References